Sweet potato vermicelli became an "additive", and Sister Yu's character collapsed
The name Sister Northeast Yu has been in an uproar recently. was originally an Internet celebrity with countless fans with a simple rural image, but because of a "sweet potato vermicelli door" incident, her carefully created character collapsed instantly. What's going on here? Let's take a look at the story behind this.
From "Northeast Rural Daughter-in-law" to tens of millions of fans Internet celebrity
Speaking of Sister Northeast Yu, it can be said that she is a representative of rural Internet celebrities. In 2020, she began to post videos of rural life on Douyin, and with her rustic image and down-to-earth content, she quickly gained a large number of fans.
Sister Northeast Yu and her husband Lao Kuai give the impression of an ordinary rural couple. Their video content is mainly to record daily life, such as farming, feeding chickens, cooking, and so on. This style of being close to life and not pretentious makes many people in the city feel the long-lost local atmosphere, as if they have found childhood memories.
With the surge in the number of fans, Sister Northeast Yu also began to try live broadcasting. In 2022, she sold "Walking Goose" in the live broadcast, with a single price of up to 2,000 yuan, but she sold nearly 10,000 in a short period of time, and the income of a single live broadcast reached tens of millions. This kind of sales performance has stunned many people.
However, success is also Xiao He, and defeat is also Xiao He. It was this crazy model of bringing goods that eventually became the fuse for the collapse of Sister Yu's personality in Northeast China.
"Pure sweet potato vermicelli" exposes the truth about additives
The turning point of events came in September 2024. On that day, Sister Northeast Yu started the live broadcast as usual to promote her family's "pure sweet potato vermicelli". According to her, these vermicelli are handmade without any additives, making them healthy and delicious.
Things soon took a turn for the worse. Some nutritionists and testing institutions tested the vermicelli sold by Sister Yu in Northeast China, and found that they contained a large number of food additives. As soon as this news came out, it immediately caused an uproar on the Internet.
Netizens have questioned: Where is this "pure sweet potato vermicelli"? It's clearly a fake made of additives! Some people began to dig into the background of Sister Yu in Northeast China, and found that she may not be a real rural daughter-in-law, but a carefully packaged "personality".
For a while, the number of fans of Sister Northeast Yu began to plummet. According to statistics, in just 3 days, the number of her fans dropped from 24.49 million to 23.84 million, a decrease of 650,000. This number is enough to show the level of anger of netizens.
The integrity crisis of the influencer economy
The "Sweet Potato Vermicelli Gate" incident of Sister Yu in Northeast China actually reflects some common problems in the current Internet celebrity economy.
The first is the authenticity of the character. In order to attract fans, many Internet celebrities will carefully package their image. For example, Sister Yu in the Northeast is shown as a "simple rural daughter-in-law". However, when this kind of character is exposed, the trust of fans will collapse in an instant.
The second is the quality of the products with the goods. Influencers have become a mainstream business model, but many influencers tend to ignore product quality in order to pursue high profits. The "pure sweet potato vermicelli" incident of Sister Yu in Northeast China is a typical example.
Then there is the issue of the sustainability of the influencer economy. Internet celebrities like Sister Northeast Yu can earn tens of millions by selling "wandering geese". But can this frenzied consumption pattern really be sustained? When the enthusiasm of fans has subsided, how can influencers maintain their business?
The reality and illusion of rural theme Internet celebrities
The incident of Sister Yu in the Northeast also makes us have to re-examine the value of rural theme Internet celebrities.
In recent years, "returning home" has become a hot topic. Many people yearn to return to the idyllic life and get rid of the pressure of the city. In this context, rural theme Internet celebrities like Sister Yu in Northeast China have naturally become the focus of everyone's attention.
However, we can't help but ask: how much of the rural life shown by these Internet celebrities is real? Is it to meet the expectations of the audience, and deliberately beautify the current situation in the countryside?
Some time ago, a rural Internet celebrity named "Ergou" caused controversy because of the appearance of a luxury car in the live broadcast. These events are a reminder that rural life in the world of influencers may not be as pure as we think.
Where is the influencer economy headed?
Sister Yu's "sweet potato vermicelli door" incident in Northeast China has sounded the alarm for the Internet celebrity economy.
For Internet celebrities, personality is important, but more important is integrity. Only by showing yourself authentically and being honest with your fans can you win long-term trust and support.
For consumers, while enjoying the convenience brought by the influencer economy, we must also remain rational and vigilant. Don't be fooled by the superficial brilliance, learn to think and judge independently.
For the entire industry, how to standardize the delivery of goods by Internet celebrities, ensure product quality, and safeguard the rights and interests of consumers are all problems that need to be solved urgently.
The story of Sister Yu in the Northeast may be just a small episode in the Internet celebrity economy. But the problems it reflects are worth pondering for each of us. In this era of information explosion, how do we find a balance between the real and the unreal? I am afraid that there is no standard answer to this question, and it needs to be explored and thought about by each of us.
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