Standing at the new starting point of the 5th anniversary of the establishment of the Xingtu brand, the high-end brand EXEED Xingtu (hereinafter referred to as "Xingtu"), a subsidiary of Chery, one of the "Fortune 500 companies", has shown strong growth potential. According to the latest data, Xingtu sold 15,717 units in September 2024, setting a record of selling more than 10,000 units for four consecutive months, and the cumulative sales from January to September were 95,946 units, a year-on-year increase of 18.1%.
Among them, Chery Group's first "four-engine four-wheel drive super-hybrid SUV" Xingtu Yaoguang C-DM electric four-wheel drive, which was launched on September 26, is known as the "Xingtu High-end New Energy Three Musketeers" together with the "Super Energy Aesthetic Coupe" Star Era ES 2025 and the "Super Smart SUV" Star Era ET Range Extender Max Edition, which is expected to inject new potential energy into the brand's annual sales target.
High-end and then advanced, creating a star era. At present, the Xingtu brand has formed two major sequences of Xingtu and Xingera, and a family-oriented product matrix with a multi-track layout of pure electric, hybrid and extended range. Relying on Chery Group's world-class strategic resources, Xingtu will continue to follow the route of high-end technology, high-end brand, high-end service, high-end crowd and overseas high-end, deeply cultivate technical products, channel services and overseas markets, and move towards the goal of becoming a global high-end new energy luxury brand.
Multi-dimensional breakthroughs lead to a leap in value and create a road to brand growth
This year, Chery entered the list of "Fortune 500" for the first time, and after 27 years of hard work and wonderful, it has ushered in the best golden age. As the "spire" of Chery Group's brand pyramid, 2024 marks the 5th anniversary of the Xingtu brand, which is the best era for Chery and a new historical starting point for Xingtu, ushering in breakthrough and high-quality development in the wave of the rise of "Technology Chery".
In 2024, as the auto market is under extreme pressure and the price war continues to escalate, Xingtu will always adhere to the high-quality development strategy of "value jump, brand upward", take the two major technology platforms of "M3X native hybrid + E0X high-performance pure electric" as the cornerstone, continue to deepen in the fields of efficiency, golden range extension technology, safety and intelligent driving, continuously improve the technology research and development reserve capacity, overcome the "stuck neck" technical barriers, dig deep into the moat, "do not roll up the price of the technology, do not force the sales force to force technological innovation", and build the core competitiveness of the high-end advanced brand. Become an independent high-end brand with the fastest speed and most significant effect of new energy transformation.
In a recent report released by J.D. Power, the world's leading consumer insight and market research organization, Xingtu achieved the third place in the J.D. Power TXI Brand Innovation Index by virtue of its strong innovation strength, and also won the first place in the independent high-end of the 2024 China Automotive Charm Index (APEAL), demonstrating the high satisfaction and deep emotional connection of users with Xingtu brand products.
In the new energy track, since August, Xingtu has launched three new blockbuster models: the "Super Smart SUV" Star Era ET Extended Range Max Edition, the "Super Smart Aesthetic Coupe" Star Era ES2025 model, and the "Four-Engine and Four-wheel Drive Super Hybrid SUV" Xingtu Yaoguang C-DM Electric 4WD. On the fuel vehicle track, the 2025 Lingyun, the newly upgraded "mid-level SUV performance benchmark", and the 2025 Lanyue, the "big seven-seat flagship SUV", have seen a "test drive fever" after their launch.
While sales continue to rise, Xingtu's user portraits continue to improve. At present, Xingtu has attracted more than 300,000 high-quality users, of which more than 70% are post-90s, the average age of car owners is 31 years old, more than 50% are users in first- and second-tier cities, 76% are as high as 76%, the conversion rate of joint venture customers is 60%, and high-quality groups such as teachers, doctors, and civil servants account for 38%. Behind this series of data is the result of the new relationship between Xingtu and users, the embodiment of the brand's commitment to creating high-quality products that users really love and warmly welcomed by the market, and also confirms the strong premium ability and high-value quality of the Xingtu brand.
As at the launch conference of Yaoguang C-DM electric four-wheel drive a few days ago, Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of Xingtu Marketing Center, said: "In the context of the change of consumption concepts, more and more users are pursuing higher standards and higher quality products and services, and it has become a general trend of the times for 'high substitution' to replace 'flat replacement'. "Xingtu Auto has always been committed to becoming a benchmark for the world's intelligent new energy luxury brand, not only pursuing the ultimate and leading technology, but also regarding user experience as the core driving force, which is the source of the outbreak of "Xingtu Speed".
Synergy between oil and electricity to create high-value products Xingtu New Energy has made remarkable achievements in its transformation
In 2024, China's auto market will be under unprecedented pressure, with price wars raging and the Matthew effect intensifying. In the face of the new automobile era, relying on Chery's "Yaoguang 2025" scientific and technological innovation system, the Xingtu brand actively explores new categories, adheres to the flexible product development strategy of "gasoline and electricity synergy", and has a forward-looking layout of pure electric, hybrid, and extended range in multiple tracks, forming a first-mover advantage of "mass production generation, development generation, and pre-research generation", and a new car is launched every two months, creating a diversified and high-quality value experience for consumers, and achieving remarkable results in new energy transformation.
In the context of the change of consumption concepts, more and more users are pursuing higher standards and higher quality products and services, and Yaoguang C-DM electric four-wheel drive "high substitution" instead of "flat substitution" came into being. "Four-engine four-wheel drive super-hybrid SUV" Xingtu Yaoguang C-DM electric four-wheel drive has been launched on September 26, with an official guide price of 199,900-219,900 yuan, with a new energy modeling, the first snow leopard four-wheel drive system, upgraded Flying Fish chassis 2.0, equipped with L2.9 high-end intelligent driving, blowing the value of high-end hybrid models, in addition, the official guide price range of the two-wheel drive version is 159,900-188,900 yuan. Since the pre-sale of the new car began at the Chengdu Auto Show on August 30, it has received 7,832 orders in 28 days, and is expected to become one of the popular models in 2025.
On the day of the launch, the Yaoguang C-DM electric four-wheel drive PK Lamborghini Huracan and Porsche Cayenne at the Ningbo International Circuit, witnessed by the whole network, 000 acceleration and million-level luxury cars are on par, refreshing the new ceiling of urban SUVs. In the off-road challenge, Yaoguang C-DM electric four-wheel drive faces 6 harsh challenges such as steel helmets, rollers, H-shaped ditches, crescent-shaped side slopes, etc., with the blessing of "Snow Leopard 4WD" and "Flying Fish Chassis 2.0" and other technologies, Yaoguang C-DM electric 4WD flashes and moves freely in off-road projects, breaking the user's perception that off-road is only a hard-core SUV, and satisfying the track dream, off-road dream and dream of bringing comfort to the whole family of the new urban middle class, which can be called a "three-in-one" perfect car.
As a high-end new energy sequence under Xingtu, on September 14, Xingtu Xingyuan officially launched the upgrade push of EXEED OS 1.3.0 version software. For the two models of "Super Smart Aesthetic Coupe" Epoch ES and "Super Smart SUV" Epoch ET, the new version has made a number of key upgrades in NEP's intelligent driving assistance products, including parking ability, driving ability and intelligent cockpit, which effectively improves the user's intelligent driving experience.
At the same time, on September 26, the Epoch ES and Epoch ET cars competed in the 2024 International Ecological Rally Cup (China Station), showing their strong strength as participating vehicles, allowing more circles and users to see the infinite possibilities of domestic high-end new energy models.
While the transformation of the new energy track is accelerating, Xingtu's fuel vehicle sequence is also blooming. Following the launch of the 2025 Lingyun in July, the 2025 Xingtu Lanyue and Yaoguang Elite Editions were launched in August, with upgrades from appearance to interior, from detail experience to handling performance, and the car purchase subsidy was increased.
The sales of the 2025 Lingyun, the "performance benchmark of mid-level SUVs", have continued to rise since its relaunch in July, bringing a new experience of "luxury driving" with 23 functional technologies in 4 major fields. Based on the diversified needs of users for high-quality outdoor off-road scenes, the 2025 Lingyun incarnates a brave and good warrior, and has successively conquered the Chongqing Forest Park off-road race and the Ningbo off-road holy land - the Longji Trail, bravely breaking through the Longji Nine Consecutive Bends and pulling out the 45° Changban Slope, showing the extraordinary off-road passing performance of the urban SUV between the mountains and rocks and the dense forest, and perfectly interpreting the hard-core quality of an "intermediate SUV performance benchmark".
The 2025 Xingtu Lanyue, a new seven-seat flagship SUV launched in early August, has a new level of safety and luxury, meeting the diversified car needs of users of "IKEA, IKEA and Yiyuan", and becoming the exclusive certified car of Zhang Zhilei, the world's heavyweight world transitional boxing champion of WBO, with excellent product strength. Since its launch, the sales volume of the top model of the 2025 Xingtu Lanyue has accounted for nearly 50%, and the average price has exceeded 220,000 yuan. The recent combination of new car purchase benefits has reached a new height, with a unified standard subsidy of 30,000 yuan for additional purchase or replacement of any brand, and a comprehensive subsidy of up to 50,000 yuan for the national subsidy for trade-in.
· to the future, fully towards the global new energy luxury brand camp
As the "spire" of Chery Group's brand pyramid, since its establishment five years ago, the Xingtu brand has always been user-oriented, and has been comprehensively advancing along the route of high-end technology, high-end brand, high-end crowd, high-end service and overseas high-end, and is committed to bringing ultra-comfortable and beautiful travel experience to users around the world.
The best way to meet the future is to create it. Backed by Chery Group, one of the world's top 500 companies, the Xingtu brand will continue to deepen the high-end development direction of brand upward, market outlook, product and technology future, and industry convergence of the whole value chain, consistently enrich new energy products, and circle more high-end users around the world with the trend of high-end explosive products, take the growth rate much higher than the industry as the annual goal, and accelerate towards the first camp of global new energy luxury brands.
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