In the next 3-5 years, Chery Lingmi will be the first in the entire new energy light truck industry.
The new energy light truck market has ushered in explosive growth driven by policies, and major car companies have laid out. On October 12, Chery Zero Meter Light Truck held a regional launch conference in Nanchang, Jiangxi Province with the theme of "Chery Zero Meter, Full Load 100 Degrees, Smooth Travel in Fujian and Jiangxi". Zhang Degui, general manager of Chery Lingmi Marketing Co., Ltd., elaborated on the future sales target at the media exchange meeting, and plans to exceed 100,000 units in the next 3 to 5 years, and achieve the first market share in the new energy light truck industry.
In the face of fierce market competition, where does the confidence of such an ambitious goal come from? What are Chery Lingmi's plans for the future?
01
To be the first in the industry
It's not groundless
In the transformation of new energy light trucks, Chery Lingmi, with its unique strategic vision and strong technical strength, has set an ambitious goal - to become the leading brand in the new energy light truck industry, with the first market share. The proposal of this goal is undoubtedly a bold challenge to the current market competition pattern.
At present, in the field of new energy light trucks, the market competition has entered a white-hot stage. In this context, is it groundless to put forward such a grand vision? Apparently not. Where does Chery Zero's confidence come from?
First of all, Chery Lingmi's confidence comes from the strong support of its parent company, Chery Automobile. As a world-renowned automobile manufacturer, Chery Automobile has made remarkable achievements in the field of passenger cars, and its brand influence and market share are at the forefront of the industry. This strong potential energy provides a solid backing for the development of Chery Lingmi in the field of commercial vehicles. As Zhang Degui said, the good momentum of Chery passenger cars provides sufficient potential energy for the development of commercial vehicles.
Secondly, Chery Lingmi's deep cultivation in the field of new energy light trucks is also an important source of its confidence. "As an important part of Chery's commercial vehicles, zero-meter light trucks have not only invested heavily in product design and technology research and development, but also made great efforts in marketing and customer service." Zhang Degui said. By continuously optimizing product performance and improving user experience, zero-meter light trucks have won a good reputation and wide recognition in the market.
Thirdly, Chery Lingmi's accurate grasp of the future market is also the key to its daring to set ambitious goals. With the continuous advancement of new energy policies and the rapid development of the logistics industry, the market demand for new energy light trucks will continue to grow. It is precisely because of this trend that Chery Lingmi dares to set the goal of becoming the first in the industry at this time.
02
Two major aspects of the layout
Get a head start
As a new entrant, Chery Lingmi is gradually moving towards the goal of being the first in the industry with keen market insight and forward-looking strategic layout. In terms of brand marketing and product layout, Chery Lingmi is actively seizing market opportunities.
Chery Lingmi is well aware of the importance of brand marketing to enhance corporate visibility and market share. Since its global release in Ningde, Fujian Province on August 14 this year, Chery Lingmi has embarked on a new journey of brand marketing. Whether it is the glacier refrigerated truck released in Beijing on September 10, or the zero-meter light truck launched in Hannover, Germany, it has won wide attention and praise from the market.
For the next fourth quarter, Chery Lingmi has raised brand marketing to a new height. Zhang Degui said that Chery Zero Rice not only continues to make efforts in the domestic market, but also plans to launch its brand in overseas markets such as Japan, Canada, and Viet Nam to further expand its international influence and be fully prepared to win the battle of next year's peak season.
In terms of product layout, Chery Lingmi has also shown strong innovation ability and market insight. The 100-degree products released and marketed in the Fujian and Jiangxi regions this time mainly focus on intra-provincial transportation and urban agglomeration distribution, matching CATL batteries to empower customer needs with higher efficiency and lower cost. In view of the future trend of the new energy light truck market, Chery Lingmi actively lays out high-power products, and plans to launch two high-power products with 130 degrees and 140 degrees respectively in May next year, which will use leading single-pack battery technology to greatly improve energy density and charging speed, with higher cost performance and stronger market competitiveness. At the same time, for cold regions such as the Northeast and Northwest and areas with cheaper gas prices, Chery Lingmi will also launch upgraded range extension products, including gasoline range extension products, to meet the special needs of the local market and further expand market coverage.
Chery Zero, a new star rises in the sky of new energy light trucks, with the dream of becoming the leader of the industry. It does not rely on utopian dreams, but relies on the solid backing of Chery Automobile and its own deep understanding of the market and unremitting innovation. I believe that this dream will not take long to come true. (Moonlight)