Another day, the god car collapsed, selling in triple digits in a month, and used to be more expensive than new cars
Caption of the car
2024-07-25 13:14Posted in Jiangsu Automobile Creator
The national god car has now become the tears of the times. This is the life of the Honda Fit in the simplest way.
Someone once shouted "within 500,000...... The car is the Fit". Some people may think so, but from a market perspective, consumers don't agree.
The latest sales data is released, Honda Fit sold 961 units per month in June, ranking 292nd in the overall list of national automobile sales. Thought it was the Fit that was out of order? Looking at the sales trend in the past six months, there were 3,113 vehicles at the peak, and then they fell all the way to monthly sales of less than 1,000. And in the sales statistics of the past year, the Fit has only sold 33,493 units. In other words, the average monthly sales in this six months are less than 3,000 vehicles.
This is the current state of the Fit. It is indeed embarrassing, the Internet has a memory, the car market also has a memory, the Fit at the peak of a few years ago, the monthly sales can still maintain 15,000 units, and the monthly sales of more than 10,000 are commonplace. And at its peak, the value retention rate of Fit was even more amazing, and when you clicked on a second-hand car website, Fit was a popular model, and second-hand cars were sold almost as well as new cars, and some models were even more expensive than new cars......
It's not a joke, it's something that actually happened. It also proves the popularity of the Fit from different angles, it is not an exaggeration to say that it is a national god car, low threshold, relatively large space, and fuel saving and worry-free, low failure rate, stable and reliable powertrain, even if the configuration is poor, even if there are many small problems such as abnormal noise, even if it is jokingly called "buy an engine and send a car", such ridicule and small defects have not affected the hot sales of Fit.
But obviously, this model is not suitable for today's car market, and the choice of consumers has also proved that the best car within 500,000 cannot be Fit, and the favorite car of consumers within 500,000 will not be Fit. The former national god car was once reduced to the tears of the times, and when it was abandoned by the times, it didn't say hello.
Why did the Fit fall off the altar? There are many reasons for this
From its own point of view, for so many years, it has been eating the old book, not enterprising, it is true that it has excellent fuel economy, small size internal space is excellent, flexible handling, but the shortcomings are also obvious, such as poor safety, abnormal noise and other details are not up to par. But these are limited to its opponent is fuel vehicles, these advantages are only limited to the field of fuel vehicles to shine, once into the new energy camp, its advantages are the same level of model standard, and its shortcomings still exist.
From the perspective of competing products, looking at the top five sales lists in the field of small cars today, it can be found that they are the ceilings of new energy models, which have a low price threshold, no bad performance in size and space, richer appearance design and configuration, and the most important thing is that the cost of using the car is lower.
Therefore, the sales of Fit fell to the altar, there are their own reasons, and there are also reasons why the competing products are too good. Looking at the Fit now, it seems that it is not in the same era as competing products, and the price has no advantage, and it has become the tears of the times, and it is not incomprehensible that it is "abandoned" by consumers. Sadly, this is only the beginning, and without strong changes and measures in the future, the downturn is far from over.
Coincidentally, Japanese cars are not only Fit folds, but even Nissan X-Trail, which was once one of the three Japanese musketeers, has also experienced a trough in sales. In June, X-Trail only sold 2,255 units, and the sales trend has been declining all the way in the past six months, from more than 5,000 to more than 2K today. The cumulative sales volume in half a year is just over 18,000, compared with the peak moment, the sales volume of the previous month was sold in half a year.
And the same level of models are not so miserable, such as the CR-V can still maintain its own decency, monthly sales of 16,570 units in June. Toyota RAV4 sold 16,432 units per month in June, and it is obviously a movie of three people, but X-Trail can never have a name. Some people say that it is because of the price reduction of the CR-V and RAV4 that they can maintain sales. Don't make a fuss, CR-V and RAV4 are price cuts, yes, X-Trail is not idle, the three cars are now terminally discounted, after all, the 150,000-level SUV field is no longer the world of Japanese cars, and the entry-level naked cars of the three cars have fallen to around 130,000, or even lower.
So the problem is not in the decline, but in the X-Trail itself. The three-cylinder engine was probably the most wrong decision in the X-Trail's facelift, and it is still powerless. And X-Trail has not had any news of a new car since the mid-23 facelift, and the annual revision has not been launched, I don't know if I have given up this former trump card, or is I holding back the big move and waiting for the release?
Today I want to say that there is another brand, which is Skoda.
Once upon a time, there was a saying that "anyone who understands the public buys Skoda". It is very reasonable, because in addition to the different logos of the two brands, they basically share the platform and power system, MQB platform, EA211 and EA888 engines are the keywords of the two brands. However, because there is no premium factor of the Volkswagen brand, Skoda's threshold is more advantageous than that of Volkswagen. So once with the aura of Volkswagen, Skoda did not worry about selling.
With the passage of time and the change of consumption hotspots, the public fell off the altar and took care of itself, and the sales volume in the north and south of the half year did not sell as much as BYD. The popular halo no longer works, and where should Skoda, which relies on the survival of the masses, go?
In June, only three models of Skoda were sold, the Komik GT sold 274 units per month, the Kodiak sold 260 units per month, and the Korok sold 141 units per month. Skoda has now also given up the strategy of relying on price cuts in exchange for sales, and focuses on lying flat. The fate in the country can be summed up in eight words - success is also the public, defeat is also the public. Maybe one day it will be quietly delisted.
This is not groundless, in 2023, there are two brands that we are all familiar with, and even the emergence of god cars, have withdrawn from the Chinese market.
The first one is Mitsubishi, let's not go far, not to mention the significance of Mitsubishi for domestic cars, let's talk about Outlander and Pajero, these are all representative products of the Mitsubishi brand, Mitsubishi's strength is no one questioning, but it is obvious that it can't keep up with the hot spots of the domestic car market, and it will be scribbled out in 2023.
The second is also a Japanese brand, the Japanese high-end Acura, that is, Honda's high-end brand, but unfortunately the high-end image in the domestic auto market has never been able to penetrate into the hearts of the people, after years of struggle and attempts, it will also usher in the exit in 2023......
There are many other models of this type, which used to be all the rage, and now the monthly sales are only in the triple digits. Malibu XL sold 181 units per month, Kia K5 sold 184 units per month, and Explorer PLUS sold 193 units per month......
Whether it is a strategic abandonment or a short hibernation, there are follow-up countermeasures, just looking at the monthly sales of these models, it can only prove that the market does not have much time left for them to change.
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Another day, the god car collapsed, selling in triple digits in a month, and used to be more expensive than new cars -
Another day, the god car collapsed, selling in triple digits in a month, and used to be more expensive than new cars -
Another day, the god car collapsed, selling in triple digits in a month, and used to be more expensive than new cars -
Another day, the god car collapsed, selling in triple digits in a month, and used to be more expensive than new cars -
Another day, the god car collapsed, selling in triple digits in a month, and used to be more expensive than new cars -
Another day, the god car collapsed, selling in triple digits in a month, and used to be more expensive than new cars -
Another day, the god car collapsed, selling in triple digits in a month, and used to be more expensive than new cars -
Another day, the god car collapsed, selling in triple digits in a month, and used to be more expensive than new cars