Editor's note: Village community is the basic unit of social governance and common prosperity, and it is also the basic link and focus of strengthening and innovating social governance. Here, there are many "new things" happening, and there are also a lot of "governance scriptures", and there are more warm "fireworks". The District Rong Media Center launched the column "Reporter Runs to the Village", let us follow the footsteps of the reporter and go to the "Lingling Market" of the village community in Xiaoshan.
At the foot of the mountain in Ansan Village, Puyang Town, there is a particularly chic village café - "Ansan Courtyard".
The wind blowing in the sky blows the curtains, the flowers and plants are swaying, swaying in the rain, and in the afternoon of listening to the rain, the small courtyard of Ansan in the field is so beautiful that it is silent.
In the eyes of customers, this is a "treasure café" hidden in the forest and fields, with fragrant flowers and plants, rich coffee aroma, providing "spiritual healing" anytime and anywhere;
In the eyes of township makers, there are high-quality "round tables", where entrepreneurs with dreams and down-to-earth can communicate, collide and cooperate;
In the eyes of the boss Zhu Linmei, this is not a simple village coffee, but a combination of multiple forms of "village coffee +", perhaps in the future, it will become a landmark check-in place in Puyang Town, shining in the great cause of rural revitalization in full swing, feeding back to the hometown.
The first time I saw the small courtyard: the courtyard was a little deep
A stunning metamorphosis of a "scribbled dog village".
Visiting this "village café" for the first time is like entering the "Peach Blossom Spring". And we are all "fishermen" looking for entrances.
Starting from Xie Jing'an · Chuanhua Township Innovation Center, all the way to the south, passing through the green tiles and white walls, taking the country road, and walking to the foot of Anshan. Looking at it from a distance, there is a dwelling hidden in the flowers and plants, and it is here.
The owner of "Ansan Courtyard", Zhu Sister Zhu Linmei, a native of Anshan Village, Puyang Town, once opened a pet store with her husband in Hangzhou Flower and Bird Market, and in order to "open a coffee shop" dream, she returned to this small courtyard in Puyang to start a business.
The small courtyard is the farmhouse of Zhu Linmei's family, which has always been a pet breeding base in the past, and the surrounding people are used to calling it "Dog Village". At the beginning, it was rented out, and Zhu Linmei didn't think about it so long-term, and the idea of returning to the countryside to open a store was also a coincidence.
"In the beginning, I just wanted to renovate the farmhouse, mainly to make my husband and I feel comfortable after retirement. After all, she is a married daughter, and she wants to return to her hometown after retirement. Later, I thought, why not use the family's farmhouse? It can not only be used as a place for retirement in the future, but also provide a cup of coffee and a peaceful place for people who are busy with work. ”
I want to get away from the steel forest of the city, go back to the village to build a beautiful house, meet all kinds of interesting people, make good coffee and raise beautiful flowers.
Zhu Linmei's idea was immediately supported by her husband. Everyone engaged in planning and design together, and the family was in full swing in the decoration project. Her husband Uncle Han and her father are responsible for their efforts, and Zhu Linmei is responsible for the details and decoration style. Transporting stones, wood, and muddy ground became smooth and smooth again; Build a shed, set up tables and chairs, paint the room, arrange the space, and plant flowers and plants......
From the beginning of the decoration, Sister Zhu recorded all this with her camera.
Through the photos, you can feel the busyness of the scene - the ground is full of various building materials, and they are sweating profusely most of the time. ”
Some photos are obviously taken in the cold late autumn, the fields are half green and half yellow, Zhu Linmei is wearing a beret, an apron around her waist, leather boots, and flowers and grass seeds are thrown into the field, looking like the "hostess of Downton Abbey", that posture is very cool.
Some of the photos were taken on rainy nights. A lamp, a plate of chubby bread, a few cups of latte art coffee, a family with cats and dogs, nestled under the eaves looking at the small courtyard, chatting about the future. The busyness of the day slipped away quietly in this fragrant wheat fragrance.
In this way, the indoor coffee area, the open-air rest area, the flower garden, and the fish pond gradually took shape.
At the end of 2023, the "Scribbled Dog Village" will be transformed into a "village coffee" hidden in a courtyard of flowers and plants. In this regard, Zhu Luodan, the women's director of Anshan Village, said that Sister Zhu's action and execution made her very impressed.
On a pleasant afternoon, walk into the "Ansan Courtyard". Combining southern French style and new Chinese charm, the whole café has only a high floor, tall green wrought iron doors, large shutters, and atmospheric green plants, vases, and chandeliers decorate all corners, as if traveling to a small garden in the French countryside.
Outside the house, there is Zhu Linmei's carefully tended "Monet Garden", a yard of violets, cosmos, lilies, and sunflowers...... On the coffee table are three vases of pottery or porcelain, and in the vases are bouquets of dew, purple dew grass, lilies, and moon seasons, all from the small garden outside. The aroma of flowers and plants, the aroma of coffee, are all permeated and diffused in the small courtyard.
Revisit the "small courtyard": the countryside will not return
It is a "spiritual healing place" for the villagers
It is also the "poetry and distance" of urbanites
Since having this small courtyard, Zhu Linmei has started a new life with her husband.
In the early morning, sprinkle and clean the garden, take her cats and dogs, go to the garden to pick flower seeds, come back to arrange flowers and change water, and decorate the scenery. At ten o'clock in the morning, the aroma of coffee wafted out, marking the beginning of the day when the small courtyard was open. When there are guests, make coffee for them, bake cakes, and sometimes help take pictures and retouch pictures, my husband Uncle Han is a hidden chef, and occasionally he can't resist the expectations of the guests, and he will cook rice, make some traditional delicacies such as dried duck and fish with sauce, fried rice cakes, etc. At ten o'clock in the evening, the small courtyard fell into silence again.
"If we hadn't gone back to the countryside, our retirement would have been boring, and with this coffee shop, we have a feeling of 'paradise'." Sister Zhu said with a smile, "As long as the water and electricity bills are recovered, it is good to be able to look at the flowers and make coffee every day." ”
And this idyllic romance has aroused the admiration of Zhu Linmei's friends and customers.
Zhu Linmei has a small group of her customers and friends, most of whom are women in the neighborhood, who are not busy with a small business at home, and are willing to come here for a "spiritual spa" in their spare time.
The regulars have long been familiar with each other, some talk and laugh, tease cats and dogs, change water for flowers and plants, and some simply come with baskets and buns to taste for the sisters.
Some customers are very familiar with helping as soon as they enter the door, and while doing the work in the store, they joke: "Sister Zhu is too popular, there are more and more customers, don't ignore me when the time comes." "Then let's just stay and work." Zhu Linmei poured coconut milk while "replying", and the atmosphere in the hut suddenly became lively.
"Because we are far away from here, we still come here to consume mainly customers from the town or urban area, and we opened this shop in the hope that people in the surrounding area can also drink a good cup of coffee in the countryside. If there are music festivals, holidays, etc., the traffic in the store will go up a lot. ”
Sister Zhu told reporters that for her, the Ansan courtyard is more like her own village living room, where she welcomes travelers sent to all over the world, and occasionally chats with them, many of whom have even become friends, she likes this way of life, so she is more determined to choose to take root in the countryside and run the courtyard well.
Sitting here and drinking coffee, it is as if you have entered the world of a French manor, and everything is like the embodiment of "poetry and distance". Last weekend, citizen Li Youyou drove nearly 1 hour from the city to finally arrive, and he was reluctant to leave. "Although the road is long and the mountain road is rugged, I feel that it is worth it to get here."
The treasures of the small courtyard should be excavated slowly.
For example, the studious Sister Zhu constantly updates the menu at the request of guests, in addition to a variety of lattes, dirty, tea, as well as yogurt bowls, meat floss scallops and other pastries, the Mid-Autumn Festival also has a moon viewing package, you can also book a small group meal;
For another example, there is a special shutter in the coffee house, the window is a green creeper, and the window is a bouquet with a faint aroma.
In addition, the small courtyard also comes with a lot of services, such as Sister Zhu's photography and videography services, free cats and dogs, flower arrangement, and a good chat, and the enthusiastic Sister Zhu will also send some agricultural goods from her own vegetable garden.
When there are not many guests, she likes to break up thoughts in her own space: today she rescued the squirrel at the cat's mouth, and the little squirrel's foot was injured; Now there is a row of moons planted in the yard, named Sweet Dream; The Xiaoshan motorcycle team visited the small courtyard today, and the customer brought a lot of boxes of mooncakes to distribute to us......
What the future looks like: the living room of the township maker,
Rural aesthetic space, hosting exhibitions......
The small "village coffee +" bursts out with infinite possibilities
The first sunny day after the rain washed the whole village fresh and translucent; The cleanliness along the way makes people call the countryside now the same as it was in the old days.
The small courtyard has gradually changed from cold to lively, not only "poetry and distance", but also multiple rural formats.
The popularity of Ansan Courtyard is becoming more and more popular, and Sister Zhu is also thinking about how to become more professional. "At first, I wanted not to lose money, just make coffee and earn water and electricity bills. Now that there are more customers, it is impossible to always entertain yourself, it is time to improve. From making coffee to store management, publicity and promotion, we must learn. ”
For example, she is now studying with a well-known barista in the city, and will continue to improve the management model of her own store.
At the same time, as a rural entrepreneur, she also participated in the "Rural Dreamer" program of Xie Jing'an · Chuanhua Agricultural Innovation Village. It is understood that this plan will be jointly funded by the Puyang Town Government, Transfar Charity Foundation and Zhejiang Transfar Rural Development Co., Ltd. with 10 million yuan to establish the "Dream Fund", which will support 100 rural innovation and entrepreneurship projects within five years.
Once the application is successful, the "Dream Fund", together with the Township Innovation Center and the "Qingcun Hui", will form a line of beads to form a township maker business incubation platform, which can provide financial assistance, empowerment management, living subsidies, channel support, brand assistance, etc. for township makers like Sister Zhu, and at the same time assist them to apply for government supporting entrepreneurship policies to provide them with a good soil for innovation and entrepreneurship.
In addition, the "round table" from time to time also made Sister Zhu and rural entrepreneurs contact and exchange more frequently, and the "circle of friends" is getting bigger and bigger, some are here to seek cooperation, some are to "learn from experience", and most of them are women.
"My side of the field is relatively large and quiet, and many entrepreneurs in Puyang and Xie Jing'an are willing to come to my side to drink coffee and talk, and over time there is already a bit of a salon and a living room." It was also during this period that she met Yu Liying, who was doing the tea business in Hangwu Mountain, and the two had a very happy conversation, "Sister Yu originally wanted to come here to start a business, and it just so happened that I could open a small area for their tea and fragrant trees here, and if the customers were optimistic, they could also order from them." Zhu Linmei said.
She gradually played the role of "matchmaking" and "media" in it, and through the "image display window" of the coffee shop, she put local characteristic agricultural goods and intangible cultural heritage products, etc., and even combined with agricultural innovation brands to do some co-branding, so as to expand its communication power and influence.
Xiaoman, the manager of the clothing brand, fell in love with the aesthetic characteristics of the small courtyard for the first time and wanted to seek greater cooperation. "I used to start a business in Linping, mainly doing online design women's clothing, although it is an e-commerce, but video shooting needs a venue, and also needs a sinking aesthetic space to do clothing display and aesthetic wear. This small courtyard really met my expectations. ”
And Zhu Linmei also feels that this is a rare "perfect match". "It's definitely better for a few people to stay warm than to go it alone, and our customer base is very similar, they are all women who pursue independence and have a pursuit of their own lives. If it can really land, then the business formats here will be more abundant, and there will definitely be more people attracted. ”
On September 20th, Zhu Linmei, Xiaoman and others went to the Township Innovation Center of Transfar Agricultural Innovation Village to do a project roadshow to apply for the support of the Foundation.
In the future, it may be used as a trendy place for rural aesthetics, perhaps to host research and photography exhibitions, and perhaps to have camping, intangible cultural heritage and other popular rural formats......
In their view, the Ansan courtyard can not only be a place for tourists to rest temporarily on the road, but also continue to dig deeper and expand the business projects of the café to achieve the integration of multiple scenes, such as clothing display, research, team building, photography exhibition and other projects, so that it can become a scenic spot worth visiting, thereby driving the income generation of other industries and activating the password of rural revitalization.
Sister Zhu said with a smile that she is a little "ambitious" now, and she doesn't want to do "one-time business", but turns passers-by and tourists into mature guests, "I hope that the small courtyard can become a check-in place in Puyang Town, where not only poetry and distance, but also drive multiple industries in the countryside to generate income." In the end, Puyang developed better and better, and everyone was willing to come here to live and work in peace and contentment. ”