summary
Market size: The number of TV series filings has risen sharply, and market enthusiasm has rebounded
Video platform trends: iQIYI is deeply engaged in realistic themes, Youku expands new and solid foundations, urban emotions broaden the audience, and costume fairyants increase young audiences
Production company trends: Great Aim filed the sequel "Splendid Fanghua" of "National Colors", and continued to lay out female themes; Noon Sunshine has set foot in the theme of youth campus and launched an attempt to diversify content
Genre track analysis: The sequels of costume dramas are popular, the themes are diverse, urban dramas focus on emotional excavation, period dramas are "younger", and the elements are more fresh and diverse
Filing Overview · August
01
The size of the online drama market
In August, 52 online dramas were recorded, an increase of 32 from the previous month, and the number of filings this month increased significantly, and the market performed positively. In terms of subject matter, the repertoire of urban dramas has increased significantly, and other genres are relatively stable.
Source: Detaven Technology
02
TV series market size
In the filing of TV dramas, the urban genre occupies the mainstream. It is worth noting that there are also a large number of "other genres" in the subject matter. The largest number of contemporary backgrounds.
Source: Detaven Technology
Industry research and judgment
01
Video platform movements
*Due to space limitations, this section only displays some of the video companies, popular companies, and cutting-edge companies mentioned in this month's filing information.
1. iQIYI is deeply engaged in realistic themes, and the public security + suspense repertoire has a solid advantage
The filing news of "Police Honor 2" reported by Jinan iQiyi Film and Television Culture Co., Ltd. has attracted widespread attention from the audience. The return of the original cast, coupled with the continued joining of director Ding Heihe and screenwriter Zhao Dongling, is expected to ensure the popularity of the series and the coherence of the plot. And this report also shows iQIYI's continuous investment and deep cultivation in reality-themed dramas. It can be seen from the broadcast performance of "Mortal Song" this month that reality dramas still have market potential that cannot be ignored, and "Police Honor 2", as a drama series focusing on the daily work of grassroots police, also has a certain theme appeal. However, as a sequel, after the success of the first season, the writers of the show also urgently need to work hard to break the "sequel curse".
Source: CCTV Network Entertainment
"Within Reach" reported by Dongyang iQiyi Film and Television Culture Co., Ltd. is adapted from the novel "Blindness", and the report "As Far as the Eye" shows that it is trying to further consolidate its advantages in the field of suspense dramas. In the face of increasingly fierce competition in the suspense track, the play integrates more profound social issues, such as new city construction, population migration, etc. In addition, in terms of character relationships, such as the relationship between the massage parlor employee played by Luo Jin and the mother who lost her daughter played by Wang Ziwen, as well as the complex relationship between the criminal police played by Yu Nan and them, can also increase the plot tension and the freshness of the audience.
Source: "iQiyi"
2. Youku expands the new solid foundation with both hands, broadens the audience with urban emotions, and increases the young audience with ancient costume fairy
Reported by Shanghai Keton Partner TV Drama Production Co., Ltd., "Flowers are Good" produced by Youku is adapted from Yishu's novel "Flowers Are Always Good, the Moon is Always Round, and People Are Long". tells the story of emotional counselor Wu Naijuan who is exploring her own understanding of love while solving the emotional problems of others. Youku, as the producer, chose "Good Flowers" as one of its 2025 film lists, on the one hand, it shows its emphasis on urban realism dramas, which may be part of Youku's content diversification strategy. On the other hand, it may also be that they have taken a fancy to the market potential and topicality of Yishu's works, trying to further expand the audience. The biggest challenge for Youku in this project may be to integrate the emotional issues of men and women in the original book with the current innovation, so as to better resonate with the audience and succeed in the market.
Source: Youku
"From Goodness" is a costume fantasy drama reported by Shanghai Keton Film and Television Co., Ltd. and produced by Youku, adapted from the novel of the same name by Jinjiang Literature City writer Ding Li, which tells the story of Su Zhuyi, a witch in the Xiuzhen world, who went from evil to good after experiencing rebirth. The reversal of the protagonist of the "evil girl" in the play has a certain freshness, which may bring more young audiences to Youku. The production of "Congshan" also shows Youku's determination to further consolidate its position in the field of Xianxia dramas.
Source: Youku
03
Production company trends
*Due to limited space, this section only displays some noteworthy video companies, popular companies, cutting-edge companies, etc. in this month's filing information, if you need to know more about it, please contact our company.
3. Great Aim filed the sequel "Splendid Fanghua" of "National Beauty", which continues to lay out female themes.
As a sequel to "The Glory of the Country", "Splendid Fanghua", which was reported by Huace Film and Television (Beijing) Co., Ltd., inherits the previous situation and continues to tell the legendary story of He Weifang. This time, Great Aim reported "Splendid Fanghua", which shows its continuous layout in the costume legend drama market and its attention to female themes. From the perspective of IP adaptation, the play is adapted from the novel of the same name by the starting point reader Yi Qianzhong, which provides a certain fan base and story framework for the series, and Huace's own experience in IP adaptation may provide a certain guarantee for the quality of the project. Finally, from the perspective of its corporate strategy, Great Aim Group has been committed to promoting "Hualiu to the sea", and "Splendid Fanghua" is expected to become another masterpiece of its international promotion.
Source: State Administration of Radio, Film and Television
4. Noon Sunshine is involved in the theme of youth campus and tries to diversify content
"Cherry Amber" reported by Noon Sunshine (Beijing) Film and Television Co., Ltd., the play is adapted from the novel of the same name written by Yunzhu, the author of Jinjiang Literature City. As a representative of the industry's good reputation, Noon Sunshine's previous works are mostly based on history, spy warfare, realism and other themes. And "Cherry Amber" is set in the early 90s, and this unique sense of age and profound exploration of youth growth may also be the part that Noon Sunshine is good at. At the same time, the duo CP effect of the leading actors Zhao Jinmai and Zhang Linghe will also accumulate some attention for the series.
Source: "Cherry Amber" official Weibo
02
A list of genre track analyses
【Description】Detaven divides the dramas on the market into first-class categories such as costumes, urban, suspense, era, and youth.
[Display] In order to avoid repetition of content, the genres and episodes presented in this section will select the corresponding genres and episodes that have not been mentioned above and have certain topics. For other types of performance, please feel free to contact us.
In this year's summer file, "Tang Dynasty Legends: Westward Journey" as a sequel has achieved a double harvest of word-of-mouth broadcasts, and this time Beijing Changxin Film and Television Media Co., Ltd. has taken advantage of the victory to pursue and record the third season of the "Tang Dynasty Legends" series. As a rare successful series, "Tales of the Tang Dynasty" has three reasons for its success, in addition to the continuation of the original cast. The first is the novelty of the "Chinese-style trickery". Set in the Tang Dynasty, it integrates rich elements such as gods and demons, illusions, Taoism, anecdotes, exotic legends, rare birds and beasts, etc., and skillfully integrates the artistic characteristics of Tang Dynasty Zhiwei novels, showing the attraction of "Chinese-style trickery" born from traditional Zhiwei novels. The second is the team's intentions and "listening to persuasion". After the first part was broadcast, the screenwriter was able to listen to the audience's opinions and improve the problems in the plot. The third is the long-tail effect of the show, which naturally makes the audience's discussion of the plot and expectations for the next season continue to rise.
Source: iQiyi official WeChat
"Chasing Jade" reported by Jinan iQiyi Film and Television Culture Co., Ltd. is adapted from the romance novel of the same name by the author Tuanzi of Jinjiang Literature City, telling the story of Fan Changyu, the daughter of a butcher, and Xie Zheng, Hou of Wu'an, walking side by side in troubled times. Judging from the setting, according to the original story, the butcher girl eventually became a female general who went into battle to kill the enemy. Although the setting of the butcher girl in the early stage of the heroine has a certain freshness, the various "female general" dramas that will be launched will also bring relatively fierce competition. Judging from the starring matching, it is rumored that the casting Tian Xiwei and Zhang Linghe are relatively recognized by the audience because of their high appearance. From the perspective of the production team, director Zeng Qingjie has directed many popular online dramas, such as "Nine Purples", "False Face", "Nian Nian Ignorance", etc., and screenwriter Zou Yue has participated in the creation of many popular works such as "Splendid Stars" and "Beauty Scheming", or provide a certain guarantee for the project's appearance.
Source: State Administration of Radio, Film and Television
Guo Jingming's personal brand and market appeal are a highlight of the play, although his works are controversial, but also have a high degree of market attention, indicating that the market's acceptance of controversial works is improving. In addition, Ju Jingyi and Tian Jiarui are rumored to be the leading actors, and their fan base is expected to bring a certain audience base to the series.
Source: Tian Jiarui's official WeChat
On the whole, there are a large number of costume dramas with ancient legendary themes, such as "The Ballad of the Imperial Court", "Life and Death Depend on Junzhou Feelings", "Tang Mysterious Files", "Palace Sand Tears", etc., in addition to legendary themes, there are also court themes (such as "Man Tingfang"), martial arts themes (such as "Shuangzhao Xianchenjing") and so on. In terms of volume, the number of costume dramas with 30-40 episodes is relatively large, and the form of medium-length dramas is still the mainstream.
It is worth noting that two ancient romance novels derived from tomato novels, "The Holy Hand" and "When the Snow Deeps", will be adapted into online dramas, which are produced by Shanghai Xushi Culture Media Co., Ltd. and Jiangsu Yuanqi Full Film and Television Culture Co., Ltd. respectively. Both of these works incorporate the popular setting elements of "double strong" or "strong women and weak men". In addition to the costume dramas adapted from the novel, "A Pillow of Chunhua" filed by iQiyi and "Qingjinzhi" by Wuhan Happy Film and Television Culture Media Co., Ltd. are original works, which further enrich the content ecology of costume dramas.
Source: iQiyi
"On the shelves! "Xi Rui" is an urban emotional drama produced by Zhejiang Huace Film and Television Co., Ltd., also known as "It's All Good Times". The play features Zhang Xirui, a 30+ single mother, as the protagonist, and tells the story of her struggle from a housewife to a newcomer in the workplace after encountering a marital accident. This time, the report "On the shelves! Xi Rui", shows the continuous development of Great Aim in the field of urban emotional drama.
Source: "It's All Good Times" official Weibo
"The Sun Like Me", which is filed by Shanghai Xixi Film and Television Culture Media Co., Ltd., is adapted from the novel of the same name by Gu Man, a top romance author. Xixi Pictures has previously successfully adapted Gu Man's novels into TV series, such as "Why Sheng Xiaomo", "A Smile is Alluring" and "You Are My Glory", etc., and this filing shows that it continues to deepen its strategy in the field of romance.
Source: The book cover of "The Sun Is Like Me".
Qingdao Drama has ideas Film and Television Culture Communication Co., Ltd. reported that "Burning Frost is Day" is set in the Republic of China period, integrating love, suspense, conspiracy and other elements, telling the emotional entanglement and fate struggle of the characters in the turbulent era. First of all, the CP setting of the ruthless killer and the "quack" in the play has a certain freshness. Secondly, the play is supervised by Guo Jingming, and the audience pays more attention to its production style and visual aesthetics in the field of period dramas. Finally, the starring team of the project also shows a major trend of "youthfulness" in period dramas and Republic of China dramas in recent years, and young actors such as Wang Yuwen, Tian Jiarui, and Li Wenhan all have a lot of young fans, which may bring more young audiences to the show.
Source: State Administration of Radio, Film and Television
Detaven Data Description
1. The Detawen Drama Prosperity Index calculates the network-wide discussion, netizen interaction, media exposure, online word-of-mouth and other elements of the drama, and is committed to reflecting the most real drama popularity, which is a more advanced drama popularity index in the industry;
2. The list shows the main production company and the main broadcast platform.
4. The data covers Tencent, Youku, Mango TV, Douyin, Kuaishou and other video platforms that have been online for 1 day, and the micro-short dramas with a single episode duration of less than 20 minutes (including micro-short dramas created by Douyin and Kuaishou personal creators) show the top 20 in this week's prosperity.
5. The data source is the analysis and mining of public information, if there are any potential rights and interests claimed, please contact our company in time.
Detaven Technology
Film and television data monitoring|scan of the environment to be broadcast
Competitive Solutions|Advocacy Strategy Consulting
Official Weibo @德ta文Film and Television Observation
Copyright Notice:Detawen Film and Television Observation Media Account is committed to publishing original film and television data interpretation and film and television market observation articles, please indicate the source and author of the article for reprinting, please leave a message at the end of the article when applying for reprinting. The copyright of the algorithm design, layout design and original content of the official account belongs to Detaven Technology, please do not pirate, piracy must be investigated.