Have you ever noticed that the current online world is like a never-ending traffic drama? Whether you are watching videos, watching live broadcasts, or eating melons on social media, you will always find some familiar figures constantly staging a "battle". Sometimes, you can't help but wonder, how can you become the object of ridicule today, when you were beautiful yesterday? As the so-called "Internet celebrity of flowing water, iron traffic", the "farce" we are going to talk about today has been lively since July.
The starting point of the matter is not complicated, but the entanglement of interests behind it is intriguing. Several forces suddenly emerged, and the Hurricane Brothers, who originally occupied the highland of traffic, were gradually carved up with the passage of time. The rise and fall of several forces is like a modern version of the Romance of the Three Kingdoms, and the central characters of these disputes are no strangers - Mr. Sun of the Car Workshop (everyone is also used to calling him Turn), the Hurricane Brothers (Papillon), Canlong (the former partner of the Hurricane Brothers), and a new joiner Qiao Fei, plus a few slightly influential "boys" in the circle and the girlfriends of the Hurricane Brothers. Each party's abacus was fine, and in the end, for the sake of traffic, they even began to operate together.
On the evening of September 13th, this "joint performance" reached a small climax. The Car Workshop Club, Canlong and Qiao Fei brought goods in the live broadcast room, and the number of people exceeded 30,000 for a while, and the atmosphere was so high that it soared. You may be wondering, what exactly are they selling? Duck goods! But can there be so much attention just by selling duck goods? Obviously not, what really attracts fans is the "loud" names they give to these ducks, such as the duck head that "can't be lifted" and the duck neck that "can't be straightened". As soon as this name came out, netizens were happy, isn't this just a satire of the Hurricane brothers? While watching the excitement, while placing an order, the barrage in the live broadcast room exploded instantly. Mr. Sun's traffic strategy can be described as a must, hitting the snake and hitting seven inches, accurately hitting the "soft underbelly" of the Hurricane brothers.
On the Hurricane brothers' side, the situation is not so rosy. On the same day, they released a news against counterfeiting, originally wanting to "correct their name" through positive energy, and even help migrant workers recover their wages. It's a pity that the reality is very cruel, the message area is full of ridicule and questioning, and many netizens sneered: "Are you making a comeback to engage in charity, or are you taking advantage of the popularity to wash white?" "You must know that the previous videos of the Hurricane Brothers could easily get more than 40,000 likes, but now, the number of likes is less than 30,000. This gap is very similar to the once glorious dynasty, but now it can only stand on the sidelines and watch others with infinite scenery.
Not only that, in order to further consolidate the traffic, the Car Playing Institute also "boldly" "gifted" a tram worth 180,000 yuan to Canlong. However, this gift is not given for free, and after a closer look, it is found that the so-called "gift" is just to give the right to use. Netizens ridiculed: "This operation is too showy, whether you send a car or not, you can play this wave of traffic." The small abacus behind the car study club is actually very easy to understand: by sending cars, on the one hand, it will take advantage of the situation to increase exposure, and on the other hand, it will curry favor with the boss of the car company, laying the foundation for future delivery and cooperation. Mr. Sun's operation can be said to be a "traffic textbook".
So the question is, do the Hurricane Brothers still have a chance to turn around? To be honest, they will not completely disappear because of this, but in the case of a dilapidated image and a gradual erosion of traffic, it will be difficult for them to regain their former glory. Canlong once revealed that the video advertising price of the Hurricane Brothers was as high as 150,000, but now I am afraid it is difficult to have such an offer. Even so, the Hurricane brothers are not completely kicked out, but the road ahead will be extremely difficult.
Looking back, this "traffic war" is far more than a simple live stream. In the final analysis, it's all about the network and the script, and whoever can control the plot can detonate the traffic. Mr. Sun's trick seems simple, but in fact it is extremely exquisite: he not only captured the negative emotions of the Hurricane brothers, but also took advantage of the psychology of netizens who like to watch dramas and eat melons, and firmly attracted the attention of the public. Although this kind of operation makes some netizens feel disgusted, as said at the beginning of the article, "In the era of traffic, what you play is about connections and scripts", and only those who can grab the audience's attention can go further in this war without gunpowder.
Of course, who can tell if things on the Internet are true or false, whether they are true or false? In the face of interests, there is no eternal enemy, only eternal flow. Maybe in the next second, these forces that once "went to war" will hold hands for a new tacit understanding, while the audience continues to watch this good show, contributing a steady stream of traffic.
So, what do you think? In such an era when traffic is king, are you willing to pay for the "script"?