Since the beginning of this year, the Culture, Sports and Tourism Bureau of Qilihe District has adhered to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, closely followed the "1139" work deployment of the Municipal Party Committee, anchored the target positioning of "two centers and one highland" in Qilihe District, relied on the advantages of cultural resources, based on the endowment of tourism resources, and used the new model of "cultural tourism +" integration to promote the deep integration of cultural industry and tourism industry, stimulate cultural and tourism consumption, drive cultural and tourism economy, and rejuvenate urban development.
Performing arts activities have become a "new ignition" of the cultural and tourism economy
Relying on the Lanzhou Olympic Sports Center, using the new model of "cultural tourism + performing arts" integration, seizing new opportunities for the development of the performance market economy, and successfully completing the 2024 Zhang Jiewei LIVE "Bound for 1982" tour, Lin Junjie JJ20 world tour, Phoenix Legend "Auspicious Ruyi" 2024 tour and other large-scale commercial performance activities to coordinate and guarantee the work, enrich the supply of cultural and tourism products, meet the diversified needs of tourists, and effectively drive the strong growth of the surrounding catering, accommodation, transportation and other consumer industries. It has enhanced the city's popularity and reputation. Among them, the 2024 Zhang Jiewei LIVE "Towards 1982" tour concert - Lanzhou Station has about 80,000 audiences, and the audience outside Lanzhou accounts for 75.4%; 2024 Lin Junjie JJ20 Tour - Lanzhou Station has about 80,000 audiences, and the audience outside Lanzhou accounts for 76.1%; Phoenix Legend "Auspicious Ruyi" 2024 Tour - Lanzhou Station has about 82,000 viewers, and 60.7% of the audience is outside Lanzhou. According to comprehensive calculations, since the beginning of this year, the cumulative consumption indirectly driven by the performance has exceeded 300 million yuan.
Cultural and creative products inject "new vitality" into cultural tourism consumption
Based on national museums such as Gansu Provincial Museum and Gansu Bamboo Slips Museum, we will continue the tourism popularity of "museum fever", give full play to the innovation advantages of key cultural and creative enterprises in the jurisdiction, rely on the advantages of cultural tourism resources, deeply explore local cultural characteristics, integrate Silk Road culture, Yellow River culture, regional culture and fashion culture, and use new ideas and new ideas to develop and create characteristic cultural and creative "trendy products" including famous and high-quality specialties, intangible cultural heritage products, cultural relics coffee, leisure products, etc. Up to now, the cumulative sales of key cultural and creative enterprises in the jurisdiction have exceeded 10 million yuan, a significant year-on-year increase compared with 2023, and more than 40 new products will be launched in 2024.
Sports events create a "new scene" of sports and tourism integration
Relying on the Lanzhou Olympic Sports Center, we will coordinate and ensure the successful holding of many influential large-scale sports events such as the 2024 Lanzhou Marathon, the 2024 Chinese Football Association "Lanzhou Olympic Sports Cup" Women's Futsal International Invitational Tournament, and the "Jinghe Ranch Cup" Jiaowang Fengyun International Boxing Championship (Lanzhou Station), which shows the excitement and vitality of the city of Qilihe, realizes the mutual promotion of sports events and cultural tourism, and continuously transforms the flow of brand sports events into the incremental development of urban tourism, further deepening the "cultural tourism + sports" integrated development.
Cultural tourism projects enrich the "new carrier" of the cultural tourism industry
Thoroughly implement the spirit of Lanzhou City's "Project Double Entry Conference", combine the six elements of food, housing, transportation, travel, shopping and entertainment, carefully condense and implement a number of characteristic cultural tourism projects, and build key cultural tourism projects such as Gansu Bamboo Slips Museum, Lanzhou Wanda Mao, and Lanzhou Old Street. Gansu Bamboo Slips Museum, as a national public welfare first-class special museum, was selected as the fifth batch of national first-class museums in May this year; Lanzhou Old Street was rated as "the first batch of national night culture and tourism consumption clusters", national AAA tourist attractions and "provincial tourism and leisure blocks".
Attracting investment to enhance the "new momentum" of cultural tourism development
We will make every effort to create a practical atmosphere of "big investment and big business" in the cultural and tourism industry, closely focus on the construction of advantageous industrial chains such as cultural tourism resources and cultural tourism formats in the region, highlight the strengths and weaknesses of making up for shortcomings, deepen and refine the investment path, and actively serve the development of cultural and tourism enterprises. Through measures such as holding work deployment meetings, researching and formulating implementation plans, on-site visits to research enterprises, and real-time follow-up of project progress, we will guide the agglomeration of factor resources, improve the quality and efficiency of investment promotion, and enhance the new momentum of cultural and tourism development.
Correspondent: Wen Guofan Editor: Liang Qianru Review: Chen Yaling