It's about to be the annual Tanabata sales season, which big name wins this year?
In previous years, the Tanabata series was often said to be abstract Balenciaga, but this year it has taken the route of practical wear. Black T-shirts, sweatshirts and heart-shaped elements easily express love, and the brand has also launched a special bright red special edition for Chinese lovers, which is also relevant and joyful.
However, this year, there is a brand of Tanabata series that has been targeted! Although the handbag is good-looking, the bow elements on the bag body and the deformed acacia flowers and red bean graffiti do not seem to be able to make people hook up with the Tanabata at first sight.
This handbag is from MOYNAT's classic Duo BB style, and the understated and durable style is also a must-have for many fashionable icons. MOYNAT is one of the oldest luggage brands in France, the brand brand is high-end and low-key, not publicity, so it is not as famous as CHANEL and Hermes. But the customers who are familiar with this brand are people who really understand good things. They not only look at the brand, but also consider the value of a thing comprehensively from the process and quality.
MOYNAT迷你尺寸Gabrielle手袋▐
In fact, it is not that MOYNAT has to find another way, and now many brands are like this, making a big fuss when it comes to the holiday season: making a set of boxes, changing the color of the classic model, and incorporating Chinese elements...... Only you can't think of what you can't do without a brand.
But in fact, as an ordinary consumer, it is also a headache when it comes to the holiday season every year. Buy a single item with obvious festival-limited characteristics and go home, afraid that you can only put it away and eat ashes if you carry it for a few days; When I bought a classic, I felt that there was less sense of ceremony.
ALAÏA launched the 2024 Chinese Valentine's Day selection LE TECKEL dachshund bag with peach pink, Chinese red, and elegant white multiple colors▐
But after all, it's not easy for everyone to make money now, every time you consume, you have to use the money on the blade, today COCO will recommend some Tanabata limited, many of which are very creative, and they are usually worn, depending on your needs~
Louis Vuitton作为在二级市场上的保值玩家,Louis Vuitton这个七夕拿了几款经典手袋做文章。 Bloom Pouch手袋、Capucines手袋、Keepall 手袋、Soft Trunk 手袋等手袋均被Monogram覆盖。 Loop手袋披上了粉色"外套",就算第二年再拿出来用也不会过时。
Perhaps in response to the upcoming Olympic Games, Louis Vuitton has also launched some cute little items, such as table tennis covers and dumbbells with Monograms.
Louis Vuitton, which is more intimate like scent, has also been taken into account. Jacques Cavallier Belletrud, the two perfumes of "Love India" and "Siyang", have created a moving symphony of exotic fragrances and rare ingredients, and the "I love you" on the bottle is a clear expression of love!
This year's DIORAMOUR collection is perfect for friends to express their love on a special day.
The new collection features hand-painted "JE VOUS ADORE" (I love you) with a red heart motif on ready-to-wear and handbags, and of course, the brand's most iconic Lady Dior bag is also hung with "JE VOUS ADORE".
Bottega VenetaBottega Veneta's Tanabata selection collection still doesn't have any moths, and the classic handbag is paired with a low-saturation "washed happiness powder", which is low-key and durable.
There is also a more high-profile magenta love handbag, which is different from ordinary love bags, this one is unexpectedly elegant.
Alexander McQueen▐
Coincidentally, Alexander McQueen also made a fuss with pink, baby pink meets classic skull elements, but this love seems to be a little strong.
GUCCICOCO looks forward to GUCCI's Qixi collection every year, and this year is no exception, and the brand invited Zhang Linghe and He Cong, a handsome man and a beautiful woman, to feast our eyes on. Encore red has become the main color of the Qixi collection, deep and warm, and the durable GUCCI1955 bag combines the classic horsebit element with encore red, so that love is interlocked.
Prada Tanabata dates her "current boyfriend" for a day, is it okay to be happy when you think about it?
This year, Prada invited the spokesperson Li Xian to Chengkan, Huizhou to shoot a blockbuster, the Hui architecture in the short film has been baptized by the years, telling the story of the Qixi Festival, and each one is a wallpaper version of the existence.
Prada每次的七夕系列选择的都是最好搭的款式,Prada Soft Lux与Prada Arqué手袋是品牌时下最火的款式,长柄方形和月牙形状的外观辨识度强,颜色几乎都是浅浅的可可爱爱。
CELINE
If your significant other is a cool girl, CELINE's latest TEEN NINO handbag can be considered, the "Arc de Triomphe" logo and patent leather design are the attitude of sassy girls!
ValentinoValentino这几年继续深化重塑Vlogo,VLogo Locker粗跟玛丽珍、VLogo Locker玛丽珍芭蕾舞鞋、VLogo后系带微跟鞋,经典的元素来表达不变的爱,也是个不错的方法。
To be honest, wanting to express love is nothing more than painting some love or elements that can express love on clothes, but these brands are quite interesting!
Burberry says that swans are loyal to love and are regarded by humans as lovebirds, and they will give everything, including their lives, for love. This year's Tanabata series Burberry uses swans to present this series, and the cross-necked swans also show the shape of a heart, which is quite cute.
Thom BrowneThom Browne expressed love with a "hardcore rose" this year. "See" the unique one among thousands of roses, and then "see" each other with your heart, with love and support, you will eventually harvest roses and bloom. "The addition of red rose embroidery is as poetic as ever.
Although Miu MiuMiuMiu's Tanabata collection does not appear any elements about love, it is better to wear it. This blockbuster shot focuses on a group of confident and resolute Miu Miu girls, they are dressed in distinctive personality clothes, sometimes emotional, sometimes introverted and introspective, this may be a group of smart girls who love themselves both on Tanabata and in daily life!
ETROETRO CONTINUES TO LIGHT UP JACQUARD DENIM AND PAISLEY PRINTS. The delicate jacquard carefully created will tell the love story, and the paisley pattern will depict the imprint of affection, which is still very romantic!
Of course, the most conservative and romantic thing is to use love as the design of the Tanabata limited series, and there are many brands that want to go together. For example, the Emporio Armani 2024 Tanabata limited edition collection uses a red logo to reflect the enthusiasm;
AMI's logo has its own love, which logically gives "love" more possibilities;
Bally is embellished with a small heart, which is a very delicate love;
Kenzo's graffiti hearts, BALMAIN's combination of PB MONOGRAM and heart symbols...... These are all worth collecting.
FENDI has to say that the current FENDI is getting younger and younger, and the double F logo has been played. This time, FENDI launched the "In the Name of Love" 2024 Tanabata limited series, and brand ambassadors Song Yuqi and Qing Lian appeared together, and a variety of colorful colors appeared in turn to release youthful vitality. The double F logo shirt is very suitable for lovers to wear on holiday travel, and it must be very outstanding!
Loro PianaLoro Piana's Tanabata Valentine's Day capsule collection is incarnated as a mini version, which is revealed through a cute lamb that really shouldn't be too cute! The capsule collection includes classic ready-to-wear and accessories in a palette of cream, rose quartz, dark grey and blue, reflecting Loro Piana's relentless pursuit of quality in Italy craftsmanship.
LOEWELOEWE does a lot of things in traditional Chinese culture, and the items inspired by porcelain have been out of the circle once, and this time LOEWE used a small hedgehog to make a short film with the feeling of Shanghai Fine Arts Film Studio, paying tribute to the traditional Qixi Festival.
Cute little hedgehogs have been added to the LOEWE puzzle fold. By the way, the packaging of the store has also changed, and the homophonic stalk is online durian and becomes nostalgic in seconds.
最后想要买点真金白银的伙伴可以看看珠宝,Messika、BVLGARI、Tiffany & Co. 、Harry Winston都有推出七夕特别款,都很保值。
Gong Jun, the brand ambassador of Messika Asia Pacific, interprets China's exclusive Qixi Festival limited online exclusive bracelet▐
Harry Winston Tanabata Special Sunflower Pink Sapphire and Diamond Necklace▐
Tiffany & Co. 蒂芙尼Lock系列双色金半铺镶钻石小号项链▐
Finally, how much do you plan to rate for this year's Tanabata series? Welcome to the comment area to chat with COCO~
Image source: Sina Weibo / Xiaohongshu / Internet