iPhone sales in China are falling endlessly, can Apple God still turn over?
Apple's iPhone has recently overturned again? I heard that the pre-order sales of the iPhone 16 series are not good, and they have fallen out of the top of the Chinese mobile phone sales list.
What's going on? Is it that the domestic mobile phone is too good, or is it made by Apple itself? Everyone says that apples are going to be cool, is it really going to be planted in the Chinese market this time?
Falling from the altar, Apple has lost the hearts and minds of Chinese consumers
If you want to talk about Apple's position in the Chinese market, it is really a fall from the altar. I remember that a few years ago, everyone bought an iPhone, which was called a frenzy, and it was common to queue up overnight to buy it. But now? As soon as the iPhone 16 series was released, the pre-orders were miserable, and they didn't even make a splash.
The reason for this is mainly Apple's own work. The design of the iPhone 16 series is no different from previous generations, except that the camera position has been changed, and it is said to be innovative, but no matter how you look at it, it looks like it is fooling people. And this price, it's just outrageous, outrageous - outrageous home! The standard version starts at 5999 yuan, the Plus version is 6999 yuan, and the Pro version is as high as 7999 yuan. Now that the economic situation is not good, everyone is tightening their belts to live, Apple still dares to play like this, and it is no wonder that it is not abandoned by consumers.
Look at domestic mobile phones again, it's really better than a cow. The number of reservations for the tri-fold screen mobile phone released by Huawei not long ago directly exceeded 6.2 million, which is simply scary. Xiaomi, OPPO these brands are also constantly innovating, and the cost performance is high. Apple, by contrast, is a bit overwhelmed.
The AI function is lagging behind, and Apple is a beat slower
When it comes to innovation, we have to mention AI. Now all major mobile phone manufacturers are engaged in AI, and Apple is no exception. The iPhone 16 series is equipped with the so-called Apple Intelligence AI feature, which sounds pretty powerful. However, the Chinese version of this feature will not be available until 2025, isn't it a few beats slower?
Huawei, Xiaomi, these domestic brands of AI assistants have long been able to speak fluent Chinese, Apple is doing this, isn't it forcing itself to die? Today's consumers are shrewd, and they will buy whoever has a good product, and they won't be stupid enough to wait for your Apple to come slowly.
Some industry insiders said that Apple's backwardness in AI may become an important reason for its continued failure in the Chinese market. I think that's true.
Today's mobile phones are not just as simple as making calls and sending text messages, the higher the degree of intelligence, the more popular they are. If Apple can't keep up in this regard, it's going to be really cool.
With the rise of domestic production, Apple is like sitting on pins and needles
Let's talk about the rise of domestic mobile phones. In recent years, brands such as Huawei, Xiaomi, OPPO, and vivo have really been booming. Not only occupies most of the Chinese market, but also has more and more voice in the international market.
Take Huawei as an example, the Mate 60 Pro released some time ago is a blockbuster. This phone not only supports satellite calls, but also uses a self-developed Kirin chip. This can make Apple stunned, and the limelight was stolen by Huawei for a while.
Xiaomi is not to be outdone, and the recently launched folding screen mobile phone MIX Fold 4 can be said to have taken the folding screen to a new height. OPPO's fast charging technology is even more unique in the world, and the charging speed is dazzlingly fast.
In the face of these strong opponents, Apple can be said to be on pins and needles. In the past, relying on the brand effect could still bluff a group of people, but now consumers are shrewd, and whoever has a good product will buy it. If Apple doesn't show some real skills, I'm afraid it will be completely beaten down by domestic brands.
Consumers' eyes have changed, apples are not fragrant?
In the final analysis, the most important thing about Apple's failure in the Chinese market is that consumers' eyes have changed. Today's consumers are not so easy to fool, and the requirements for mobile phones are getting higher and higher.
The first is price-performance ratio. In the past, everyone thought that Apple was expensive, after all, it was a high-end brand. But now that the quality of domestic mobile phones is not inferior to Apple, and the price is so much cheaper, consumers will naturally vote with their feet.
The second is innovation. Consumers are now particularly interested in new gadgets. Huawei's satellite calling, Xiaomi's folding screen, these new features are much more attractive than Apple's small improvements.
Then there's localization. Domestic mobile phones have a better understanding of the needs of Chinese users, and various functions and applications are more in line with the usage habits of Chinese people. In contrast, Apple is a bit "unsuitable".
Surveys show that more and more Chinese consumers are choosing domestic brands when changing phones. If this trend continues, Apple's life in the Chinese market will become more and more difficult.
Personal comment: Apple needs to reposition itself
To be honest, I still feel a little embarrassed to see Apple like this. After all, it used to be such a brilliant brand, but now it has been beaten back by domestic mobile phones. But if you think about it, this is also the inevitable result of market competition.
If Apple still wants to have a place in the Chinese market, it will have to reflect on itself. Is there not enough innovation? Is there something wrong with the pricing strategy? Is it a lack of understanding of the needs of Chinese consumers? These are all questions that Apple deserves to consider.
Of course, I don't think Apple will fall so easily. After all, they have a strong foundation and strong technical strength. The key is to adjust the strategy to win back the hearts and minds of Chinese consumers. If we can launch some products that are truly innovative and meet the needs of Chinese users, we may be able to make a comeback.
Apple's situation in the Chinese market is not good, but it is not entirely hopeless. It's up to Apple to deal with it. Do you think Apple will be able to make a comeback in the Chinese market? Everyone is welcome to discuss in the comment area.