In the ever-changing business world, the news of Dong Yuhui's departure from Dongfang Selection has aroused widespread attention and heated discussions. On July 25, Dongfang Selection issued an announcement that Dong Yuhui officially resigned from all positions in Dongfang Selection, and this news took effect immediately. At the same time, Dong Yuhui purchased all the shares of Yuhui's peers at a price of 76.5855 million yuan, starting a new journey of his own.
There are a number of eye-catching highlights about this incident. First of all, in terms of price, for many people, 76.5855 million yuan is undoubtedly an astronomical amount that may be unattainable for a lifetime. However, for Dong Yuhui, who is in the field of live broadcasting, this price is not too high.
The data shows that Yuhui peers have a total of 56 live broadcasts in March, and the sales are extremely impressive, with an average sales of more than 10 million yuan. For him, it is not difficult to earn enough money, not to mention that this money is not completely out of his own pocket, but given to him by Yu Minhong through the rules of listed companies, to some extent, it can be said that Dong Yuhui redeemed himself with the value he created for Dongfang Selection.
In terms of the handling of the relationship between the two parties, although Dong Yuhui's solo flight is not too surprising, it is commendable that the two parties broke up peacefully, showing rare elegance and decency. Looking back, since the outbreak of the small essay incident in December last year, internal contradictions have gradually surfaced, and it seems that it is only a matter of time before Dong Yuhui goes it alone.
Yu Minhong is well aware of this and strives to avoid this situation. Dong Yuhui jumped from an ordinary worker to a senior partner, and Yuhui's peers also came into being. However, the power of fans cannot be underestimated, and the small composition incident deeply hurt the hearts of fans, and in the end, the two sides chose to separate peacefully, which is undoubtedly the most ideal ending at the moment.
This also sounded the alarm for many business owners, to respect and cherish everyone who has contributed to the enterprise, the support of fans and consumers is the cornerstone of enterprise development, water can carry the boat, but also can overturn the boat.
Let's look at Dong Yuhui's future development path. From a former migrant worker to a current boss, he faces many challenges and opportunities. Dong Yuhui said that he broke away from the protection of the "port" of Oriental Selection, and walked with Hui like a ship sailing alone to the vast sea.
It is never easy to become a good boss with culture, taste, and pursuit, and he needs to constantly explore and grow in new roles. But we have reason to believe that with his talent and hard work, Dong Yuhui can forge ahead on a new road, insist on doing a good job for himself, and do a good job as an enterprise.
Looking back at the background and course of the whole event, it can be described as ups and downs. In December last year, the small essay incident triggered serious infighting within Dongfang Selection. The editor of the team connotated Dong Yuhui in the comment area of the official account, and CEO Lao Sun first criticized Dong Yuhui for making trouble, and then held a meeting for netizens in the live broadcast room.
Dong Yuhui himself has not yet expressed his position, but his fans are angry and complain about him. In just one week, Dongfang selected more than 600,000 fans, and the company's market value evaporated 40 billion a day, while fans bought up the live broadcast rooms of competitors. In the face of such a crisis, Yu Minhong personally went out to put out the fire, removed Lao Sun from the position of CEO, promoted Dong Yuhui and raised his salary, and opened a new live broadcast room for him separately - Walking with Hui.
At that time, Yu Minhong also publicly stated that if Dong Yuhui didn't want to stay in the future, the new live broadcast room would be given to him directly. Now it seems that what seemed to be a satisfactory arrangement at that time is actually a hidden mystery. The equity incentive given to Dong Yuhui is conditional, and he needs to continue to work hard in Dongfang Selection for three years, and the performance can only be fulfilled if the performance reaches the standard every year, which is more like a VAM agreement.
Dong Yuhui, who was nominally promoted, is 100% owned by New Oriental in the new live broadcast room with Hui, and Dong Yuhui himself does not have a single share. Although Dong Yuhui can get half of the guaranteed income and net profit as an anchor, he has no control over the company in the legal sense. Once he has a unique idea for the development of his walk with Hui, the company's board of directors may dismiss it.
With the passage of time, the performance of the Dongfang Selection live broadcast room that lost Dong Yuhui was embarrassing, and the sales volume for several months was only half of that of Hui's peers, and even Yu Minhong could only shake his head and sigh, which also verified what fans said, "It's not that Dong Yuhui can't do without Dongfang Selection, but that Dongfang Selection can't do without Dong Yuhui".
It can be seen that the breakup of the two parties has been foreshadowed from the beginning. For New Oriental, it seems that there are only two ways to go, either to withdraw completely and transfer all of his peers with Hui to Dong Yuhui; Either transfer most of the equity to Dong Yuhui and keep a small number of shares for himself. But the problem is that New Oriental also has to take into account the selection of its own son Dongfang, and this bowl of water is difficult to level, so almost all of them can quit this way.
Even so, Dong Yuhui, as the soul of walking with Hui, has always maintained humility and gratitude in this process. He expressed his gratitude to Yu Minhong many times, showing the dignity of a cultural person.
Even in the first live broadcast of Yuhui's peers moving from the New Oriental headquarters to the new building recently, Dong Yuhui still thanked Yu Minhong repeatedly. Although it seems that these thanks now have a precursor to resignation, the two sides have never torn their faces and maintained their due demeanor.
This breakup, for Dong Yuhui, means that he can really be the master of the house and show his strength; For Dongfang Selection, there is also an opportunity to completely get rid of Dong Yuhui's label and achieve independent development. As the saying goes, "one part, two wide, each life is happy", I hope they can reap their own success and glory on the road in the future.
In this era full of opportunities and challenges, Dong Yuhui's experience is undoubtedly a legend. From an ordinary worker, with his talent and hard work, he broke out of the world in the field of live broadcasting. His success not only proves that reading can change fate, but also inspires countless people to continue to pursue their dreams and strive to become a better version of themselves. After experiencing this series of turmoil, Dongfang Selection also needs to re-examine its own development strategy and find new growth points and breakthrough points.
Whether it is Dong Yuhui or Dongfang Selection, their future is full of uncertainty. But it is precisely this uncertainty that makes us look forward to their development. I believe that in the coming days, they can all move forward firmly on their respective paths and write their own wonderful chapters.
In short, the separation and integration of Dong Yuhui and Dongfang Selection is a complex and enlightening story. It allows us to see the game of interests and human feelings in the business world, and also makes us feel the power of dreams and perseverance. I hope that this story can become a motivation and reference for more people to move forward, so that we can pursue our goals more courageously and firmly on our own life path.