Jiangxi Fengxin Rural Commercial Bank deeply grasps the political and people's nature of financial work, deeply practices the "eight insistences", closely focuses on the "one general tone, two new kinetic energy, and five major battles", makes efforts to make a fuss, finds out the positioning of finance to the party, formulates the strategy of "five major articles" in finance, guards the bottom line of financial security, and unswervingly takes the road of rural financial development.
Yao Xiaojun
In order to thoroughly implement the spirit of the Central Financial Work Conference, Jiangxi Fengxin Rural Commercial Bank deeply grasps the political and people's nature of financial work, deeply practices the "eight insistences", and makes efforts to make a fuss around the "one general tone, two new kinetic energy, and five major battles", finds out the positioning of finance to the party, formulates the strategy of "five major articles" in finance, guards the bottom line of financial security, and unswervingly takes the road of rural financial development.
Stick to an overarching tone
Fengxin Rural Commercial Bank has always adhered to the general tone of seeking progress while maintaining stability, firmly grasped the general requirements of consolidating the foundation and improving quality and efficiency, conscientiously implemented the business strategy of Jiangxi Provincial Associated Press and Yichun District Party Group, adhered to the positioning of basing itself on the local area, serving the community, and supporting agriculture and supporting small markets, and took the road of "small and beautiful" brand transformation, so as to promote Fengxin Rural Commercial Bank to realize the path choice of "small" and the value pursuit of "beauty".
Cultivating two new driving forces
Fengxin Rural Commercial Bank adheres to cultivating and tapping the two new development drivers of "increasing efficiency" and "reducing costs", promotes income increase and efficiency improvement in stable growth and total expansion, and realizes cost reduction, quality and efficiency improvement in the process of changing mode and adjusting structure.
Do everything possible to increase efficiency. The first is to seek benefits from new loans. Fengxin Rural Commercial Bank adheres to the requirements of stabilizing increment and ensuring quality, solidly carries out "one major project and three actions", increases effective credit supply, and ensures that the number of effective loan customers increases and the scale of loans increases. Adhere to the characteristics of small, scattered and specialized, strengthen the monitoring and assessment of the proportion of large loans, and improve the "scientific content" and "green content" of credit delivery. We will continue to deepen the customer groups of the "Three Rurals", small and micro enterprises, and individual industrial and commercial households, and promote the credit structure to be smaller, more scattered, and lighter. Vigorously develop digital finance, smooth internal and external data sharing channels, provide data momentum for accurate customer acquisition and product innovation, and strive to achieve effective improvement in the quality of credit delivery and reasonable growth in quantity. The second is to seek benefits from the management of sub-branches. Fengxin Rural Commercial Bank adheres to the guidance of quality and efficiency, promotes the simulated profit assessment and management of the sub-branch, distinguishes the market positioning and focus of the sub-branch according to local conditions, adopts differentiated management measures in terms of fund transfer pricing, salary and expense arrangement, due diligence and exemption incentives, etc., and reports on the key indicators such as business scale, quality and efficiency, risk control, customer development and financial services on a quarterly basis, forcing the person in charge of the sub-branch to strengthen cost control and improve the single-point output efficiency of the sub-branch. The third is to seek benefits from non-performing loans. Fengxin Rural Commercial Bank organized all employees to carry out in-depth collection activities of "chasing after each piece and returning the granules to the warehouse", focusing on key issues, increasing the disposal of large non-performing loans of more than 5 million yuan per household, and doing everything possible to seek benefits from non-performing loans. Actively strengthen communication and coordination with the government, courts, public security and other departments, and accelerate the progress of the disposal of non-performing loans.
Careful planning to reduce costs. The first is to control the cost of capital and transform to a high-quality debt structure. Fengxin Rural Commercial Bank highlights cost control, incorporates the deposit interest payment rate into the performance appraisal index, closely follows the policy guidance and market changes, and adopts dynamic adjustment and differentiated customized deposit interest rates. We will further optimize the deposit structure, vigorously expand low-cost funding sources such as corporate deposits, social security cards, and aggregate payments, and actively do a good job in the structural transformation of "long to short, fixed to active" when fixed customers mature. The second is to control management costs and transform to high-quality management. In accordance with the principle of "adding people without raising salaries, and reducing people without reducing salaries", Fengxin Rural Commercial Bank strictly controls labor cost input through the "three determinations" of quota, establishment and posting. Through continuous optimization of the performance appraisal plan, the fixed cost input is strictly controlled by means of fund transfer pricing and simulated profit assessment. Vigorously reduce non-operating expenditures, and strictly control operating cost input by controlling the cost-to-income ratio. The third is to control risk costs and transform to a high-quality risk control system. Fengxin Rural Commercial Bank vigorously promotes the "three major mechanisms" of risk control of management, assessment and accountability, and does a good job in institutionalized access, standardized "three checks" and dynamic investigation. Strictly control credit risks, strictly control the quality of new loans, and curb non-performing loans from the source. Increase the force of accountability for violations of discipline, and follow the principle of "due diligence and exemption from responsibility, and accountability for violations" to enhance the deterrent effect of punishment.
Fight the five major battles
Adhere to a higher position and fight a strong foundation to forge the soul and improve the battle. The first is to improve the party's leadership system. Fengxin Rural Commercial Bank integrates the party's leadership into modern corporate governance, implements the pre-procedure of the party committee, and gives full play to the role of the party committee in "setting the direction, managing the overall situation, and ensuring implementation". Implement the "first issue" system, strengthen the education of party members' ideals and beliefs and party spirit, and strengthen theoretical arming. The second is to firmly grasp the grassroots orientation. Fengxin Rural Commercial Bank has solidly promoted the three-year plan for strengthening the branch, strengthened the performance assessment of the branch committee, and actively created the party building brand of "joint customers, joint business, joint service, and strong branch" and "three alliances and one strong", so as to promote the integrated development of party building business. We will continue to promote joint construction and joint construction, strengthen horizontal ties with the government, village (neighborhood) committees, enterprises and institutions, various industry associations, chambers of commerce and other party organizations, and strive to extend the party building work wherever the business develops. The third is to promote the comprehensive and strict governance of the party. Fengxin Rural Commercial Bank keeps a close eye on the time nodes of holidays, intensifies the intensity of open and secret visits, and constantly corrects the "four winds" and establishes the "new winds". Strengthen the construction of a clean culture in the new era, take the study and education of party discipline as an opportunity to carry out centralized discipline education, and further guide party members and cadres to learn, know, understand, and abide by discipline.
Persist in making greater efforts to fight the active battle of service entities. The first is to grasp the key points of credit delivery. Fengxin Rural Commercial Bank optimized the credit structure, focusing on issuing loans of less than 10 million yuan, especially less than 1 million yuan, vigorously expanding long-tail customers such as "three rural" and small and micro enterprises, and promoting the decline of the average balance of loan households. Closely follow the national strategic deployment of carbon peak and carbon neutrality, increase financial support for the county's resource regeneration, green food, forest economy and other industries, and help the county's high-quality economic development. The second is to comprehensively contribute to the rural revitalization strategy. Fengxin Rural Commercial Bank focuses on financial services, focuses on key areas of agriculture and rural areas, promotes credit products such as "Benefiting Farmers Credit Connect" and "Rural Revitalization Loan", increases credit support for new agricultural business entities such as professional farmer cooperatives and family farms, and increases the proportion of credit in the field of rural revitalization. Deepen the docking with agriculture-related units, strengthen the management and application of the "three capitals" platform, revitalize rural land, housing and other resource elements, and promote farmers to increase their income and get rich. The third is to promote "one major project and three actions". Fengxin Rural Commercial Bank has focused on the goal of doubling the number of loan customers in three years, and has further promoted the "three major actions" of "whole village credit", "small and micro inclusive credit", and "inclusive financial 10,000 miles".
Adhere to stricter requirements and fight the battle of risk resolution. The first is to establish the concept of safe development. Fengxin Rural Commercial Bank always tightens the string of risk prevention, does a good job in various emergency response plans in an all-round way, and coordinates the prevention and control of operational risks, counter risks, liquidity risks, reputation risks and other risks. The second is to control credit risk. Fengxin Rural Commercial Bank strictly implements the "three checks" system for loans, strictly formulates access standards, and controls the quality of assets from the source; Strengthen the analysis of existing credit risks, strengthen the monitoring of indicators such as the "two rates" of loans and new non-performing loans, promote the early detection and disposal of hidden loan risks, and improve the ability to control credit quality. The third is to strictly prevent the risk of cases. Fengxin Rural Commercial Bank has established a warning education mechanism of "one case and one notification" for new cases, insisting on using "things around you" to wake up "people around you" and "people in cases" to wake up "people in dreams", and strengthening case prevention and control. Carry out investigation of abnormal behaviors of employees, carry out home visits and heart-to-heart talks of employees on a regular basis, and improve employees' awareness of risk prevention.
Adhere to higher standards and fight a breakthrough battle for financial innovation. The first is to seek breakthroughs in strengthening the leadership of science and technology. Fengxin Rural Commercial Bank has strengthened its data integration capabilities, relying on the existing huge stock of customer data, and established a three-level database of "head office-branch-customer manager" to dig deep into the value of data and make data active, dynamic and useful. Strengthen the docking with the big data center of the county government to achieve data sharing and data standardization. The second is to seek breakthroughs in accelerating product innovation. Fengxin Rural Commercial Bank is guided by market demand, in accordance with the requirements of "each product has a target customer, and each type of customer has a supporting product", so that the "supply side" of the product and the "demand side" of the market form a match. Design differentiated credit products to better meet the diversified credit needs of various business entities. The third is to seek breakthroughs in innovative customer acquisition channels. Fengxin Rural Commercial Bank takes party building and joint construction as the entry point, selects government functional departments, enterprises, institutions and merchants as the cooperative units of the cross-industry alliance, smooths the information interaction channels, connects all its customers twice, and at the same time, classifies and classifies differentiated marketing according to the needs of the screened potential customers, so as to realize customer sharing.
Adhere to more practical measures to fight the battle of customer service upgrade. The first is to work hard to expand the depth of customer service. Fengxin Rural Commercial Bank has accelerated the upgrade and construction of inclusive financial convenience service stations, selected business backbones to serve as financial assistants in the village, provided financial consultation, policy publicity, business promotion and other services, promoted the "three sinking" of personnel, products and services, and opened up the "last mile" of financial services "three rural". The second is to work hard to improve the temperature of customer service. Fengxin Rural Commercial Bank accelerates the transformation and intelligent transformation of its branches, continues to explore and innovate financial services for the elderly, equips its outlets with convenient equipment to help the elderly, guides elderly customers in need to use mobile banking apps on the spot, breaks the "digital divide" of the elderly, and launches door-to-door services for elderly customers with reduced mobility, so as to effectively improve the satisfaction and happiness of elderly customers. The third is to work hard to expand the breadth of customer service. Fengxin Rural Commercial Bank makes full use of the advantages of a large number of outlets and a wide radiation area, and carries out centralized publicity activities in public places with large traffic such as communities, parks, and village groups on a regular basis, actively popularizing financial knowledge such as preventing telecommunication network fraud and illegal fund-raising for the masses, effectively improving the financial literacy of customers, and protecting the "money bags" of the people.
(The author is Secretary of the Party Committee and Chairman of Jiangxi Fengxin Rural Commercial Bank)
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