On September 10, the all-new SAIC Volkswagen Passat Pro 380TSI was officially launched, with a guide price range of 199,900-239,900 yuan and a limited price of 189,900-223,900 yuan. It is worth noting that the 2025 Passat outstanding model is also on the market at the same time, with a price range of 159,900-179,900 yuan for a limited time.
As a replacement model, the new car has a comprehensive upgrade of the exterior and interior, and is powered by two power system options: a 1.5T engine and a 2.0T high-power engine. In terms of exterior design, the new car adopts the same styling design as the European version of the Passat B9, and the overall visual effect is younger and more fashionable.
Specifically, the front face of the new car provides two design styles: the Pioneer version and the Star version, and the difference lies in the internal structure design of the air intake under the front face. Among them, the pioneer version of the model adopts a large-mouth grille, which is supplemented by dense strips of trim inside, which is more business-oriented; The Star Edition features a blackened grille design, and the interior is complemented by a diamond-shaped grid structure for a sportier look. In addition, both new cars are designed with blacked-out headlight clusters, LED daytime running lights running through the entire front face, and illuminated brand logos, which are highly recognizable.
On the side, the overall silhouette of the new car is not much different from the current Passat, and the traditional style of the exterior door handle design is continued, and a variety of new shapes of rims are equipped. Among them, the Pioneer model is offered with five-spoke blacked-out wheels and two-tone wheels; The Star variant gets blacked-out exterior mirrors and black wheels. At the rear, the new taillights have a through-line design and a blackened interior, the emblem can also be lit, and the exhaust adopts a hidden exhaust layout. In addition, the Pioneer Edition and the Star Edition also differ in the rear bumper styling, among which, the Pioneer Edition model adds chrome strip treatment; The Star Edition features a continuous reflective strip design.
In terms of dimensions, the length, width and height of the new car are 5006/1850/1489mm, and the wheelbase is 2871mm. For comparison, the current Passat has a length, width and height of 4948/1836/1469mm and a wheelbase of 2871mm. In contrast, the length, width and height of the new car have increased by 58/14/20 mm, respectively, while the wheelbase remains the same.
Inside, the new car adopts Volkswagen's latest design style, and the interior of the car will be available in three themes: Elegant Black, Mother-of-pearl White/Canghai Blue, and Starry Sky Black/Nebula Blue, equipped with a 15-inch floating central control touch screen, a 10.3-inch all-digital LCD instrument cluster and an 11.6-inch co-driver entertainment screen, and adopts the latest flat-bottom steering wheel and pocket gear shift mechanism design.
In terms of power, the new car will be offered with a 2.0-liter high-power engine and a DQ381 seven-speed wet dual-clutch transmission, a 1.5-liter engine and a DQ200 seven-speed dry dual-clutch transmission. Among them, the 2.0T high-power engine has a maximum power of 162 kW and a maximum torque of 350 Nm· meters; The 1.5T engine has a maximum power of 118 kW.
The Passat was first born in Germany in 1973, but it was not introduced to the Chinese market until 2000. The new generation of Passat launched this time is the domestic version of the PASSAT B9, and it is also the domestic version of the European version of the PASSAT, in the overseas market, Volkswagen has canceled the sedan version, only the station wagon version, and the Chinese market North and South Volkswagen still continues to launch the sedan version of the Passat for the domestic market demand, that is, the unique model in the Chinese market. Not long ago, the all-new Magotan was officially launched, with a price range of 179,900-246,900 yuan, which belongs to the domestic version of the American version of PASSAT.
Today, the Passat is one of the most important models under SAIC Volkswagen. In the mid-size sedan market, the top two models in sales in 2022 are Camry and Accord, with sales of 242,200 and 220,800 respectively; Passat and Magotan ranked third and fourth on the list, with sales of 163,500 and 152,400 units, respectively. In 2023, the Passat and Magotan squeezed into the top three, with sales of 191,000 and 189,400 units, respectively, with the Camry still ranking first with 225,500 units, and the Accord ranking fourth with 174,400 units. From January to August this year, the cumulative sales of the Passat were 144,500 units, with an average monthly sales of about 18,000 units, becoming the top seller in the mid-size sedan list, followed by Mercedes-Benz C-Class and Magotan respectively, with cumulative sales of 112,200 and 101,400 respectively.
As a classic mid-size sedan under SAIC Volkswagen, the Passat also won the mid-size sedan sales championship in 2016 and 2019, while its sister model Magotan won the B-segment sales championship in 2017 and 2018, with annual sales of more than 200,000 units at that time.
Judging from the sales data, the sales of the Passat have indeed increased in the past two years, but it should be noted that at present, in addition to the competition of Toyota Camry, Honda Accord, Nissan Teana, Magotan and other models of the same level, the joint venture brand medium-sized sedan and its own brand are also fighting closely, especially after the launch of the two new cars BYD Qin L and Seal 06, the sales champion and the AFC Champions League in the list of medium-sized sedans in July and August have been replaced by both, which also means that the follow-up Passat will face more competitive pressure. After the launch of the new generation Passat Pro, it is worth looking forward to whether SAIC Volkswagen's sales can be boosted.
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