In 2024, going overseas will still be the main theme of all walks of life.
It can be said that there has never been a shortage of legends of wealth going to sea, but on this road of mutual wrestling, how to cultivate the kung fu of going to sea to tell stories and bring the charm of "Made in China" to the world has also become an unavoidable difficulty for brands in the new era to go overseas.
Based on this, in order to link efficient resources and break the information cocoon, the first "2024 LINK+ Brand Ark Going to Sea Ecological Exhibition" held by Brand Ark will be held at Shenzhen Futian Convention and Exhibition Center from October 21st to 22nd.
The exhibition has carefully planned two main forums, "Brand Globalization Summit Forum" and "2024 Overseas New Power Growth Summit", as well as three sub-forums "DTC Brand Innovation Conference", "Amazon New Marketing Conference" and "TikTok Shop Peak Season Promotion Traffic Summit", which will bring multiple insights such as global vision, brand innovation strategies, and new marketing trends to help brands accelerate the pace of going global. Through two days of high-intensity exchanges and sharing, participants can gain practical experience and cutting-edge insights to promote the growth of overseas business.
Focus on the highlights of the five forums
"Brand Globalization Summit"
By 2024, moving from going overseas to globalization is becoming a compulsory course for Chinese brands. Under the general trend, how to fully embrace the new opportunities of globalization and create a differentiated logic of going overseas is a difficult problem that the majority of people who go to sea are facing.
The "Brand Globalization Summit" will focus on "globalization", inviting guests such as cross-border payment institution "AirwaIIex", XR glasses brand "VITURE", smart pet brand "Catlink", and crowdfunding platform "Kickstarter" to explain the opportunities and challenges of brand globalization, and discuss the new survival rules of brand globalization around DTC model, user insights, overseas crowdfunding and other topics.
"2024 Overseas New Power Growth Summit"
The historical background, values, and consumption habits of different regions constitute the overseas markets that are very different. For overseas brands, "localization" and "differentiation" are the top priorities.
The "2024 Global New Power Growth Summit" brings together brand leaders and innovation pioneers from all walks of life, such as the garden robot brand "Hanyang Technology Yarbo", the outdoor home brand "Outer", the mobile power brand "Romas", and the data service provider "Similarweb".
"DTC Brand Innovation Conference"
With the tide of globalization surging, what is the right path for brands to dialogue with consumers in the face of fierce competition? How to use the DTC model to create a brand that is remembered by consumers?
The "2024 DTC Brand Innovation Conference" will take "brand innovation" as the core proposition, and invite Wei Min, founder of the trendy technology brand "Yoose Nonferrous Metals", Luo Lan, former head of Meimai Technology brand, and other industry leaders to share, dismantle brand cases, discuss cutting-edge topics and other high-quality content, clear the fog that plagues brand development, clarify the upward path of DTC's cyclical growth, and find a definitive direction for people who go overseas.
"Amazon New Marketing Conference"
In the face of increasing ad spend and increasingly difficult conversion challenges, the "Amazon New Marketing Conference" aims to lift the fog and present the most cutting-edge matrix advertising traffic strategy and its core ideas for sellers.
Through a series of dry knowledge transfer, this conference is honored to invite a number of important guests, including Amazon official managers, top advertising experts and senior experts in the industry, to help sellers achieve more significant performance breakthroughs in the peak season.
「 TikTok Shop 旺季大促流量峰会」
In 2024, traffic will be king, and those who have to promote traffic will get the growth of orders.
The "TikTok Shop Peak Season Promotion Traffic Summit" will join hands with the official manager of TikTok Shop, authoritative experts in the field of selling in the United States and going overseas, industry leaders, etc., to pay attention to the latest trends in TikTok in the United States, open up ideas with cases, and help sellers grow overseas.
Explore the new art section
The Ark has carefully designed an art exhibition area that perfectly blends cutting-edge technology and fashion trends. In this zone, you can encounter a range of innovative products, including Catlink litter box, Yoose shaver, left-point mouth spray, Romax power bank, Viture VR glasses, Yarbo snowplow robot, Blackview phone, tablet, computer, headset and inDare extra.
It can be said that this is a collision of technology and art, and the brand ark sincerely invites you to experience and explore unknown new possibilities!
The Ark Award Ceremony
At this exhibition, Brand Ark will focus on the key role of the overseas ecology and launch the [BrandArk Awards] to select the [Annual Overseas Brand] and [Annual Overseas Service Provider] from a multi-dimensional perspective such as influence, product power, and globalization.
At the award ceremony, the big names who participated in the declaration will gather at the scene to show the demeanor of outstanding enterprises. At the same time, as high-quality resources and contacts, brands will meet peers here, communicate face-to-face with different types of enterprises, talk about overseas trends, talk about industry outlets, and create a high-quality overseas circle in an atmosphere of friendly exchanges.
Interactive Surprise Prize
Brand Ark has carefully prepared multiple gifts in this exhibition, just waiting for your enthusiastic interaction and participation! The gifts include cool prizes such as DJl DJl porket3, Switch game console, Polaroid mini12 camera, Wukong game (digital deluxe version), as well as more exquisite gift bags to enhance the quality of life and exclusive merchandise for the exhibition, waiting to be revealed!
Tens of millions of exposures
The tens of millions of traffic exposure of the exhibition offline and online will also set off heated discussions in the industry. At present, the Brand Ark Overseas Ecological Exhibition has attracted 500+ brands, 10,000+ visitors, 100+ exhibitors, and 200+ industry ecology to participate in the exhibition.
This ceiling-level annual event is not to be missed, so scan the QR code to sign up and join us!
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