With the arrival of the summer tourism season, cycling, camping and mountaineering have become hot spots of consumption, and people's enthusiasm for participating in outdoor sports continues to rise, driving the strong growth of outdoor sports equipment. Recently, sleeping bags, tents, jackets, sun-protective clothing, sun-protective hats, quick-drying pants and other related products have ushered in strong demand, and even frequently appeared on the hot search list of social media.
Recently, Mengfang Technology and the well-known outdoor sports brand Camel Camel jointly created the "Summer Wild Fun Tour" super brand day activity, with sales exceeding 10 million yuan. With the increasingly strong personalized needs of outdoor sports users, the private domain has become a key position for outdoor brands to get close to users, gain insight into users, and meet users, and help brands achieve new growth and breakthroughs in performance, and last year, the sales of outdoor sports category of Mengfang Technology increased by more than 500% year-on-year.
Join forces to deepen the outdoor sports market
Camel Camel is a well-known outdoor sports brand in China, which was founded in 1930 and has been focusing on product development, design and sales in the field of outdoor and leisure, covering outdoor, sports, men's shoes, women's shoes, men's clothing, children's clothing, camping equipment, etc., to meet the multi-scene needs of global users and create more comfortable experiences for outdoor sports and daily leisure.
In categories such as jackets and camping tents, camel Camel has long been in the forefront of the industry in terms of sales. According to the data, as of 2023, the sales volume of its single automated leisure tent will exceed 2.5 million pieces, and the sales volume of jackets in a single season will exceed 3.2 million pieces.
In order to allow more users to enjoy high-quality products, Mengfeng Technology and Camel Camel have carefully prepared the "Summer Wild Fun Tour" theme super brand day, and Camel Camel's ace products are "elite".
According to the relevant person in charge of Camel Camel, nearly 1,500 products were launched on this super product day, of which nearly three-thirds of the products were launched for the first time.
During the event, Camel Camel provided consumers with a wealth of preferential discount activities, including seasonal explosive products + new products, cost-effective special sessions, unique product leakage, off-season clearance and other rich high-quality products for users to choose from.
In order to help the brand achieve the integration of product and sales and the ultimate outbreak, before the launch of the promotion, nearly 50 Dream Feed Technology store owners walked into the Guangzhou headquarters of the Camel Camel brand to trace the source, and get close to the brand to understand the products. They help brands achieve a boom in voice and sales by shooting materials, dismantling product selling points, and distributing and disseminating brands and products.
The scale of the outdoor equipment market is expected to exceed 100 billion, and the private domain has become a key position
At a time when the competition in the apparel industry is becoming increasingly fierce, outdoor sports is a track with rapid growth. The National Development and Reform Commission, together with the General Administration of Sports of the People's Republic of China and other five departments, issued the "Action Plan for Promoting the Construction of Outdoor Sports Facilities and Service Improvement (2023-2025)", which proposes to promote the total scale of the outdoor sports industry to reach 3 trillion yuan by 2025.
In the outdoor sports industry, the market for clothing, footwear and other outdoor equipment is developing particularly rapidly, and the "2024-2029 China Outdoor Equipment Industry Market Prospect Forecast and Future Development Trend Research Report" released by the China Business Industry Research Institute predicts that the size of China's outdoor equipment market will exceed 90 billion yuan in 2024, and is expected to exceed 100 billion yuan in 2028, reaching 111.3 billion yuan.
Due to the fact that outdoor sports usually have strong social attributes, users have a very high acceptance and desire to spread grass in the private domain, and the value of the private domain market for the brand is becoming increasingly prominent.
With the help of the innovative B2R (Business to Reseller) e-commerce model, Mengfang Technology empowers merchants with proven business models, system tools, business processes and other capabilities, helping these outdoor brands to make transactions easier.
Previously, Mengfang Technology has helped outdoor sports brand merchants to achieve performance growth on Super Product Day many times. According to the "2023 Dream Feed Technology Merchant Bill", the sales of Dream Feed Technology's outdoor sports category increased by more than 500% year-on-year last year.
Since entering 2024, Mengfang Technology has further innovated the B2R flagship store to help outdoor sports brands realize the operation and retention of user assets and traffic assets, further mobilize the enthusiasm of traffic owners, and help brand merchants in the outdoor industry build a new engine for B2R e-commerce growth through the combination of "schedule" + "daily sales".
In the future, Mengyo Technology will continue to combine the products of millions of different types of commodity distributors and merchants to complement each other's advantages, help brands enhance brand potential, efficiently link hundreds of millions of consumers, form a private domain brand voice, and let more consumers feel the charm and value of outdoor sports.