On July 26, 2024, in the glorious classical banquet hall, many media, influencers and fans gathered together to participate in an unprecedented immersive cinema experience. The event not only showcased the latest Sony BRAVIA TVs, home theater products and core technologies, but also was an all-round immersive experience. The whole process of the event is designed to imitate the link of the cinema screening ceremony, as if linking time and space, with the time of Sony's 100 years of film works and the profound accumulation of 60 years of TV technology, so that every participant who is "invited to watch the movie" can deeply feel the true charm of Sony BRAVIA's "bringing the theater home".
Through a hundred years of time, Sony shows the accumulation of the whole industry chain
Walking through the "100 years of film experts, 60 years of TV experts" time tunnel, Sony's Colombia production of 100 years of film production and Sony BRAVIA TV 60 years of development history on both sides of the tunnel, so that visitors can fully understand Sony's deep heritage in the field of film production and audiovisual technology.
100 years of film connoisseur and 60 years of television expert
Sony Colombia Pictures is one of Hollywood's premier and oldest studios, with a library of more than 5,000 classic films, including 12 Academy Award winners. Many popular works, such as "Men in Black", "Jumanji", "Venom", "Spider-Man" and so on. This year marks the 100th anniversary of Sony Colombia Pictures, and there has been a whole century of film heritage.
100th anniversary of Sony Colombia
Since the release of Sony's first portable direct-viewing transistor TV in 1960, the TV8-301, Sony TV has been rich in experience for more than 60 years. Innovation is also in the DNA of Sony TV, which has been leading the industry with cutting-edge display technologies for more than 60 years, including the first flat-screen TVs, HDTVs, LED-backlit TVs, 4K TVs, on-screen sound TVs, and quantum dot OLED TVs. In 2024, Sony's new generation of cinema TVs 7 series, 8 series, and 9 series will also be officially released.
60 years of Sony TV's history
The "From the Camera to the Living Room" exhibition area shows the whole process of Sony equipment from film shooting to home viewing in the form of art. Sony's products cover the whole chain of film production, and have rich experience in film production, and know how to restore the creator's intention. Not only did this session give participants a deeper understanding of the professional filmmaking process and process, but it also showed how Sony can apply these technologies to TV and home theater products, making it seamless from professional cinema to home living room. Sony's full line of TV products,All use the unified color science and signal processing of professional monitors,It can faithfully restore the picture intended by the creator of the movie,Truly bring the theater home!
The advantages of the industrial chain of "from the lens to the living room".
Sony BRAVIA TV and home theater products, open a cinema-level audio and picture feast
At the scene of this event, in the way of simulating the viewing scene in the living room, different combinations of SonyBRAVIA TVs and new home theater products were displayed, respectively, Sony TV9 series(Mini LED)、8 series(OLED)、7 series(Mini LED); Home theater HT-A9M2, sound bar HT-A9000, HT-A8000; Neckband Bluetooth speaker HT-AN7.
One of the highlights of the innovative technology display is the core technology of Mini LED TV22bit grayscale control technology. This Sony exclusive backlight control black technology,Derived from Sony's benchmark monitor,It can accurately capture and restore subtle brightness changes in the picture,Achieve up to 4 million gray scales,Restore the real picture level,It is the key to the new Sony Mini LED TV to achieve cinematic light and shadow。 In addition, the new combination of Sony BRAVIA TV and home theater has the comprehensive advantages of audio and picture quality tuning and high-quality content, which can bring consumers a cinema-level audio and picture quality experience and bring the theater home!
22-bit grayscale control
In terms of picture quality,2024New Sony TV9 series and7 series,Both are equipped with22BitGrayscale control technology,Greatly enhance the layering and detail performance of the picture,Make every frame of the picture more realistic to reproduce the light and shadow effect of the movie。 Sony TV8series,OLEDThe natural advantages of self-luminescence of the screen,Delicately present the light and shadow of the movie and the original color of the movie,With the ultra-thin integrated appearance and the frame with a metal matte texture,Naturally integrated into the home environment,Add a touch of color to the living room。 In addition, Sony TV products all use picture quality adjustment technology close to Sony's benchmark monitor, which can more accurately restore the original color of the movie, so that consumers can enjoy a cinema-like visual experience at home.
2024 new Sony TV and home theater products
In terms of sound quality,Sony TV is equipped with a number of audio enhancement technologies with unique speaker technology,It can bring 3D surround sound close to cinematic。 In particular, Sony TV with Sony's new home theaterHT-A9M2,Sony's new sound barHT-A9000、HT-A8000,through360Cinema surround soundProTechnology,It can achieve multi-speaker three-dimensional surround sound comparable to that of a cinema。 Paired with the new Sony TV,Through this newly upgradedAIVontéral voice enhancement3.0Technology and center sound field synchronization mode2.0Technology,It can also restore the cinema-level center sound field,Bring a clear center channel close to the sound screen of a movie theater,Greatly improve the clarity and immersion of movie dialogue,Bring cinema-level sound quality experience to consumers。
Sony's home theater products HT-A9M2 and HT-A8000 are paired with Sony TVs respectively
If you want to immerse yourself in 360-degree surround sound anytime, anywhere, you can opt for the mobile private cinema HT-AN7. Whether you're watching TV, playing games, or streaming content on your phone, tablet, computer, and more, you can enjoy surround sound without disturbing others. When paired with the 2024 Sony TV new products, it can activate Dolby Atmos technology even more, allowing listening enjoyment to reach new heights.
颈挂式蓝牙音箱HT-AN7
High-quality hardware for high-quality content delivery. Sony TV users can enjoy exclusive access to selected 4K UHD movie content from Sony Pictures Entertainment through "Sony Select Cinemas". Sony TV also supports multi-platform, high bitrate, high frame rate movie content, and can restore the ultimate audio-visual experience through high-quality decoding and picture quality optimization technology. This kind of high-quality content and high-quality presentation not only improves the viewing experience, but also allows users to feel the emotions and intentions that the content creator wants to express, making every home movie viewing an immersive and real cinema audio-visual journey.
Sony Cinema Selection
Sony's native 4K SXRD laser home theater projector creates an immersive cinematic entertainment experience
Whether it's a video room or a living room theater, the event also showcased Sony's native 4K SXRD laser home theater projector and Sony's home theater combination solution for consumers who are looking for high image quality and large screens. Thanks to the new native 4K SXRD panel, the upgraded X1 image processor for the projector and Trilumino Pro technology, Sony projectors can enjoy high brightness, deep blacks and vivid colors, high dynamic range tones, textures and contrast, and crisp and smooth cinematic action. The projector uses a laser light source, eliminating the need for lamp replacement and maintenance costs, and can enjoy long-lasting, high-definition 4K images at high brightness for approximately 20,000 hours of use.
Sony laser home theater projector
With 100 years of experience in film production and 60 years of TV technology exploration, Sony's BRAVIA audio-visual technology is perfectly combined and displayed, and the whole process link from professional film production to home viewing. Through this BRAVIA new product screening, Sony not only once again proved its leading position in the field of audiovisual technology, the integration advantages brought by the complete product ecosystem, but also showed consumers the infinite possibility of restoring the cinema-level viewing experience at home.
Although the new product screening ceremony has ended, consumers are welcome to come to the store to experience the new Sony BRAVIA and home theater products, and personally experience the audio-visual feast of bringing the theater home!