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Text: Little Fish
Editor|Little Fish
——【· Preface ·】——》
Apple recorded a staggering 610.6 billion in revenue in the first half of the year, a figure that is enough to make all technology companies feel awe. However, compared with Huawei's financial report, behind all this glamour, the gap immediately appeared.
What is it that makes the performance of the two giants so stark? Does Apple's success mean Huawei's future is in jeopardy?
In this competitive technology market, is it possible for Huawei to turn the tide and regain its glory? What are the hidden business strategies and market trends behind this?
Jobs' Legacy: Apple's Golden Age
In 2007, when Steve Jobs stood on stage and held up the first-generation iPhone, no one could have predicted how the device would revolutionize humanity's relationship with technology. The man in his iconic black turtleneck used his unique charm and vision to usher in a new era of smartphones.
iPhone is not just a mobile phone, it is an ecosystem, a way of life, and a disruptive revolution. Over the next few years, Apple was a sophisticated machine, constantly innovating. From the iPhone 3G to the iPhone 4, each generation brings amazing innovations.
Full touch screens, the App Store, and Siri voice assistants, all of which seem commonplace now, were epoch-making inventions at the time. Jobs' Apple is like a never-ending innovation factory, constantly bringing surprises to the world. However, fate is unpredictable.
In 2011, the news of Steve Jobs' death shocked the world. Known as the "Leonardo da Vinci of technology", this legend left his legacy and dreams to the empire he single-handedly created. But without this soulmate, can Apple continue to maintain its innovative spirit?
From obscurity to tech giants
While Apple is enjoying its moment of glory, on the other side of the world, a little-known Chinese company is quietly rising. In 1987, Ren Zhengfei registered Huawei in Shenzhen for 20,000 yuan.
At first, Huawei was just a small distributor of communications equipment, but Ren Zhengfei's vision went far beyond this small starting point. Huawei's development path is full of hardships and challenges. In the 90s of the 20th century, when other companies were still competing to represent foreign brands, Huawei chose a difficult path of independent research and development.
In 1993, Huawei launched its first self-developed program-controlled switch, marking Huawei's transformation from a simple trading company to an enterprise capable of technological innovation. With the passage of time, Huawei has gradually gained a firm foothold in the communication equipment market. But Ren Zhengfei's ambitions don't stop there.
In 2010, when the smartphone market had been carved up by giants such as Apple and Samsung, Huawei decided to enter this highly competitive field. This decision seemed so bold and even a little reckless at the time. However, it is this spirit of daring to be the first that has laid the groundwork for Huawei's future success.
The contest of innovation: one mountain cannot tolerate two tigers
Over time, the trajectories of Apple and Huawei began to diverge. After the death of Steve Jobs, Apple seems to have lost that amazing ability to innovate.
Every year, the new product launch is becoming more and more bland, and the new products are becoming more and more like fried cold rice. The sense of surprise that was once expected is gone, replaced by a sense of stability that follows the rules. Huawei, on the other hand, has shown amazing innovation vitality during this period.
In 2018, Huawei released its first 5G commercial chip, the Balong 5000, which not only marks Huawei's leading position in 5G technology, but also heralds the arrival of a new era.
Immediately afterward, Huawei launched a series of refreshing products, from folding screen phones to AI chips, each step of which demonstrates Huawei's ambition in technological innovation. This stark contrast has sparked a lot of discussion in the industry.
Apple, once the benchmark for innovation, seems to be losing its aura. Huawei, a rookie from China, is proving its ability to lead the next wave of technological revolution. This battle of innovation has become one of the most eye-catching topics in the global technology community.
Huawei's path to independent innovation
In 2019, a sudden storm disrupted Huawei's development rhythm. The United States government restricts United States companies from supplying technology and products to Huawei, citing national security concerns. This decision had a huge impact on Huawei, and for a while, Huawei's future seemed to be clouded.
However, crises are often also turning points. In the face of this major challenge, Huawei has demonstrated remarkable resilience and innovation. The company quickly adjusted its strategy and invested more resources in the independent research and development of core technologies. Huawei understands that only by mastering core technologies can it remain invincible in international competition.
In the years that followed, Huawei made breakthroughs in a number of areas. From the Kirin series chips to the HarmonyOS operating system, to a series of innovative hardware designs, Huawei has proved its strength with practical actions. Especially in the field of 5G technology, Huawei has demonstrated its global leadership and become one of the main promoters of this key technology.
This ability to achieve breakthroughs in the face of adversity has not only strengthened Huawei's technical strength, but also won the recognition and support of consumers around the world. Huawei's experience has become a model for Chinese companies to catch up in the wave of globalization.
Implications for revenue comparisons
The financial report data for the first half of 2024 provides a clear reference for this contest between tech giants. Apple achieved revenue of 610.6 billion yuan, while Huawei's reached 417.5 billion yuan, a year-on-year increase of 34.3%. Behind this set of data, there is a profound enlightenment.
Apple's revenue figures, while still leading, have slowed significantly. This reflects Apple's challenges in product innovation and market expansion. Former "fruit fans" no longer seem to be eager for each new generation, and the market is beginning to doubt Apple's ability to innovate.
In contrast, Huawei's growth momentum is impressive. The 34.3% growth rate not only reflects Huawei's strong market performance, but also reflects the company's adaptability and innovation potential in the face of challenges. Huawei's deployment in emerging fields such as 5G, cloud computing, and artificial intelligence is bringing new growth points to the company.
What's more noteworthy is Huawei's investment in R&D. In 2024, Huawei's R&D investment will reach 164.7 billion yuan, a figure far more than many domestic and foreign technology giants. Such a large investment in R&D demonstrates Huawei's dedication to technological innovation and lays a solid foundation for the company's future development.
The comparison of this set of data is not only a simple comparison of the performance of the two companies, but also a contest between two different development strategies and innovative ideas. Apple is struggling to maintain its position as an industry leader, and Huawei is proving that innovation is always at the heart of its business.
——[· Conclusion ·] ——"
In this cross-ocean battle of science and technology, we see two different development trajectories.
Apple, once the benchmark for innovation, is trying to find new growth points; And Huawei, the rising star, is closing the gap with the giants at an astonishing rate.
The outcome of this contest is far from yet known, but it has already taught us a profound lesson: in the ever-changing world of technology, we must continue to innovate in order to remain competitive.
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