Get to know a city, starting with a museum. Chengdu Museum's 20,000 tickets per day are sold out about 5 days in advance; Du Fu Thatched Cottage Museum received a total of 191,500 visitors, and visitors rushed to join the "chanting a poem in the Thatched Cottage" poem memorization challenge; Chengdu Jinsha Site Museum received a total of 100,000 visitors, a year-on-year increase of more than 25%, and the sales revenue of cultural and creative products exceeded 1.7 million yuan...... During the National Day holiday in 2024, the "museum fever" will continue again, and behind the "museum fever" is the deep integration and two-way rush between the public and traditional culture.
This holiday season, come and see what these museums in Qingyang are doing right.
The supply of exhibitions is abundant
During this year's National Day, the three major special exhibitions of Chengdu Museum were opened to the public at the same time, presenting a luxurious cultural feast.
Located in the special exhibition hall on the first floor of the Chengdu Museum, the "Intertwined Eyes - Special Exhibition of the Chinese Court Scholars of the French Academy of Fine Arts" has been visited by an endless stream of citizens and audiences, and the exhibition has also become the leading "popular king" of Chengdu Expo during the National Day.
The exhibition showcases the observation, insight and deep thinking of Chinese and French masters on man and nature, the times and the spirit, and allows the audience to see the glittering light of mutual learning and exchange between China and France through art. The exhibition brings together 83 paintings and sculptures by Wu Guanzhong, Chu Teh-chun, Wu Weishan, Jean · Caldo, Jean · Angola and other 9 members of the French Academy of Arts, and corresponding academicians, showing the long history of mutual immersion and mutual learning and exchange between Chinese and French art since the 20th century.
This year, Chengdu Museum has innovatively launched a series of special exhibitions of "Sichuan Modern Cultural Celebrities", which tells the stories of famous artists and depicts the portraits of celebrities with people as the axis. Located in the special exhibition hall on the third floor of the Chengdu Museum, "The Great Instrument is Immeasurable: Xie Wuliang's Scholars and Students" is the opening work of the exhibition series. The exhibition takes the opportunity to commemorate the 140th anniversary of the birth of Xie Wuliang, a famous scholar, poet and calligrapher in modern Sichuan, and comprehensively displays Xie Wuliang's outstanding achievements in academics, poetry, calligraphy and other fields.
Located in the atrium on the fourth floor of the Chengdu Museum, the exhibition selects more than 60 representative and original works of contemporary Chinese calligraphers. Through this exhibition, the audience can better feel the charm of excellent traditional Chinese culture.
"The Chengdu Museum has never let me down, and every time I come there are surprises." An out-of-town tourist said that this exhibition is more abundant, and you can see three special exhibitions at a time, which is worth the trip.
The reporter learned from the major museums that in addition to Du Fu's Thatched Cottage Museum's "Huitong Literature and History - Miao Yue Academic Literature Exhibition", Sichuan Museum's Shu Dao Theme Exhibition, Chengdu Museum's "Great Instruments and Immeasurable - Xie Wuliang's Scholars and Students" and other exhibitions ended during November, "Eyes Intertwined - French Academy of Arts Chinese Court Art Special Exhibition" and "Calligraphy Exhibition of Famous National Calligraphers Xie Wuliang Poetry and Calligraphy" and other fine exhibitions will continue until the end of the year.
Immersion brings new experiences
"I am a familiar with the past, foresee the future of the ancient Shu ancestors, today I will lead you into the mysterious ancient Shu kingdom ......" in the night of the National Day holiday "night visit" Chengdu Jinsha Site Museum, you can see such a scene, this is the museum launched a large-scale cross-border cultural tourism activity "Night Tour Jinsha · through the ancient Shu - museum scene guided performance".
As the first museum scene-based guided performance show in Sichuan, the event integrates multiple forms such as scene interpretation, in-depth explanation, theatrical performance, and light and shadow atmosphere. Visitors can not only listen to the excerpt "Birds and Fish" from the musical "Birds and Fish" of "Jinsha", but also see the dance of modern dancers with the body as the language, and also listen to the "first person to explain Jinsha" Hu Xiaorong teacher full of affection, talking about the process of the sun god bird from the unearthed to the "flying sky".
Immersive, situational cultural experiences often bring the audience a sense of immersion, and also make the history and culture contained in it more vivid in people's eyes. Tourists and wonderful scattered performances unexpectedly encounter each other, which has become an "unexpected joy" for visiting the museum, and also provides an opportunity for an in-depth understanding of Chengdu's urban culture.
Xiaohongshu netizens commented, "I like the design at the end of "Between Flowers" the most, 'This beautiful city, this fragrant city, this ancient hibiscus flowers'...... It's really a unique romance that belongs to Chengdu and Jinsha."
The ancient and modern, cultural background and charm of a city are vividly interpreted in the museum.
Everywhere you look at museums, there are more and more immersive experiences. In the Sichuan Museum, you can experience the immersive exhibition "Return to Sanxingdui - Fantasy Journey VR of the Ancient Shu Kingdom", which brings an unprecedented exploration of the ancient Shu civilization to the public; When I went to the Du Fu Thatched Cottage Museum, I saw "Du Fu" and "Li Bai" appearing at the immersive poetry meeting, singing poems and interacting with the majority of tourists, rendering the poetry of Du Fu's Thatched Cottage more and more intense......
At present, more and more cultural and museum venues are creating new formats, new models and new consumption to form a differentiated, high-quality and diversified new experience of cultural tourism consumption, so as to meet the new needs of immersive cultural tourism consumption in the whole domain, all time and all ages integrating host and guest.
A strong sense of participation and experience
"There are tens of thousands of mansions in Ande, and the poor people in the world are happy!" "Who has not died since ancient times? Keep Dan in mind. "Don't wait, the young man's head is white, empty and sad." …… During the National Day holiday, when you go to the east gate of Chengdu Du Fu Thatched Cottage Museum on the bank of Huanhua River, you will hear these classic poems, and take a closer look, here is the poem memorization challenge activity held by Du Fu Thatched Cottage Museum.
The reporter learned that the participants selected one of the 11 patriotic poems designated from "Song of the Thatched House Broken by the Autumn Wind", "Fortune Operator· Yongmei", "Man Jianghong", "Motherland, My Dear Motherland" and other designated 11 patriotic poems, and the successful one can get a special free ticket for Chengdu Key Museum Ticket National Day. During the National Day, Du Fu Thatched Cottage Museum gave away 700 free tickets, inviting citizens and tourists to express their blessings to the motherland with poetry.
In the Sichuan Museum, adjacent to the Du Fu Thatched Cottage Museum, at the door of the special exhibition "Xiongguan Ancient Road, Longitude and Latitude China - Heaven, Earth, Man and Chinese Spirit on the Dashu Road", the audience can often be heard exclaiming, "Oh, the danger is high!" The difficulty of Shu Road is difficult to go to the blue sky! "Chanting." Reciting "Shu Road Difficulty" to win tickets to the scenic spot" is being carried out simultaneously, people in the exhibition that brings together nearly 400 pieces (sets) of precious Shu Road theme cultural relics, in addition to reciting the full text, you can get free tickets to the Jianmen Pass Scenic Area.
"Applying what I have learned, I won two free tickets today with my own accumulation." A tourist from Jiangxi said happily, "Although I didn't have the opportunity to go to Jianmen Pass this time, this ticket is still commemorative." ”
Of course, the museum's interaction goes far beyond that. During the holidays, major museums also prepare a variety of social and educational activities for children and parents to participate in the hands-on experience.
A variety of social and educational activities, interactions, and immersive, situational cultural experiences have made the museum "live", and the audience is no longer visiting the museum, but colliding and exchanging with culture.
Source: Major museums