The annual ChinaJoy event is about to be staged, and Qualcomm, which has been domineering for many years, will once again make its grand debut, and hold a sumptuous 2024 Snapdragon Game Technology Award in advance, sharing the development of the mobile game industry under the wave of mobile AIGC, as well as a large number of technological innovations from Qualcomm and its partners.
In 2018, Qualcomm chartered an entire venue for the first time at ChinaJoy, which was full of domineering, and since then, it has cooperated with more than 260 partners to showcase more than 350 products and technologies, attracting more than 1 million visitors, which is unique in the entire history of ChinaJoy.
At this year's exhibition, Qualcomm cooperated with 68 partners and brands, set up ten brand booths, and presented more than 40 technical experiences and demonstrations through more than 200 display terminals.
In addition, Qualcomm's premier arena for mobile gamers, the Snapdragon Esports Pioneer (SPS) is highly sought after, with 18 tournaments held in six major cities in China over eight seasons, attracting about 400,000 offline viewers and about 600 million online viewers.
Behind this is the continued strong growth of the mobile gaming market, especially in China, especially Snapdragon.
According to the data, the sales revenue of the global game industry in 2023 will reach 184 billion US dollars, of which 90 billion US dollars, or almost half, will come from mobile games, and 31 billion US dollars, or more than one-third, will come from the Chinese market.
Qualcomm's third-generation Snapdragon 8 mobile platform is still standard on flagship phones, with as many as 115 models currently available, supporting more than 60 Snapdragon Elite Gaming features, especially three major new features:
- Adreno Image Motion Engine 2.0
For the first time, the third-generation Snapdragon 8 supports a 240Hz high-brush display on mobile, and the game can achieve an ultra-high frame rate of 240fps, which comes from the new enhanced optical flow engine, which can generate higher quality frames for the same energy efficiency, and on the other hand, because of the greatly improved instant frame generation energy efficiency, doubling the frame rate with little impact on battery life.
Tencent Games' "Tarisse World" makes full use of Adreno's image motion engine 2.0 to achieve a significant increase in frame rate stability and a significant reduction in energy consumption.
- Hardware-based real-time ray tracing and Unreal Engine 5 Lumen
For the first time, the second-generation Snapdragon 8 supports Unreal Engine 5 and hardware-accelerated real-time ray tracing on commercial devices.
Snapdragon 8 Gen 3 not only boosts ray tracing performance by 50%, but for the first time, it runs Unreal Engine 5 Lumen at a fully interactive frame rate, enabling advanced global illumination and reflections.
- Snapdragon adaptive game graphics
In response to the increase in power consumption and unstable frame rate caused by the improvement of image quality in mobile games, Snapdragon's adaptive game image quality technology can significantly reduce power consumption, reduce mobile phone heating, and improve frame rate stability through the interaction of information such as CPU and GPU utilization, mobile phone temperature, current, and various early warnings, as well as adaptive adjustment of game image quality.
OPPO also disclosed when sharing that through the exclusive self-developed performance black technology, the 120Hz display of the 120-frame version of games such as "Genshin Impact" has been achieved with zero latency, so stay tuned.
The third-generation Snapdragon 8 is also Qualcomm's first mobile platform built specifically for AIGC, based on the NPU AI engine and heterogeneous computing architecture, providing powerful device-side generative AI capabilities and transforming the mobile gaming experience.
For example, virtual assistants can help players challenge difficulties, real-time translation and real-time translation can help players in different languages communicate smoothly, and NPC language models have completely changed the rigid human-computer interaction in the past.
NetEase 24 Studio and NetEase Fuxi Lab have cooperated with Qualcomm to use the third-generation Snapdragon 8 NPU to transfer voice-related AI model inference from the cloud side to the local device side.
In addition to mobile phones, Snapdragon gaming technology can be found everywhere in multiple terminal devices such as tablets, XR headsets, car computers, and laptops.
For example, 5G Advanced technology is used to restore the realistic game graphics of Honkai: Star Rail on XR devices to bring an immersive experience.
For example, in addition to the Red Devil Tablet · 3D Exploration Edition, the official trailer is that another Red Devil gaming tablet equipped with the third-generation Snapdragon 8 is coming.
For example, as many as 22 Snapdragon X Elite/Plus notebooks from seven major brands have been launched one after another, not only with powerful CPU/GPU/NPU performance, excellent battery life, but also to play games to your heart's content, and there are already more than 1200 models that support FullHD HD experience.
At this ChinaJoy exhibition, there will be Snapdragon X Elite laptops from ASUS, Lenovo, and Microsoft for everyone to experience four popular games: Baldur's Gate, Control, Persona: Phantom of the Night, and Beast Party.
One more thing!
The 2024 Snapdragon Tech Summit will be held on October 21-23, in Hawaii, where we will see the fourth generation of Snapdragon 8, the Oryon CPU self-developed architecture, make its first appearance on mobile platforms!