The vice president of ZEEKR ate hot pot in the car, which sparked heated discussions: Who will eat hot pot in the car if they have nothing to do?
In this era of individuality and innovation, the car is no longer just a means of transportation, but also a part of the lifestyle. Recently, the vice president of ZEEKR posted a video of himself eating hot pot in the car on social media, which sparked heated discussions and ridicule among netizens.
The vice president showed off eating hot pot in the car, which unexpectedly became a hot spot
Here's the thing, in a customer feedback campaign, the vice president of ZEEKR decided to listen to consumers in a very creative way - eating hot pot in his own electric car. In the video, he enjoys a hot pot while actively interacting with customers and listening to their experiences and suggestions on how to use the vehicle.
Although the original intention was good, this wave of operations made many netizens feel crying and laughing: "Who will eat hot pot in the car if they have nothing to do?" "It's definitely a 'high-end' way to eat!" All kinds of ridicule kept coming, and it instantly detonated social networks.
What is hot pot eaten for?
So, what exactly does the vice president want to convey when he eats hot pot in the car? In fact, this move of ZEEKR is not only to attract attention, but also an attempt to shorten the distance with consumers. In this light-hearted and humorous way, customers can speak freely in a pleasant atmosphere and express their opinions about the car. This form of interaction can really make people feel the human touch of the brand.
Of course, considering the heat and aroma of hot pot, it is indeed a little special to sit in a closed car and enjoy hot pot. But the team at ZEEKR may have taken a fancy to this freshness, hoping to make consumers remember their brand through a unique form.
Netizen reaction: I can't help but ridicule
Despite the good intentions, the reaction of netizens was hilarious. Some netizens directly said: "I just want to know, won't the smell in the car be difficult to get rid of?" Someone else joked: "Is the vice president going to use the car as a small restaurant?" There are even some creative jokes that have become popular: "Extreme Krypton car, hot pot with you, eat and drink at the same time!" ”
This humorous interaction, while increasing brand exposure, also exposed some problems. Netizens seem to be more concerned about the feasibility of eating hot pot in the car than the product itself. This shows that when promoting a brand, while the method is important, the essence of the content is fundamental.
How can you improve the customer experience?
In the face of such controversies and discussions, the ZEEKR team may need to revisit how to connect with customers. Perhaps, they can organize more pragmatic activities, such as test drive experiences, user seminars, etc., so that customers can really feel the performance and quality of the car, and at the same time, they can also hear their real feedback.
In addition, when communicating with consumers, enterprises can also create more scenario-based experiences through a combination of online and offline methods. For example, holding a family day event and inviting old customers to bring their families to the auto show site for a comprehensive experience can not only enhance the brand image, but also truly understand the needs of customers.
Innovation meets tradition
In any case, the incident of the vice president of ZEEKR eating hot pot provides us with an opportunity to think: in this era of rapid information communication, how to attract attention and win the market is a process of continuous exploration.
Communicating with customers in innovative ways can certainly bring freshness, but companies can't ignore traditional communication channels and methods. For example, the introduction of specific product performance, the quality of after-sales service, the protection of consumer rights and interests, etc., are the key elements that are truly related to brand image and customer satisfaction.
Bottom line: Regain brand value
Finally, although this attempt of ZEEKR has brought us a lot of laughs, it also reminds all companies not to lose the core value of the brand while pursuing creativity. What really impresses consumers is often the quality and details of the product itself, as well as the efforts made by the company to improve the customer experience.
There is still a long way to go, and we look forward to ZEEKR being able to maintain the brand's innovation vitality while paying attention to consumer needs and bringing us more surprises! At the same time, don't forget, hot pot is still suitable for eating at home, and eating hot pot in the car is not everyone's daily life!