Careful observation can find that this year, some home appliance companies often attend the opening activities of product sales general managers, vice presidents and other positions, and the chairman and president of the enterprise attend the dealer meeting intensively. The difference is that Dong Mingzhu, chairman and president of Gree Electric Appliances, has traveled to Shijiazhuang, Zhengzhou, Nanjing, and Hefei, four cities far apart, in the past month to attend regional dealer meetings. The unprecedented scale of Gree dealer meetings and the high frequency of Dong Mingzhu's participation have caused heated discussions in the home appliance industry.
Dong Mingzhu said that he was full of joy to see many young dealers, and emotionally mentioned that some young dealers are the successors of their predecessors, representing the power of the "second generation". Her words undoubtedly touched everyone present and made them feel the warmth from the Gree family.
Why can a company's family attend its own regional dealer meeting so hotly? Many media and participants lamented this: the industry is involuted, and confidence is a scarce thing for channel providers; In this critical period, the initiatives of corporate leaders are particularly important.
Dong Mingzhu has publicly stated that the integration of online and offline is her vision, and she hopes that the two can complement each other and jointly promote business growth. She firmly believes that online channels are not meant to replace offline dealers, but to complement them and jointly serve market demand. In recent years, Gree has given strong support to stores in channel sales, and through one-stop services such as online ordering and logistics distribution, dealers have reduced costs, increased sales opportunities, and provided consumers with high-quality and intimate after-sales service.
It can be said that Dong Mingzhu personally participated in the new annual marketing summit in various regions and talked about the advantages of channel strategy, which undoubtedly gave Gree's regional dealers a shot in the arm to face the opening of the new cold year in 2025.