Where the masses are, the preaching positions are built; Wherever the masses are, grassroots propaganda will be extended. Matou Town, Tancheng County, focuses on the affairs of the masses, speaks to the masses, identifies the "demand point", uses the "small carrier", and makes good use of the "living teaching materials", integrates the "big truth" from the "paper" into the "thousands of households", realizes the "precise drip irrigation", speaks the party's policy theory to the hearts of the masses, and makes the party's innovative theory preach "loudly".
01
Focus on "who will say" to show up and preach the brand
In order to make the majority of party members and cadres understand, listen and be willing to listen, Matou Town adheres to the provisions of the action is not out of shape, the optional action is innovative, highlights the local characteristics, and integrates young cadres, hundreds of famous mouths, literary backbones, good Chinese people, civilized families, "good daughters-in-law, good mothers-in-law" and other propaganda resources, carefully build grassroots propaganda brands such as "Yihe Feng" and "Qing Era", and make good use of various propaganda teams such as "youth propaganda", "women's propaganda" and "branch secretary propaganda". By preaching the people and things around us, we will promote the dissemination of theories to be deeply rooted in the hearts of the people, so that the party members and the masses can really understand, listen, remember, and spread.
02
Focus on "how to speak" and educate in fun and seek practical results
"Those who are touching the heart do not precede affection." In order to change the party's innovative theory from words to a weapon to arm the mind, it is necessary to inject emotion, use a living "small carrier", and make it go into campus classrooms, fields, mass courtyards, etc., through "small videos", "small speakers", "small meetings", "pamphlets" and other methods, so as to achieve sound in the ears and arouse ideological resonance, which not only makes the form of theoretical propaganda more flexible, but also makes the content of propaganda more targeted, so as to achieve the effect of "one cloud promoting another cloud".
In recent years, Matou Town has continued to innovate the form of preaching, using "preaching + literature and art", "preaching + reading", "preaching + sharing" and "preaching + experience" to get close to the masses and life, and increase the actual effect of preaching. Give full play to the new "Internet + propaganda" new models such as "cloud preaching", "cloud live broadcast" and "cloud stage", plug in wings for theoretical preaching, expand theoretical preaching from "one time and one place" to "anytime and anywhere", realize that where the masses are, the party's innovative theoretical propaganda and education will be covered, and effectively open up the "last mile" of propaganda, education and service to the masses.
03
Focus on "what to talk about" and get close to the masses to solve people's worries
Theoretical propaganda should take "short, small, and micro" as the entry point, and focus on "freshness, freshness, and liveness" in content, not only to talk about the "big truth" of national development, but also to tell "small stories" related to the people's firewood, rice, oil, salt, cold and warmth, and safety, so that the masses can become participants who "understand the doorway" from "watching the excitement" as bystanders. Matou Town adheres to the needs of the masses, accurately connects with the needs of the masses, "tailor-made" menu-based preaching mode, the masses "order", and the volunteer preachers "take orders", tailor-made and objectified preaching content according to different audience groups, so that the masses can talk about what they need, closely follow the concerns of the people, solve the troubles, difficulties, and worries of the masses in a timely manner, and transform the position resources into tangible service results for the people. (Correspondent Song Faqiang)
2024 No. 539 | Total 4715618 issue