According to Frost &Sullivan's forecast, China's hair transplant medical market will grow to 75.6 billion yuan in 2030, while the hair medical service market, including hair transplantation and hair maintenance, is expected to reach 138.1 billion yuan by 2030, with a compound annual growth rate of 22.3%. However, third-party research institutions may not have expected that from the original point of view, "beauty seekers" who do not have hair loss problems are also pouring into the hair transplant market.
According to Ali Health's "2023 Minoxidil National Livelihood and Development White Paper", women account for a higher proportion and faster growth rate of people using minoxidil (hair growth) products, becoming the main consumer group.
With the continuous improvement of women's self-awareness and self-worth, their consumption concepts and needs are also quietly changing. Self-pleasing consumption and self-improvement consumption are becoming the new favorites of women. In the hair transplant market, women are also occupying half of the country, and the main purpose of male hair transplantation is "to treat (cover) baldness (ugly)", the main appeal of women's hair transplantation is to "become beautiful".
"I have a slightly higher hairline, and the goat's horns are a little 'bald'. Having bangs can cover the hairline, so I have kept it for many years, and I myself often joke that I put down my bangs and am a little beauty, but when the wind blows, it flies. Xiaohongshu blogger "Wool Roll" shared her hair transplant experience in the joint live broadcast of Chinanews and Yonghe Medical, and her starting point and program choice of hair transplantation revolve around becoming beautiful: "I value the natural sense of harmony of the final implant effect, and I want to wrap my head and face to show my face." Therefore, I chose to make a petal-shaped hairline, and designed the effect of wrapping the face on both the side and the front. I'm still very satisfied with the results so far. ”
According to the "2023 China Hair Healthy Lifestyle Blue Book", among the consumers who pay attention to hair medical aesthetic design, 69% of the population pays attention to modifying the face shape and wants to improve the face shape through the hairline and sideburns; 63% of the people pay attention to the design of three courtyards and five eyes, and want to improve their temperament.
Beauty through hair transplantation has become a trend.
Hair transplantation is positively divided into two categories: functional and aesthetic.
Many years ago, Zhang Yu, the founder of Yonghe Medical, made a judgment that the hair transplant industry is developing towards aesthetics, rejuvenation and lightweight: "In the past, 95% of the users of hair transplantation were balding men, but in the past two years, there have been more and more female users, most of whom are small hair planting. For example, a hairline touch-up, eyebrows planted, and a man's beard planted. ”
"Today is a turning point for hair transplantation from hair to hair. The future of the hair market is just getting started. Zhang Yu said that in the future, the hair transplant market will develop towards polarization, with high-end people on one side and the general public on the other. But no matter which side, aesthetics has become very important, and the more high-end the group, the more attention is paid to aesthetics.
Now it seems that the evolution and differentiation trend of the hair transplant industry is becoming more and more obvious. The distinction between functional and aesthetic hair transplants is becoming clear.
Functional hair transplantation is mainly caused by the doctor to "pronounce" pathological alopecia and go for hair transplantation, such as "androgenetic alopecia", which is a hair loss disease characterized by progressive hair follicle miniaturization, characterized by hair thinning, softness and shortening. As we age, the hairline recedes more and more, the forehead becomes very wide, or the hair on the top of the head becomes thinner. They will choose hair transplantation mainly to cover the hair loss area to meet the pursuit of hair appearance and function, and the main items of hair transplant consumption such as hair transplant top and hair transplant seam to improve hair thinning are the main items of their hair transplant consumption.
Aesthetic hair transplantation originates from consumers' pursuit of perfection and beauty of their own appearance and image, and hair is an important part of showing the charm of personal appearance and style, which is closely related to the "beauty" that people pursue. Like facial features and body shape, hair aesthetics is becoming more and more important. The main demand for hair transplantation is to encrypt the sparse parts to achieve the effect of improving the face shape, and pay more attention to the styling design.
If functional hair transplantation mainly solves the pathological hair loss needs of middle-aged men, then aesthetic hair transplantation provides beauty solutions for female consumers who love beauty and some fashionable male consumers. At present, the number of female consumers who are willing to pay for "beauty" is increasing, and the demand for hairline transplants, eyebrows and other implants is also expanding. Feminine Aesthetic Hair Transplant is driving the hair transplant incremental market.
More and more consumers like "wool curls" want to improve the visual proportion of their face shape through hairline transplantation, and their requirements for hair transplantation are not only to maintain the original hair luster and thickness, but also to require uniform hair density, self-recognition of hair growth, and beautiful results. The rise of women's demand has made hair transplant medical service institutions increase the number of female hair transplants.
In the "2023 China Hair Healthy Lifestyle Blue Book" survey released by the Chinese Academy of Sciences, Yonghe hair transplant and Yonghe hair were the preferred brands for female consumer groups at the beginning, and 76% of female consumers chose Yonghe, ranking first in the industry.
It is understood that Yonghe Medical, the "first share of hair transplantation", observes the characteristics of female customers: "Women have higher requirements for aesthetic design and medical teams, stronger repurchase and referral hospitals, strong spending power and willingness to pay for high-quality hair transplant services." "In addition to being able to diagnose and treat and transplant hair, Yonghe Medical also needs to understand aesthetic design.
In addition to doctors need to know how to understand aesthetic design, Yonghe Medical has also set up a hair designer position, Yonghe's urgent hair designers respect women's consumption orientation and consumption preferences, and will tailor hair transplant programs according to women's facial features and personalized needs, according to their face characteristics, user needs, occupation and living habits, aesthetic preferences, etc., and then based on Yonghe's original six-point five-zone first-line design concept for customized simulation aesthetic design, to ensure that every patient in the design process to achieve what you see is what you get, can get natural, beautiful hair transplant effect. From consultation, testing, surgery to post-operative care, we provide a one-stop service to ensure that every female customer can enjoy an exclusive, high-quality hair transplant experience.
The demand for aesthetic hair transplantation in the hair medical industry is surging, from simply accepting hair transplant solutions to tracing the root cause of their own problems, pursuing diversified and personalized solutions, only by having a deep insight into women's consumption power and deeply integrating aesthetics and medical strength can we match the real demands of aesthetic hair transplantation.
In the new consumption era, with the increasing attention to the aesthetics of hair transplantation, the demand for female aesthetic hair transplantation has increased significantly.