Spread the new voice of Lijiang and make valuable content
In order to further protect, inherit and carry forward the excellent traditional Chinese culture, empower the integrated development of culture and tourism, and continuously meet the needs of the people for spiritual and cultural life, make full use of the "Learning to Power the Country" App to vividly display the unique charm of Lijiang's intangible cultural heritage, and promote the publicity and display of intangible cultural heritage, and the integrated development of intangible cultural heritage and tourism. On July 25th, an activity of "Entering the Naxi Family and Experiencing the Charm of Intangible Cultural Heritage" fully demonstrated the rich and colorful intangible cultural heritage culture of Lijiang. The event was hosted by the Lijiang Learning Platform of "Learning to Power the Country", and organized by the Lijiang Municipal Bureau of Culture and Tourism and the Lijiang Financial Media Center.
The activity is mainly divided into the following links: learning to say a Naxi greeting, learning to write a Dongba pictograph, tasting a cup of Hey Tea (with refreshments), wearing a set of Naxi clothing, rubbing a Dongba Chinese zodiac, and learning a Naxi jump.
At the scene, the experiencers tasted and made Naxi special food, appreciated the architectural characteristics of the "courtyard" of Naxi people's houses, and visited the Naxi wedding venues, etc., to truly touch and perceive intangible cultural heritage with an immersive experience.
The young people, citizens and tourists in the cultural and tourism industry who participated in the experience said that Lijiang has a very rich intangible cultural heritage and unique inheritance content, and that by participating in the experience of characteristic intangible cultural heritage, tourists and friends will have a deeper understanding of Lijiang and fall in love with Lijiang.
The relevant person in charge of the activity said that the activity of "walking into Naxi homes and experiencing the charm of intangible cultural heritage" focuses on the connection between clothing, food, housing, transportation, learning and entertainment and intangible cultural heritage in the production and life of the masses, and guides the general public and friends to immerse themselves in intangible cultural heritage through the way of "inheritance, display and experience", promotes the innovative development of intangible cultural heritage, and allows intangible cultural heritage to enter life, youth groups and tourists, empower the integrated development of the cultural and tourism industry, and help Lijiang build a world famous cultural tourism city. At the same time, the general public and tourists will be guided to understand the colorful national culture of Lijiang through learning and using the "Lijiang Intangible Cultural Heritage" topic of the "Learning to Power the Country" App, and further strengthen cultural self-confidence in cultivating good habits of diligent and good learning.
Photo: Li Zhiwen
Lijiang Xinsheng Network Technology Co., Ltd. Organizer Typesetting Editor: Sona Ram Preliminary Review: Li Zhiwen Second Trial: Jia Huining Third Proofreading: Sona Ram Final Review: He Yunfeng Hotline: 0888-5596997 WeChat: ljwljxs