Everyone has seen the reality of capital kidnapping love, from true love is eternal, a sky-high diamond ring that will be passed down forever, to wedding photos that retain the beautiful moments of love, to the banquet for guests, BBA team ...... In fact, without these, love is still love.
Text丨Financial Gossip Female Special Author: Yu Bai
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It is another year of National Day holiday, and it is also the peak season for weddings.
According to the observation of the eighth sister, this generation of young people is a little different when they prepare for this year's wedding. They began to be reluctant to be violently harvested by weddings, and young people who had been "kidnapped" by capital for many years began to rebel en masse.
From the banquet of the traditional hotel to the "simple" lawn wedding, from the luxury fleet to the simple travel, from the full house of guests to the private party of the small group of relatives and friends, no wedding photos, no diamond rings, no gift money, no candy, no toast, after the post-00s rectify the atmosphere of the workplace, the minimalist weddings and three-no weddings respected by young people have also begun to rectify the wedding market.
1.
/ 3800 to hold a wedding, the bride "cameo" host,
The wedding dress is rented, and the post-00s wedding focuses on "sanity"/
For Echo, she always wanted to have a minimalist but ceremonial wedding.
As a native of Jiangsu in Shanghai, Echo said that she and her husband are both young people who are struggling in Shanghai, and they bought a house together in Shanghai, and the daily expenses are not small, so the cost of holding a wedding in the traditional way is not low.
It's just that if it's expensive, Echo thinks that her husband can still afford it, mainly because of the experience of being a bridesmaid in the past, getting up in the middle of the night and starting to put on makeup, blocking doors, greeting relatives and other links, making her feel physically and mentally exhausted. "I hope that my wedding will be more meaningful, and in retrospect, I will be able to remember the happy smiling faces of every friend, and we can all get together to witness our romance, instead of getting up at 4 a.m. to put on makeup and being physically and mentally exhausted from morning till night. and unfamiliar faces in the audience. ”
In the end, Echo and her husband decided to hold a small dinner with friends in Shanghai before the National Day, and feasted some friends they knew in Shanghai. The final wedding was scheduled to be a lawn wedding during the National Day holiday, and only the closest relatives and friends such as family, close friends, and Fa Xiao were present.
Echo lamented, "Lawn weddings are becoming more and more popular now, and it may be a few years before you can book a suitable lawn at a lower price." In the end, they spent 3,800 yuan to book the lawn.
In Echo's imagination, he walked towards his husband surrounded by his girlfriends, with flowers blooming behind him, surrounded by the sound of violins and pianos, and friends singing together, playing the wedding scene as a KTV. Due to the small number of people, the banquet can also be prepared as a seafood feast. Every time I talk about this minimalist yet romantic wedding that is coming, Echo feels happy and happy.
Some young people even want to save 3,800 yuan in lawn fees, at least they don't want to "waste" the money for wedding photos.
"5000 wedding photos? Why can't you replace it? Li Kai traveled with his girlfriend on the eve of the wedding, contacted a local street photographer in Chongqing through Douyin, and made an appointment to take a wave of "wedding photos" in Hongya Cave.
Li Kai and his girlfriend both like the photography style posted in each other's accounts, because they are not a professional wedding photography agency, they did not rent dresses, in Li Kai's words, "The style of street photography is also very good-looking, and there is no task, our photos are more life-like, the same cost, it is better to travel with this money, that is, to take photos, but also leave better memories." ”
The wedding still has to be held, "because the family needs to recover the gift money that has been sent out over the years, which is a large expense, and it is roughly estimated that there will be at least more than 100,000 yuan." The money had to be recovered, but the wedding was also a big expense, so we thought we could save as much money as possible to get the wedding done. ”
Li Kai once attended a friend's wedding banquet, and he felt that that the kind of particularly large restaurant was not necessarily real, many dishes looked like a large plate, and each person had a bite and it was gone, and even the fish was only half a piece. The steak also looks like a pre-made dish. Every time I finish a feast, I feel like I haven't eaten at all.
After discussing with his family, Li Kai finally decided that the wedding would still be in the traditional form, but the "limited" expenses should be used on the cutting edge. It was decided to save the main expense for hotel dishes, so that friends and family can eat better, and other expenses can be saved.
For the same cost, Li Kai found a big hotel that looked a little lower in specification, but had a good reputation on the review network. "The problem of Lizi's face, the face may be a little worse, but it is also reasonable, the important thing is that Lizi is there, there are luxurious Boston lobster, saury, and authentic hot dry noodles, everyone can remember that they didn't come in vain after eating this meal. The most important thing is to treat friends from afar. ”
On the eve of the National Day, Li Kai borrowed a BMW 530 and a Land Cruiser through a friend, canceled the link of picking up and sending relatives, and the wedding process was as simple as possible. I didn't hire a professional cameraman, but I asked a friend who works in the media to make a temporary cameo in a photo shoot and took some interesting videos and photos. Wedding dresses are also rented and bought, and returned after use.
Since both of them are engaged in media work, the two made a cameo appearance as the host of the wedding, and the two designed some bridges in advance, and after telling everyone a piece of stand-up comedy, they announced the end of the ceremony and started the banquet. The simple process was applauded.
After the wedding, Li Kai also took his relatives and friends from other places to go around Wuhan, and went out to eat supper at food stalls and sing karaoke at night. Several friends who came to the wedding also said that it was a lot of fun.
"I have participated in so many long weddings, in fact, there are not so many audiences who judge you, everyone is here to follow their part, eat a banquet, and witness the happiness of their friends by the way, as long as life is happy, the content of these ceremonies is not important." While eating at the food stall, Li Kai told his good brother from Beijing about his feelings, and advised his brother to pay attention to open source and reduce expenditure when he got married in the future.
In fact, if stripped of the shell of cultural attributes, the current wedding market is a feast of consumerism, perhaps dazzling in an age of flowers. But after young people are more and more aware of the trap of consumerism, this generation of post-00s will only be more rational.
But how to have a fun wedding on your own and convince your parents at the level, you still need to work hard and communicate. Although the parents can't be resisted, the wedding has taken the traditional form, but some places still have to be "buckled".
2.
/ Wedding photos "the lowest", moissanite can also represent love,
Weddings can be saved /
Zhang Chen, who works in Shanghai, had planned to travel to Japan during the National Day holiday, but before he could start planning his trip, he received five wedding invitations. "The plan can only be ruined, there is a small one in it, two college roommates, both invited themselves to be the best man, such a relationship can not be refused."
Zhang Chen, who graduated for four years, is ushering in the high incidence of the weddings of his friends, "Everyone has reached the age of marriage, although everyone in big cities generally gets married late, but in his hometown, the pressure of society has made young people enter the marriage hall early." ”
But when he thought of the rare long vacation, not only to travel tirelessly to attend the wedding, but also to be the best man to get up early to pick up his relatives and escort his friend's wedding, Zhang Chen felt a little powerless.
In the same way, a wedding is also a big test for the newlyweds. Dawn from Inner Mongolia, who just got married on National Day last year, although they don't like the traditional wedding form very much, but due to the atmosphere of their hometown and the pressure of their elders, they still tried their best to save a Mongolian wedding within the budget.
The hands-on couple started from preparing for the marriage plan, to taking wedding photos, wedding planning, booking a hotel, welcoming relatives, etc., Hainan who was still Shuguang's girlfriend at that time bluntly said that a wedding will consume a lot of physical strength, energy and even mental power, and the intensity is no less than taking on a long-term planning case at work.
In Hainan's view, the more important thing for the couple is their life after marriage, so they are trying their best to save money where their parents can't see, for example, taking wedding photos is more like a routine for them, and through repeated comparisons, Hainan has found a set of packages that only cost 2688 yuan.
But when they arrived at the scene, Hainan found that it was not the same thing, on the bright and beautiful, dazzling hangers, the clothes they chose for the package were not good-looking and unsocial.
Under Hainan's insistence on retreating, the store gave them two sets of good-looking Mongolia robes for free, and the cost of retouching the photos and getting back the negatives, Hainan finally gritted its teeth.
Because they were decorating the wedding room, the two of them were a little tight on money, and they also had plans to give up holding a wedding. But when the parents of both sides took out the dense ledger, they still decided to continue with it very tacitly.
"Besides, in Inner Mongolia, everyone still attaches great importance to the specifications of your wedding, which is related to the face of your parents, so grit your teeth or do your face work as well as possible." Dawn said.
Dawning's object Hainan calculated that it would take more than 6,000 yuan for wedding planning and construction, but in the hotel in their hometown county, if the construction work is handed over to the hotel to perform, the sound is also rented from the hotel, and the cost is only 3,000. So the work of producing design drawings and wedding planning fell to me.
In the end, they only came out of the wedding company with a Chinese host, photographer and makeup artist, and the Mongolian host and emcee were served part-time by the elders of the family.
Even so, in the end, the hotel venue and the banquet cost a total of 50,000.8. Coupled with makeup artists, photography and videography, costumes of the bride and groom, groomsmen and bridesmaids, game red envelopes, car rentals and other links, the total cost is still close to the 100,000 mark.
Even when they finally reviewed it, they found that the wedding company had played some small tricks behind the scenes, and other expenses in the bill were 3,500 yuan. "In the end, when we asked, it was the staff's catering, insurance and other expenses, but the problem was that our catering was provided by us." Every time this matter is mentioned, Hainan is a little angry.
As for the diamond ring, they bought a moissanite, which was equally dazzling at the wedding scene. Hainan believes that instead of spending money on the so-called diamond ring that represents love, it is more reliable to buy gold. After all, later life is more important.
It took more than a month to prepare, and finally sent off relatives and friends, and the Shuguang couple slept for a whole day to ease their spirits. They laughed and said that they "regretted it": if they did it again, they would definitely make the wedding simpler.
This is also a portrayal of many young people today. Everyone has seen the reality of capital kidnapping love, from true love is eternal, a sky-high diamond ring that will be passed down forever, to wedding photos that retain the beautiful moments of love, to the banquet for guests, BBA team ...... In fact, without these, love is still love.
3.
/ The "financial attributes" of the wedding continue,
More and more young people "want to open it" /
In fact, in most Chinese family concepts, marriage is not only a major event for family continuity, but also a financial behavior of mutual assistance and lump sum withdrawal.
Shuguang's family has an account book, which records the money of their family at other people's weddings in the past, and also records the situation of others giving gifts when Shuguang got married, which can be said to be a folk passbook. And such a ledger exists in almost every household.
This kind of simple folk convention can help more families to withdraw a large amount of money at one time during major events such as weddings and funerals.
On the other hand, for traditional families, marriage is a major event in the family, and holding a wedding is a customary rule that has been handed down, especially in economically underdeveloped areas, a grand wedding can be linked to social status. This is particularly important for the elders in the family to continue the traditional culture and system. It is not only necessary to do it, but also to do it beautifully. The wedding party must be driven by luxury cars, the banquet must be held in the best local hotel, and the wedding ceremony and row must be full.
Due to the traditional culture and the elders' pursuit of face, and the collision with the long-term advertising brainwashing of capital, young people's pursuit of romance and a sense of ritual driven by the enthusiasm for wedding ceremonies has led to the popularity of the wedding market and high prices. In this context, the ceremony of marriage has become a ritual that young people who have been kidnapped by traditional ideas must go through. Faced with such a realistic situation, the sickle of capital was cut.
On social media such as Xiaohongshu, wedding photos have increased their prices, wedding company fees have risen, excellent wedding photographers, makeup artists have increased their prices, and hotel reservations have started in half a year, and weddings have evolved into a good business that is sure to make money without losing money. Especially in the face of a golden holiday like the National Day, every year is a concentrated gathering of golden partners for weddings.
There was a hot topic on the Internet before, how profitable is it to hold a wedding for young people?
Liu Yang, who got married the year before last, was stabbed by the wedding culture of the big city, Liu Yang said frankly that an ordinary makeup artist, with a half-day bridal makeup, costs 2,000 yuan. The five-star hotel wedding banquet I found cost thousands of yuan per capita, and I usually eat here, and I can eat very well if it is only 400 per capita.
Now Liu Yang has opened a wedding studio in Beijing, Liu Yang said frankly: "At the beginning, I opened a studio because I got married and saw the huge profits of the wedding, and I myself was also a photographer, so I directly opened a wedding studio." But in the past two years, young people have become more and more reluctant to be kidnapped by this kind of consumerism, and I am now more about helping everyone plan creative weddings, which can be fun and meaningful, and at the same time, the cost of the wedding can be minimized, so as to have more customers. Business can last for a long time. ”
Of course, Liu Yang's "epiphany" is not really unwilling to "make huge profits", but forced by reality.
According to the data of "New Insights into the Marriage Industry in 2023" released by Meituan, the people preparing for marriage on the platform are mainly concentrated in the 24-28 years old, and the post-95s and post-00s are becoming the "new main force" for marriage.
According to the "2024 Marriage Industry Consumption Dynamics Report" released by the China Wedding Expo, the average total wedding related cost in China's first-tier cities in 2023 will be 20-300,000 yuan. In terms of wedding investment, more pursuit of cost performance, cost control is more rational, the total cost generally decreases by 10-15%, the scale of the wedding pays more attention to the exquisite design of quality and details, and the pursuit of personalization is becoming more and more abundant.
No matter how the economic environment changes, the elderly of both sides can still work together to hold a luxurious wedding for the newlyweds. It's just that young people, especially the post-00s, pay more attention to personalized self-expression, and they don't want to be like the wedding of the "elders". In addition, the cumbersome process also makes young people shy away from traditional weddings. From venue selection, wedding photography to wedding preparation, each step takes a lot of time and effort. For young people with busy schedules, this is undoubtedly all a burden.
On social media, young people who attended the wedding and went with their share of the money also said, "The wedding is simple, just let me have a good meal", and no matter how luxurious the wedding is, for others, they really forget it when they walk out of the hotel.
It seems that in the future, if you want to PUA young people in the name of love, the diamond will fail, and the wedding will be easier and easier.