On July 26, the 21st China International Digital Interactive Entertainment Exhibition (ChinaJoy) was grandly opened at the Shanghai New International Expo Center. As an annual event in the global digital entertainment industry, this year's exhibition has reached a new high, bringing together more than 600 companies from 31 countries and regions to showcase the latest achievements and future trends of the global digital entertainment industry. The first day of the exhibition attracted hundreds of thousands of visitors, and the scene was unprecedentedly popular.
Cross-border linkage League of Legends to create a new dimensional vision
As the world's leading intelligent terminal enterprise and an innovation pioneer in the field of digital entertainment, TCL Industry took the "Star Dimension Landing Plan" as the theme of the exhibition, and brought a full range of intelligent terminal products to the strong appearance, which not only showed its technological breakthroughs and innovative achievements in the field of intelligent technology, but also carefully prepared a trendy toy carnival full of technology, entertainment and fashion elements for the audience.
In the TCL exhibition area, giant screen interaction and virtual reality technology are cleverly combined to create a dimensional vision full of interactivity and immersion. In the exhibition area, League of Legends elements can be seen everywhere, from the battle lounge to the e-sports battle area, every corner is full of game passion and technological innovation. This cross-border in-depth linkage with League of Legends not only showcased the new skin of the Wraith Clan, but also brought the audience an exclusive experience of the new PVE mode game "Endless Frenzy".
All-star product matrix, enjoy a new realm of entertainment
At this exhibition, TCL Industry comprehensively displayed a series of cutting-edge technologies and star product lineups, QD-Mini LED TVs, Thunderbird TVs and high-end displays, as well as air conditioners, refrigerators, washing machines and other products all appeared, demonstrating its strong technical capabilities and product hard power.
As a leader in Mini LED technology, TCL Industry exhibited the "2024 Picture Quality Ceiling" TCL QD-Mini LED TV X11H in this event. As a milestone product in the TV industry, the X11H unlocks a collector's video experience for users with an astonishing 14112 backlight partition and 6500nits peak brightness, combined with industry-leading TCL global halo control technology.
Another QD-Mini LED TV 115 inches X11G Max is the world's largest QD-Mini LED TV so far, as the world's first 20000+ partition QD-Mini LED TV, once again defining the new peak of home theater, in games, watching games and other audio-visual entertainment scenes can bring users the ultimate experience.
In terms of high-endHDRimage quality effect,TCL Industrial's Thunderbird TV75Crane7 24It can be called a leader。 Not only does it show stunning brightness, visual impact and rich picture details in HDR viewing and HDR games, but it also provides a frame-by-frame optimization algorithm for all images through the TSR image quality engine, making each picture better. COUPLED WITH IMAX ENHANCED AND DOLBY CERTIFICATION, IT COMES WITH A POWERFUL SUBWOOFER THAT ALLOWS USERS TO ENJOY A CINEMA-LIKE IMMERSIVE VIEWING EXPERIENCE AT HOME.
Thunderbird Blue Bird True · Wallpaper TV stands out with its industry's thinnest integrated wallpaper TV design,The body is slender and elegant,It is not only a TV,More like a beautiful and elegant painting。 This TV uses a 4K 144Hz high swipe screen, whether you are watching sports games or playing games, you can bring a smooth and silky clear picture.
In order to further improve the gaming experience of players, Thunderbird has launched a series of high-end gaming screens such as U9, Q7, Q8, and U8, which meet the needs of different players with their unique performance. U9As Thunderbird's first 32:98K curved monitor, the ultra-wide screen ratio is equivalent to the field of view of 2 4K screens, and its R1000 curvature perfectly fits the human viewing angle, making the first-person game more immersive. The Q7 responds as fast as 1ms GTG, providing players with clear and smooth graphics during competitive games, and maintaining a stable and complete picture presentation during fierce battles. The Q8 is equipped with TCL Huaxing's high-end HVA screen, with high resolution and wide field of view to bring comfortable and immersive visual effects, whether it is for gaming, watching movies or office use, it can be easily competent. U8Adopt TCL Huaxing's latest 4K 160Hz HVA screen, which cleverly integrates the excellent light control ability and high contrast advantages of the VA panel, as well as the ultra-fast response speed of the IPS panel, bringing not only a sense of extreme speed and smoothness to e-sports games, but also audiophile-level picture quality enjoyment.
In addition, in the field of smart home, TCL Industry continues to promote technological innovation and lead the industry to a more intelligent, healthy and energy-saving future. TCL Little Blue Wing P7 Fresh Air Air Conditioner can achieve healthy breathing without peculiar smell, dry mouth, and dizziness in the whole house, and define a new generation of air conditioner with smart health, energy saving and environmental protection, and AI intelligence as the core elements.
TCL T9 Pro dual-system ultra-thin flat-embedded refrigerator adopts a new generation of dual-system and three-cycle technology to solve the cross-flavor of ingredients from the source; 58cm embedded depth + 82cm gold waistline, flat embedded in the cabinet at the same time and flush with the height of the cabinet countertop, the home space line flow rhythm, both aesthetic and practical.
TCL super drum series washing machine adopts the industry's first 540mm ultra-large inner drum design, which increases the volume by 13% and the washing intensity by 4% compared with the traditional washing machine, and brings users a more efficient and cleaner washing experience with the industry's top 1.2 washing ratio.
Diversified brand activities, TheShy water friends debut new skin
In addition to product displays, TCL has joined hands with partners such as League of Legends to hold a series of brand activities that are pleasing to the eye. During the event, TheShy, a popular professional player in League of Legends, debuted the official new skin of Sword Demon and played a passionate water friend match with players. Every precise release of skills and the ingenious layout of every movement have brought the audience a double shock of vision and touch, pushing the game experience to a new level. The humorous commentary of LZ, the official and well-known commentator of League of Legends, also made the atmosphere of the game more enthusiastic, adding infinite fun to the duel.
In this exhibition, TCL Industry also reached cooperation with well-known game parties such as Tencent, bilibili, Giant Network, Valorant, and Unrestricted Machine, providing them with excellent product support and jointly promoting the prosperity of the e-sports ecosystem.
For a long time, TCL Industry has been actively supporting the global sports industry and continuing to promote the healthy development of emerging sports such as e-sports. As an official partner of LPL and a strategic partner of EDG, TCL has always paid attention to the hot spots and trends of young people. In recent years, by cultivating TCL Young's own IP and holding global e-sports events, it has continuously conveyed the brand characteristics of innovation, vitality, fashion and luxury to young people around the world. In the future, TCL will continue to explore the integration of e-sports and technology to unlock new possibilities for more e-sports enthusiasts.
As the exhibition continues to heat up, more exciting will gradually be revealed. Wang Dongcheng, the two-dimensional "handle" in the entertainment industry, will turn into a popular character on the spot and interact with the audience on the same screen. TCL Industry sincerely invites you to join the "Star Dimension Landing Plan" and feel the spark of innovation and vitality brought by the cross-border integration of technology and entertainment with us at booth 01 of Hall N2 of Shanghai New International Expo Center.