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Nezha Automobile's "wage turmoil" looks like a farce no matter how you look at it. Think about it, a company that is preparing to go public, and the salary can't be paid, so if you want to put this matter on hold, it has to be on the hot search. Employees don't get paid, suppliers owe piles up, Nezha is "a fire on his head" this time, burning his eyebrows. The capital market was staring at its IPO, but it first "baked" itself half-baked.
To be honest, this matter is ostensibly a wage issue, but behind it is actually a refraction of capital anxiety. Nezha has developed rapidly in recent years, and there is a bit of noise in the market, but don't forget, these new energy vehicle companies are all piled up by capital. Once the money is almost burned, the problem is exposed. It seems that the expansion of the scenery is unstable, especially in the supply chain management and capital flow, which is obviously stretched.
Judging from the employee's revelations, Nezha not only failed to pay his salary on time, but also deleted comments and sealed remarks, which is really a typical "cover the lid" operation. But we all know that the tighter you cover, the faster it explodes. The company has turned off the comments on Weibo and Douyin, but can it still block the grievances of the employees? No matter how fast information is transmitted in the Internet era, no matter how much the company deletes posts and bans accounts, it can't stop the fermentation of public opinion, but it is getting darker and darker.
Looking at Nezha's response, it is very clever to divide it into levels: the salaries of front-line employees are paid on time, and the problem is only in the salaries of middle and senior executives. The meaning is obvious: the company still has money to support workers, but it is a little slower for the "manager". These words seemed to alleviate some of the anxiety, but they also faintly revealed the financial pressure within the company. To put it bluntly, Nezha is now demolishing the east wall and making up the west wall, barely supporting the balance on the surface. Equity optimization and salary adjustment sound lofty, but in essence, "there is not enough money, you have to save money".
From the perspective of the capital market, Nezha's life is not easy now. The competition in the new energy vehicle market is now fierce, and old competitors like NIO and Xiaopeng are catching up with the progress one by one, leaving not many opportunities for Nezha. If you want to make money in an IPO, it is not enough to rely on the temporary market volume, financial health and management transparency are the key. Now that even payroll has become a problem, will investors be beating the drum in their hearts?
But we can't just see the problem, Nezha, as a fast-growing new car-making force, has indeed made some achievements, especially in market development. However, management loopholes and financial pressures have become more and more evident with the expansion. The rapid development of enterprises must be based on a stable capital chain, rather than blindly pursuing growth speed. Nezha's challenge now is not only how to deal with employee wages, but also how to maintain long-term operational health in the fierce market competition.
So this wage turmoil is both a wake-up call and a stress test. It reminds Nezha Auto that IPO is not the only way out, and the game of the capital market is not so simple. If you want to gain a firm foothold, you must not only be able to tell stories, but also be able to hold up the "lights" under the stage. Whether Nezha can go further depends on how it copes with this test of internal and external attacks.
So in the end, the editor would like to ask: Faced with the situation of not being able to pay wages while going public, is Nezha Automobile really ready? What do you think about this?