No one understands maternal and infant scenarios and products better than mothers, but there is always data to refer to. The trends of the maternal and infant industry shared in this article can provide you with a reference direction.
In 2024, the growth vitality of China's Internet maternal and infant market will mainly come from consumption upgrades. With the increasing consumer demand for high-quality maternal and child products and services, the overall market development momentum is strong. At the same time, the new generation of parents is paying more attention to relaxation and precision parenting in the parenting process. They pursue the concept of scientific parenting, but also want the parenting process to be easy and efficient, and these new labels are also redefining the needs of users in the maternal and infant market.
In addition, the maternal and infant market still has a large space for consumption increment. Almost all categories of products and services can be redone through the maternal and infant market, thus driving the upgrading of these categories again to meet the changing needs of consumers. In a highly competitive market, continuing to accompany users on their pregnancy journey has become the key to gaining a competitive advantage for mother and baby platforms and players. By building deep connections and trust with users, they can stand out in the market.
Finally, the trend of maternal and infant consumption shows that no one understands maternal and infant scenes and products better than mothers. Mothers are more professional and picky when purchasing products, and consumer awareness has shifted from brand Muqiang to professional appeals, and the requirements for product functions and experience are getting higher and higher, which also guides the future development direction of the maternal and infant market.
This article was originally published by @易观分析 on Everyone is a Product Manager. Reproduction without permission is prohibited
The views in this article only represent the author's own, everyone is a product manager, and the platform only provides information storage space services.