Remember the days when the whole family sat around the TV and scrambled to grab the remote control?
Now this "big guy" who used to be a family entertainment center has been reduced to the embarrassing situation of rarely being turned on.
According to the latest data from the State Administration of Radio, Film and Television, the average boot rate of Chinese TVs is less than 30%!
That's a staggering number.
Is it true that our old buddy TV sets are going to be abandoned by the times?
The State Administration of Radio, Film and Television doesn't think so! They're already gearing up,
In the second half of the year, we are preparing to launch the policy of "watching TV with a remote control", vowing to make the TV the protagonist of the living room again.
But does it work?
Looking back, I can't help but feel a lot of emotion.
Remember those days? Every night at 7 o'clock sharp, the familiar melody "News Network" began on TV.
Mom and Dad will invariably stop what they are doing, and even the naughty little children will obediently shut up.
The eyes of the whole family were focused on the big black box.
At that time, although there were not many programs, each one was the favorite of the whole family.
Whether it's a variety show for all ages, or a gripping TV series,
Even Dad's favorite live sports broadcast can make the whole family happily gather together.
At that time, the TV was like an important member of the family.
It's not just a playback device, it's a bond that connects the emotions of the family.
Every weekend, the whole family looks forward to watching the latest episode of the TV series together.
The atmosphere of looking forward to together, watching together, and discussing together makes family life full of warmth and joy.
But now look at our living room, has the once beautiful TV become an ornament?
It stood there silently, a thin layer of dust accumulated on the screen, as if silently telling of its loneliness.
Instead, each person has a smartphone and a tablet, and everyone holds their own "little friends".
Looking at different contents, occasionally looking up at each other, and then each lowering their heads to continue to immerse themselves in their own world.
Such a scene must be familiar to many families.
Once upon a time, televisions went from being a rarity to a must-have appliance for every household, but now they are slowly being marginalized.
Especially for today's children, they may not be familiar with TV,
The preference for small-screen devices is a change that makes people lament the changing times.
In retrospect, the development of television can be described as ups and downs.
From the original black-and-white TV to color TV, from big-head TV to LCD TV,
From now to smart TVs, we have been excited about every technological advancement.
I remember when I first had a color TV, my neighbor bought one, and the whole community ran to see it.
At that time, owning a TV was simply a status symbol, a reflection of family status.
However, time has passed, and the status of television has quietly changed.
So what caused the decline of television?
First of all, the complexity of operation is a major "culprit".
With the development of science and technology, there are more and more functions of smart TVs.
But for ordinary users, the threshold for use has also risen.
Older people are often helpless in the face of complicated operations, while younger people find it too cumbersome.
What's worse is that different functions also need to use different remote controls,
It's a good coffee table full of all kinds of remote controls, and if you want to watch a TV, you have to have a "treasure hunt" first.
How many grandparents live in the country,
Every time they wanted to watch TV, they had to call their children for help.
The complex operation interface is simply a book for them.
Looking at their helpless looks, I can't help but wonder, has the progress of technology really brought convenience to everyone?
Secondly, the quality of content is also an issue that cannot be ignored.
Today's TV shows either have bloody plots that make people roll their eyes, or the repetition rate is surprisingly high.
For example, those square dance programs are broadcast every day, every day, and people are almost dazzled when they see it.
On the other hand, the online content is updated quickly, has a wide range of themes, and is well-made, which has attracted the attention of a large number of audiences.
I remember some time ago I had a party with my friends and talked about the TV series I watched recently.
Everyone is complaining about how outrageous the plot on TV is.
Some people say that the current TV series is a hodgepodge of "crossing + palace fighting + fantasy", which makes people confused.
In contrast, people prefer to watch well-made online dramas with novel plots on video sites.
Let's talk about the advertising problem, which is a big "pain point" that makes the audience complain.
You finally waited for the highlight clip, but suddenly a lot of advertisements popped up, which instantly defeated your interest.
What's even more excessive is that a lot of content is now charged, which is very unpleasant.
I have already paid the electricity bill and cable TV bill, why do I have to pay for a show again?
I have a friend who complains a lot about this.
He said that once he was seeing the key plot of a TV series, and suddenly a large number of advertisements were inserted.
By the time the ad was over, he had forgotten where he had just seen.
was so angry that he turned off the TV directly, turned on his mobile phone and watched the online drama.
I'm sure many of you have experienced this experience deeply.
Faced with this situation, the State Administration of Radio, Film and Television has not done anything.
They decided to launch the policy of "one remote control to watch TV" in the second half of the year,
The goal is to simplify operation and allow all TV functions to be done with a single remote control.
This idea sounds great, but does it really solve the problem?
To be honest, this policy only solves the problem of complex operation,
The problem of content quality and advertising proliferation has not been fundamentally addressed.
It's like putting a pigtail on a sick person and looking refreshed, but the root of the disease is still there.
So I'm afraid the effect of this policy is really a bit suspenseful.
However, we cannot completely deny the significance of this policy.
At least it shows that the State Administration of Radio, Film and Television is aware of the problem and is starting to take action.
It's a good start, it's like a fat guy deciding to lose weight, although just changing into a tracksuit won't make him thinner right away,
But at least it shows that he has the determination to act.
So what should TV do to win the hearts and minds of its audience again?
In addition to simplifying operations, it is more important to improve the quality of content.
No matter how simple the operation is, the audience will not want to take the time to watch it.
Just like a dish is not enough to have a beautiful plate, it also needs delicious ingredients and superb cooking skills.
Looking back on the development of television, it is not difficult for us to find that
The reason why it has become the center of family entertainment is because of the quality of the content.
At that time, although there were not many shows, each one could attract the attention of the whole family.
At the beginning of the news broadcast, adults and children will be quiet to watch,
That kind of atmosphere of common attention for the whole family is something that many families are missing nowadays.
The popularity of smartphones and tablets today has indeed led to a decline in the status of televisions.
But we can't deny the importance of television in family life.
It's not just a playback device, it's a medium that can bring the family together.
Imagine if there could be a high-quality program that would bring the whole family together again to share and discuss together,
What a beautiful scene that would be!
The action of the State Administration of Radio, Film and Television, although it seems to be only a small change,
But it reflects their concern about the status quo of the TV industry and their determination to change.
The policy of "one remote control to watch TV", although it does not solve all problems, is at least a step in the right direction.
It shows that the State Administration of Radio, Film and Television has realized the seriousness of the problem and has begun to take action.
In any case, let's look forward to the "rebirth" of television.
Because in a way, it's not just the fate of an appliance,
It is also an expectation for our family life and the development of science and technology.
Let's witness how television can shine again in these challenging times.
Disclaimer: The content of this article is based on authoritative information, combined with personal views of the original content, the text is marked with the source of the literature and screenshots, please be aware.
Information sources:
State Administration of Radio, Film and Television: In the second half of the year, a remote control will be fully realized to watch TV, making it more convenient for the masses to watch TV——Huanqiu.com 2024-07-29