In the noisy Internet era, a casual leaked recording pushed an entrepreneur who was originally beautiful to the forefront, Mr. Lu, the co-founder of Three Sheep, has won a large number of fans in recent years with his keen business vision and unique live broadcast style, but all this has become precarious in an instant, and the Internet has exposed a recording of the conversation left by him after drinking, the content is jaw-dropping, as if opening a seemingly bright door The darkness hidden behind it
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This two-minute recording, what I heard was Mr. Lu's confident and unabashed words, as if the former glory was torn to pieces again, he said some female anchors, his words were sharp, he did not shy away from it, and even a little contemptuous, as if he was accusing his peers, bluntly saying that "Momo is not authentic", and the rest of the words were mixed with a lot of vulgar language, revealing his persistence in peer competition and extreme personal attitude
In this noisy public opinion, many netizens began to analyze the true intentions of this recording, perhaps Mr. Lu is a lover person, revealing his true self in drunken presumptuousness, and some people issued a voice on social platforms "This is definitely Mr. Lu himself", thinking that no one can deny his accent; Others doubted the authenticity of the recording, saying it might have been technically processed
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It is undeniable that this recording incident is not only the exposure of individual words, but also the precipitation of the three sheep in the past few years, which makes people recall the various controversies of the three sheep in previous years
Even so, Mr. Lu still handled it properly, and even simply pushed the problem far away, as if trying to draw a clear line, as the incident of this recording fermented, the business model he relied on was tortured again, and people began to re-examine his relationship with the three sheep, and the mysterious barrier formed by the brand was no longer guaranteed
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Someone seized the opportunity to turn out the previously hidden report letters and complaint examples, many consumers who had been left out have also stood up, for product quality problems, after-sales service, etc
Seven bosses responded quickly, resolutely denying the authenticity of the recording, and said that legal measures would be taken on the matter, such a response did not have the effect of calming the turmoil, a large number of netizens have questioned, thinking that the seven bosses are trying to cover up the unknown truth, the visible entanglement of interests and individual personalities, in this recording incident intertwined into an intricate network
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The reputation of the three sheep was like a paper crane in the wind as early as this time, crumbling, which reflected the confidence and arrogance exposed in Mr. Lu's character, which seemed to gradually reveal with the increase in the pressure of life, naively believing that as long as the funds were sufficient, he could control everything unscrupulously, and the cheap Internet celebrity effect also made him get carried away for a while, such arrogance is difficult to last for a long time, and the onlookers on the Internet have long ignored him
Many netizens discussed on social media what kind of risk Mr. Lu's management style is, and whether the lost credit can be regained? Someone commented: "In addition to creating wealth, entrepreneurs should also take on more responsibilities, how can they be unscrupulous and despise the efforts and efforts of others?" Such a point of view is clearly to the point, and people have praised it
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With the fermentation of public opinion, some fans even began to relive the past glory of the three sheep, ridiculing "Didn't you rely on the product back then, but the personality charm?" "From the side, it reflects how the brand image has been shaky in a short period of time
In such an environment, the survival state of the three sheep is fully revealed, how to deal with it in the future? Mr. Lu's drunken conversation is more like a tipping point, becoming a topic of widespread discussion in all walks of life, and the next trend of public opinion has gradually become an unpredictable mystery
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With the continuous fermentation of the incident, Mr. Lu's recordings began to be widely disseminated on the Internet, and the attention continued to rise, and the heated discussions on social platforms made the three sheep who were originally on the cusp of the storm instantly become more popular, and a large number of netizens discussed hotly in the comment area, and some people ridiculed, "This is the change of the market, the rabbit has not yet run and the wolf is coming first!" ”
Major media have intervened and given analysis, trying to interpret Mr. Lu's remarks from different angles, some people believe that this is a side of his character, exposing some unspoken rules in the business world; Others have focused on the distorted ethics and values of the company's management, questioning whether such a management model is conducive to the long-term development of the business
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Soon after, some consumers shared a bad shopping experience with Three Sheep on social media, describing the quality problems and inefficient after-sales service they encountered after purchasing
After the recording leaked out, many people began to dig into the history of the three sheep, and the quality problems together are not so unexpected, perhaps in the process of pursuing profits, the company will gradually lose its original intention, and eventually it will only bring a crisis, as the trust between consumers and brands continues to elocate, as the founder of Mr. Lu has naturally become the target of public criticism
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In particular, the sentence in the recording, "Which anchor has never slept with me", caused an uproar, and many people began to question his moral bottom line in the comments, and some people said: "The success of the enterprise does not depend on eyeballs alone, but on the responsible attitude towards users," There is no doubt that this recording has pushed the image of entrepreneurs from the peak to the abyss, as if to warn all entrepreneurs
In this context, Mr. Lu appeared in the public eye, and was ordered to try to recover his losses by speaking publicly, his facial expression revealed exhaustion and embarrassment, and there was a trace of helplessness in his words, facing the camera, his voice trembled, as if he had lost his previous firmness in an instant, he took out his card, and his tone was obviously unnatural, like a defendant facing trial
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"I'm willing to take on all this responsibility, and I hope the three sheep can move on," he said to the camera, trying to salvage his image with these words, and the audience habitually flipped through the comment column, alternating laughter and ridicule, and long lost respect for the once-glamorous entrepreneur
In this case, the brand image of the three sheep can no longer be reversed by Mr. Lu's "I do", the aura of the past has gradually faded, the public no longer believes in those gorgeous slogans, and even the good memories of the past have been washed away, and the cornerstone of the brand seems to have begun to waver
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Several Internet celebrity anchors who were affected by this incident also posted one after another, expressing their disapproval of Mr. Lu, this platform that originally made them popular all over the Internet, but now it has become a "minefield" that they need to deal with carefully, in their statement, businesses must not only operate with conscience, but also be responsible for the brand image, and the huge attention on the Internet makes them realize that standing at such a node, they also need to reconsider the future
With this, some neutral netizens seem to have a rational understanding of this matter, and many people commented: "It is the environment that makes people, maybe his goals were not like this," such a view undoubtedly made the complicated public opinion tumble and fluctuate, forming a contradictory contest
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Just as Mr. Lu tried to calm down the situation, the wind of public opinion did not go as he wished, on the contrary, from the big data statistics, the sales of the three sheep have fallen sharply, many customers said that they will no longer choose this brand, compared to the early luxury clothing, fashion trends, now the image of the entrepreneur has become a label, the future is bleak
More people familiar with the matter broke the news that Mr. Lu was inevitably affected in his personal life, and it was rumored that he became more and more silent and introverted in the gatherings of relatives and friends around him, and the self-confident and free-flowing entrepreneur now seems to have lost his brilliance under the hat, even if others try to encourage him, his smile and reaction always seem weak and deliberate
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With the fermentation of the recording turmoil, the evolution of the situation has entered another stage, more anchors and employees choose to stand up and tell the experience of the three sheep, more or less negative stories, people's eyes seem to be focused on Mr. Lu, looking forward to how he will end
While the incident reached a long-term impasse, the rapid expansion of another competitor put more pressure on the three sheep, and the market reacted like the stock market, and the public perception affected by the incident gradually shifted, and the choice of consumers seemed to gradually tilt towards more responsible and credible brands
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It can be said that Mr. Lu's wheel wheel can not be stopped, the tide of the enterprise has been blowing, whether he can struggle out of this quagmire, will be all in his and the team's decision-making, the mess is often the prelude to new opportunities, whether Mr. Lu can take this opportunity to reshape the brand image of the three sheep?
Entangled in the center of public opinion, the power of people is undoubtedly not to be underestimated, as the voice of consumers, is the power that can make enterprises truly reflect and change, for the future of the three sheep, we may be able to see signs of change as soon as possible, after all, no matter how luxurious the coat can not block the inner faith, a group of consumers only want to see the brand can return to the original intention