At present, the digital culture industry is in an era of innovation and "fast running", and the game and e-sports industry is constantly upgrading. Today, the 21st China International Digital Interactive Entertainment Exhibition (ChinaJoy) will open at the Shanghai New International Expo Center, focusing on the latest achievements of the digital entertainment industry, adding new momentum to Shanghai's construction of a "global e-sports capital" and "a city of game innovation". The reporter visited the camp in advance yesterday and saw that in the exhibition area of more than 130,000 square meters, more than 600 companies from 31 countries and regions brought many new games and new equipment.
Stepping forward, the digital cultural industry has driven new consumption to run out of "acceleration". In the first half of this year, Shanghai held a total of 1,902 e-sports competitions, game concerts, carnivals and exhibitions, with more than 2.736 million offline participants, boosting consumption and prospering the regional economy. Since the beginning of July, large-scale exhibitions such as the China International Animation and Game Expo (CCG EXPO) and Bilibili Offline Carnival (BW) have climaxed one after another, attracting players and fans to gather in Shanghai. The game and animation exhibition "leads", driving a series of new scenarios and new models, setting off a consumption wave of integration of culture, business, sports and tourism.
ChinaJoy, which has been running for more than 20 years, has a new start: stimulating linkage energy, launching 8 co-branded activities and exclusive discounts with merchants to boost the growth of comprehensive consumption of food, housing, transportation and travel; To strengthen the spillover effect, the China Game Developers Conference will hold 26 technology sharing and exchange sessions in the city; Amplifying the radiation effect, more than 100 e-sports competitions will be held during the 2024 Shanghai E-sports Week, driving a series of activities in Jing'an, Xuhui, Putuo and other e-sports clusters; Expand the drainage effect, and select 100 cultural, sports and commercial activities held in the city for promotion for exhibitors and visitors. The virtual world and urban life coexist and prosper, reaching a wider field and serving a wider range of people.
"Fresh wind" blows in the face
Create an important platform for the world premiere
For well-known game companies at home and abroad, ChinaJoy is an important platform for the world's first exhibition, so that the latest achievements can be seen by more players and partners. This year, Tencent, NetEase, Century Huatong, PlayStation, Ubisoft and other Chinese and foreign manufacturers will bring many new game products to the collective appearance. Tencent Games has created a hardcore and high-burning "Cool Goose Club", providing new games "Operation Delta" and "Call of Duty" to try out; NetEase Games brings new games "Sixteen Voices of Yanyun", "Seven Days World" and "Marvel's Ultimate Reversal"; Century Huatong's "Endless Winter" and "Fei Feiqi's Travels" will be unveiled; Giant Network participated in the exhibition with new works such as "The King's Journey" and "Stewed Heroes"; Eagle Point's new online game "Ark of Tomorrow: The End" will be available for trial at the offline exhibition for the first time; Xishanju will present "Limit Solving Machine" and "Sword Network 3: Unbounded"; Bilibili brings the latest mobile games "Wuhua Mixin" and "Three Kingdoms: Conquering the World...... This year, for the first time, the exhibition launched the ChinaJoy Express trial area, which built a pure experience and communication scene for core game users in the form of a mini booth.
ChinaJoy is not only a big stage for major game manufacturers to display their star products, but also a testing ground for new technological forces and new industrial ecology. A number of exhibition areas featuring science and technology, such as digital technology innovation, smart travel, e-sports, and VR/AR, will showcase new breakthroughs made by new technologies such as artificial intelligence and digital-real integration in key production links such as game voice and original picture generation, and video motion capture.
A number of world-renowned companies "sang on stage", and Lenovo, TCL, AMD, and GAC have come up with fist products. Huawei Game Center has worked with more than 30 partners to create a HarmonyOS native game exhibition area, covering NetEase Games' upcoming new game "Naraka: Bladepoint Mobile Game" and popular games "Light Encounter" and "In the Name of Shining". Qualcomm, a wireless technology innovation company, has joined hands with industry chain partners to create the "Snapdragon Theme Pavilion", presenting a series of cutting-edge technology products including flagship smartphones, AIPCs, automobiles, smart wearables, etc., and bringing games and digital entertainment experiences supported by smart terminals.
"Sharp" is pressing
Promote the high-quality development of the industry
According to the "Report on China's Game Industry from January to June 2024" released yesterday, in the first half of this year, the actual sales revenue of the domestic game market was 147.267 billion yuan, a year-on-year increase of 2.08%; In the same period, the number of game users in mainland China was 674 million, a year-on-year increase of 0.88%, setting a new record high. Chinese original games continue to explore the path of innovation, and inject new vitality and impetus into the inheritance and development of Chinese culture with unique perspectives and creativity.
Innovation momentum is boosting the high-quality development of the game industry. During ChinaJoy, the 4th China Game Innovation Competition held an exhibition of award-winning works, focusing on game works that have a strong exemplary role in advanced concepts and innovation. The reporter noticed that a number of award-winning games have strong market energy, including not only the record-breaking new games "Jeopardy Zero" and "Sword and Expedition: Departure", but also the novel and unique auto-chess game "Backpack Brawl", and the multiplayer adventure game "Bom Boum".
With the help of the ChinaJoy platform, a number of new talents in the game industry have entered the public eye. Winning the "Best Innovative Academy Work Award" at the 4th China Game Innovation Competition, "Crab Rhapsody" combines game progression with musical changes, allowing players to experience the fun of "fighting" performance. The booth of the first College Student Innovation and Entrepreneurship Game Competition will present 10 selected works such as "Dragon Dragon Strong" and "Sword Arena", and provide a trial experience. "The Shanghai Online Game Association and Eagle Point Network initiated and held this competition to stimulate the innovation and entrepreneurial spirit of college students through the competition and provide them with a platform for practice." Li Mingrui, partner and executive vice president of Eagle Point Network, said that he hopes to discover and cultivate emerging talents and inject new vitality into the game industry.
"Breaking the wall" is reborn
Stimulate comprehensive consumption of food, housing, transportation and tourism
From CCG EXPO to BW, and then to ChinaJoy, large-scale game and comic exhibitions have superimposed multiple activities, bringing a two-dimensional cultural tourism boom in Shanghai this summer, and many young people jokingly call it "the ultimate experience without leaving Shanghai".
As one of the core activities of ChinaJoy, the China Game Developers Conference has been "branching out" throughout the city and nurturing new life. Unity will be held at W on the Bund, Sony will be at the Kerry Center, HarmonyOS will be open at the Bulgari Hotel Shanghai, and miHoYo will be held at Xujiahui Academy...... Focus on hot topics such as AIGC, scientific and technological innovation, and IP linkage, and drive the development of the industry with multiple cores.
From cultural hotspots to consumption booms, ACG continues to break through the "dimensional wall". ChinaJoy leverages a number of events held in Shanghai at the same time: Jing'an District will launch "Suzhou Creek - Experience the City from the Water Perspective", "Eternal Notre Dame Cathedral VR Digital Immersion Exhibition", ChinaJoy exclusive offers, etc.; China UnionPay and Bailian Group will also set up a site at ChinaJoy to promote the relevant preferential activities of the "Shanghai Summer" consumption season. The organizing committee also cooperated with relevant departments and institutions to sort out the cultural, sports, tourism and business exhibition activities held in the city in the five days before and after the ChinaJoy exhibition, selected and recommended 100 key projects, and promoted consumption through 22 exhibitions, 36 performances, 30 offline business activities, 5 immersive experiences, and 7 preferential activities. The influence of games and animations is continuing to expand from the niche circle, driving the comprehensive consumption of food, housing, transportation and tourism, and driving the linkage of culture, sports, tourism and business exhibitions.