There was no sweet potato in the sweet potato powder, and "Sister Northeast Yu" was fined 1.65 million yuan for false publicity

2024-10-12 17:32:00

Recently, the reporter of the main station learned from the Benxi County Market Supervision and Administration Bureau that the investigation into the problems related to the live broadcast of Benxi Yujie Media Co., Ltd. (hereinafter referred to as "Yujie Media") reflected on the Internet has reached an investigation conclusion and punished in accordance with the law.

There was no sweet potato in the sweet potato powder, and "Sister Northeast Yu" was fined 1.65 million yuan for false publicity

Investigate the situation

Yujie Media and Chaoyang County Liuhe Vermicelli Manufacturing Co., Ltd. (hereinafter referred to as "Liuhe Company") signed the "Live Broadcast Promotion Service Agreement" to promote sweet potato vermicelli for Liuhe Company. After inspection, the samples of sweet potato vermicelli promoted by its live broadcast were not detected as sweet potato-derived components, cassava-derived components were detected, and other inspection items met the requirements of food safety standards.

After investigation, Sister Yu's media claimed in the live broadcast that sweet potato vermicelli "has no mess except for sweet potato starch, drinking water, and edible alum" and "quality Sister Yu will control you", etc., which is inconsistent with the facts and belongs to false or misleading commercial propaganda.

Handling of comments

In accordance with the "People's Republic of China Administrative Punishment Law", "People's Republic of China Anti-Unfair Competition Law" and other relevant provisions, it is planned to decide to impose an administrative penalty of confiscation of illegal gains and a fine of a total of 1.65 million yuan on Yujie Media.

Order Sister Yujie Media to suspend its operations for rectification within a time limit and bear relevant legal responsibilities.

Because the sweet potato vermicelli production enterprise is in another city, in accordance with the principle of territorial jurisdiction, the relevant clues will be transferred to the relevant local departments for verification and processing.

In 2025

China Women's Daily, China Women's Movement

Source/CCTV News (ID: cctvnewscenter) Editor-in-charge/Chen Xiaobing, Tianyuan Huang Die's review/Yifan producer/Zhifei

There was no sweet potato in the sweet potato powder, and "Sister Northeast Yu" was fined 1.65 million yuan for false publicity

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