In today's automotive market, compared with the machine rim, the car rim is the "hardest hit area" for consumers to fall into the dilemma of choice. The variety of configurations is dizzying, and consumers feel as if they are in a maze. The different configurations of the engine, the variety of body colors, the variety of wheel sizes, the differences in seat materials, and the complex intelligent technology are all seemingly rich configuration options, but in fact they make consumers dizzy. Especially at the moment when the competition of new energy vehicles is extremely fierce, the complexity of the model configuration has exacerbated the difficulty of consumers' choice.
However, the appearance of ZEEKR 7X is like a breath of fresh air. Launched on September 20, it is quite sensible to launch a very distinctive and sincere model in such a highly competitive market environment. ZEEKR 7X adopts the strategy of "standard configuration is full configuration", which provides consumers with a clear and concise choice of car purchase, effectively curing consumers' choice anxiety.
ZEEKR 7X is well aware of the pain points of consumers, and always adheres to the concept of "just pet" when facing today's consumers with many requirements. Different from many models on the market with different levels of configuration, the ZEEKR 7X has a full range of top-of-the-line configurations, from the power system to intelligent technology, to safety configuration and luxury experience. More than 100 high-spec configurations cover the whole range of models, truly realizing the "high standard configuration".
In order to simplify the car buying process and make it more routine-free, ZEEKR 7X boils down the selection puzzle to two core problems. Consumers only need to consider two points when buying a car: one is whether they need a large battery. The ZEEKR 7X offers a 75kWh second-generation Golden Brick battery with a range of up to 605km; There is also a 100kWh Kirin battery, which can reach a maximum range of 780km, with a range difference of 175km, consumers only need to choose according to the frequency of their long-distance running. In fact, many families only run a handful of long distances in a year, and even if they have long-distance needs, the 800v ultra-fast charging that comes standard with the ZEEKR 7X can also solve the battery life concerns. Of course, if the requirements for battery life are very high, the price difference of 20,000 yuan is not unacceptable.
Although the ZEEKR 7X comes standard with the features that most users need, it also offers flexible options due to people's different habits, preferences, and car needs. It will not force some differentiated requirements to be bound, but will be fully open and allow users to choose freely. If the second-row scene needs more, you can choose the rear electric modular sofa or the rear technology interactive suit; Those who like cool technology can choose technology lights, which can be simple and simple by people, and can be selected on demand, allowing users to personalize the vehicle according to their own car needs and avoid paying for unnecessary functions.
ZEEKR 7X does not try to satisfy everyone's preferences, but integrates the most mainstream, practical and most popular configurations into each model, so that consumers can have a high-standard car experience no matter which version they choose. How many consumers can such a ZEEKR 7X capture the hearts of consumers?