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Meizu Lucky08 released, is the thousand-yuan AI mobile phone a false proposition?

魅族“赌”AI，Lucky 08能否成为幸运符？

The story begins with a young product manager, Lai Xiangyi, a post-95 generation, and a slightly sloppy name - "Lucky". At the slightly hurried AI ecological conference of Meizu, Lucky 08, a product that carries the hope of Meizu's mid-range machine revival, came to the public with a hint of "good luck". Combined with the change of Meizu Technology's name to Xingji Meizu a month ago, as well as the change of management, this press conference is more like an oath of "new Meizu", and Lucky 08 is more like the first chip in this big gamble.

1. Meizu AI Ecological Conference: A big gamble of "seeking change".

On September 25th, Meizu announced its AI strategy in a high-profile manner: the dual-brand matrix "Star" and "Meizu", "Star" focuses on epoch-making AI products, such as AR glasses StarV Air 2 and StarV View, and smart ring StarV Ring 2; At the same time, the Flyme AIOS system has also ushered in an update, adding functions such as global collection, AI content creation, and Aicy visual recognition, in an attempt to create an ecological closed loop with AI as the core.

The conference was very informative, with both a vision of the future and a compromise with reality. Meizu is eager to show its ambitions in the field of AI to the outside world, but has to face the cruel reality of market competition. The release of Lucky 08 is not so much to conform to the market trend, but to be a "gamble" of Meizu in the predicament.

2. Lucky 08: A lucky beginning, or a helpless compromise?

Meizu has targeted the Lucky 08 as young people and given it the meaning of "lucky". The Lucky 08, which starts at 1599 yuan, doesn't seem to have too many eye-catching configurations except for a large 6000mAh battery and a 1.5K 144Hz LTPO screen. Especially in terms of processors, the performance of the second-generation Snapdragon 7s is not outstanding, and it is even slightly inferior to its competitors in the same price range.

Meizu emphasizes the design, screen and battery life of the Lucky 08, but these three points have long been standard in today's mobile phone market. It's not so much about "hitting the needs of young consumers" as it is about "optimizing as much as possible at a limited cost". This kind of reluctant compromise also exposes the weakness of Meizu in the mid-range market competition.

3. Meizu of Xingji: The road to AI is long and difficult

Meizu bets on AI, trying to achieve corner overtaking through the construction of AI ecology. The application of AI technology is not achieved overnight, and requires a large amount of capital investment and technology accumulation. From the current point of view, Meizu's AI product line is still in its infancy, and whether its AI technology can truly be transformed into market competitiveness remains to be tested by time.

Although the update of Flyme AIOS shows Meizu's efforts in AI software, it does not have obvious advantages compared with AI assistants from other mobile phone manufacturers. The StarV series of AR glasses and smart rings, although the concept is novel, but the market acceptance and practicality remain to be seen.

Meizu's determination to "die" AI is worthy of recognition, but the road to AI is not a smooth road. In the highly competitive market environment, whether Meizu can break through with the AI ecosystem ultimately depends on whether its products can truly meet the needs of consumers and whether its AI technology can continue to be iteratively upgraded.

Some questions to ponder:

Does the name change and management change mean a major change in its strategic direction?

Is Lucky 08's pricing strategy reasonable? Can it gain a foothold in the highly competitive mid-market?

Can Meizu's AI ecosystem truly land and bring real value to users?

Can the dual brand strategy of "Star" and "Meizu" help Meizu achieve differentiated competition?

Meizu's AI journey is full of challenges and opportunities. The release of Lucky 08 is just the beginning. We will wait and see whether Meizu can succeed in the field of AI. Readers are also welcome to leave your views in the comment area and discuss the future of Meizu together.

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