Xu Xidi's daughter Xu Shaoen appeared on the stage and caused a storm
Xu Shaoen, also known as Xiao S's daughter Lily, has recently become a beautiful scenery in Chongqing Longhu Beicheng Tianjie. Her billboard appeared prominently on the big screen in the mall, which should have been a great thing as the face of the AIVEI brand. However, it didn't take long for Xu Shaoen's advertising poster to become the focus of controversy among netizens. The root of the problem turned out to be her claim to be a native English speaker on Instagram, a statement that sparked a lot of controversy. Many netizens have said that this kind of linguistic "label" is a bit too conceited, and they don't know if she has completely cut ties with Chinese when she grew up in Taiwan. Others joked that we should start thinking about whether we need to be a language qualification to become a brand ambassador.
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Another controversy that followed involved the relationship between Xiao S's family and the situation in Taiwan. Nowadays, Xiao S's family position is still difficult to understand, and netizens are wary of Xiao S and her daughter's business activities in the mainland. The ambiguity of this stance is seen as potentially affecting their commercial value on the mainland, and Xu Shaoen on the billboard has become a "scapegoat" for this issue. As a result, the Chongqing poster became the focus of criticism on the Internet. Netizens scrambled to say that they did not want to see this complex political background affect their consumption experience, and the associated boycott gradually heated up.
The takedown of the ad sparks discussion: the relationship between brands and spokespersons
The AIVEI brand finally decided to terminate the cooperation with Xu Shaoen. The brand explained that the reason for the withdrawal of the advertisement was related to the expiration of the cooperation on July 21, and stressed that Xu Shaoen was not a brand spokesperson, but a partner. This explanation, while intended to settle the controversy, clearly did not effectively resolve the issue. Netizens expressed dissatisfaction with this statement of "termination of cooperation", believing that there may be deeper reasons behind it, and whether the brand's words are just a cover for controversy?
The brand's "official explanation" seems to have failed to win the trust of netizens, but has instead raised more questions about the relationship between the brand and the spokesperson. Some netizens joked: "It seems that in the future, you have to pass the language and political barriers to choose a spokesperson, and this advertising is really troublesome!" Some netizens joked that if there are such strict requirements for spokespersons, then are we going to establish a spokesperson "political censorship committee"?
Netizen reaction: The opposition between support and boycott
On the Internet, the discussion about the removal of Xu Shaoen's advertisement is in full swing. Some netizens expressed their understanding of Xu Shaoen, believing that young people have the right to choose language and express their positions, and that she should be respected as a partner. However, another group of netizens expressed support for the removal of her ad, believing that it was a direct reaction to the unclear political position. This disagreement has intensified the discussion, and the online comment section has become a "battlefield", where various opinions are intertwined.
Some netizens even said: "Since the advertisement has been withdrawn, can we expect that there will be a discussion of 'who can be the next spokesperson to be boycotted'?" Not only do these kinds of comments bring a lot of laughs, but they also reflect the banter attitude towards hot events on social media today. It seems that in the age of the Internet, the relationship between brands and spokespersons is becoming more and more complex, influencing business decisions and sparking endless online discussions.
Controversial summary
At the heart of this turmoil is how to strike a delicate balance between language, politics and public sentiment in business cooperation. Although the brand withdrew Xu Shaoen's advertisement because the cooperation expired, the various controversies behind it undoubtedly sparked more discussions. Netizens are not only concerned about the professionalism of the spokesperson, but also the position behind it, which exposes the complexity and sensitivity of business cooperation in the contemporary social media environment.
Readers, what do you think of this turmoil? Do you think that brands should be chosen more in consideration of political and social contexts? Or do you think the reaction of netizens is a bit excessive? Welcome to speak in the comment area and discuss the deep impact of this advertising storm.