Yu Chengdong "officially announced" Liu Yifei that he harvested 3 billion traffic in one night, netizens: Bi Lei Jun can play

Huawei's car press conference will become the place of "official announcement" in seconds!

The boss of Huawei knows that he will get up in the middle of the night and think: No, he .....

Yesterday, Yu Chengdong, as the chairman of the intelligent car solution BU, after he talked about everything, he suddenly changed his style and shouted the name of a female star in front of everyone, causing a cheer from the audience!

This person is "Liu Yifei".

At that time, after he shouted this name, the whole screen was full of three big words "together".

What's going on? Liu Yifei has become a director of Huawei? When did the two get together?

Things are going to start with this year's Women's Day, when the CEO was very dedicated and posted a car promotional video on his personal account, which was nothing.

But he also accompanied a reverie copy, and the screen full of yellow roses attracted the public's attention.

At first, everyone didn't think much about it, thinking that he was just an ordinary brand promotion video, but at this time, Liu Yifei liked this video.

It was her move that caused a lot of turmoil.

Subsequently, a series of speculations appeared on the Internet, and the more I looked back at the promotional video, the more I looked at it, the more wrong it became, and some careful netizens found the key information.

That's "Yellow Rose"!

As we all know, last year, Liu Yifei acted in a drama called "The Story of Rose", in which she played a role called Huang Yimei, and Huang Rose is a particularly key symbol in the whole play.

Therefore, when the audience watches this drama, they usually compare Huang Rose to Huang Yimei, and then it is synonymous with Liu Yifei.

It is precisely because of this origin, coupled with the fact that she liked the video, so some netizens feel that Yu Chengdong's Yellow Rose video is quietly expressing love to Liu Yifei.....

As the rumors spread and intensified, the Taiwanese media directly sent this matter to a new height!

Many media outlets are writing about the relationship between the two, and it is written with reason, and it is hard not to believe that the two are indeed together.

It also mentioned that Liu Yifei wanted to endorse Huawei, saying that she could get Huawei's endorsement because of Yu Chengdong's relationship!

However, when there was a lot of discussion on the Internet, there was a piece of news that attracted attention, that is, Yu Chengdong had a wife!

According to netizens, once in Huawei's new product launch conference, a reporter interviewed Yu Chengdong about marriage, and Yu Chengdong replied that he was already married and had children.

And he also posted a photo of him with his daughter-in-law and baby on his social media!

Since he has a wife and children, Liu Yifei is still with him, isn't this a proper reflection of the "green tea" character of "Huang Yimei" into reality?

When there was a lot of discussion on the Internet, Yu Chengdong responded, he said that the relationship with Liu Yifei uploaded on the Internet was completely a rumor and a false thing, after all, he had never even seen Liu Yifei's shadow.

In the face of his refutation of rumors, netizens did not buy it at first, after all, the "refutation of rumors" in the entertainment industry has always been "more and more rumors", but just when everyone was still arguing about this "scandal", on March 20, Yu Chengdong announced the big news at the press conference!

Liu Yifei was selected as Huawei's image representative, and the two of them will also appear together at the brand event on April 17.

As soon as this news came out, didn't this confirm the revelations of the Taiwanese media?

Therefore, when Yu Chengdong shouted Liu Yifei's name loudly at the press conference, not only the audience cheered excitedly, but even the barrage on the Internet was coaxing and saying "the two of them are together"!

However, some people who watched the excitement said that the previous gossip was actually the "opening statement" of this marketing campaign, and looking back, the "scandal" was simply a deliberately arranged "fan attraction method".

From Yu Chengdong's Weibo full of "coincidences", to Liu Yifei's likes and mutual relations, to the refutation of rumors after the fermentation of the scandal, and finally the official announcement of cooperation, every step was precisely stepped on the excitement of the people who eat melons.

In the face of their unethical propaganda methods, it is also controversial!

Many netizens expressed their dissatisfaction, thinking that this was "consuming celebrity privacy", and some even found out Liu Yifei's American nationality and questioned why Huawei wanted to find a foreign celebrity to endorse.

After all, Huawei, a domestic brand, can be regarded as the face of the Chinese people, but it is not very appropriate to find a foreign nationality.

However, in this turmoil, what is interesting is that Liu Yifei has never responded positively to the scandal from beginning to end, which is obviously not very similar to the previous style of doing things.

After all, in the early years, there were many scandals about her on the Internet, such as the "reverse chase" rumors with her godfather Chen Jinfei and pianist Lang Lang, but she denied them in time.

Especially in Lang Lang's part, she sarcastically said that for her, playing the piano is similar to playing cotton, there is no difference.

This was quickly denied in the past, but this time in the face of her scandal with Huawei's director, she turned a blind eye and turned a deaf ear, and her behavior is actually a manifestation of high emotional intelligence.

After all, the popularity of the scandal has brought huge attention to the brand, and she, as the spokesperson, has not been directly involved in the controversy, but has left enough room for cooperation.

Therefore, looking back at this scandal, in the final analysis, it is a traffic game driven by commercial needs.

Traffic comes first, and truth comes aside

As a new brand, Huawei Zhijie Auto urgently needs to open up the market through star effect, and Liu Yifei's high popularity and "independent woman" image perfectly fit the brand's positioning.

As a result, a "scandal" came into being, which not only earned enough eyeballs, but also brought real exposure to the brand.

However, this also makes people feel that in the era of social media, the truth is often coerced by algorithms and capital, after all, a single Weibo and a like can trigger a national carnival.

Therefore, while the people who eat melons are chasing "melons", they may also pay more attention to know who is behind the "melons"?

summary

The "scandal" between Yu Chengdong and Liu Yifei looks like a farce on the surface, but in fact it is a premeditated propaganda drama.

From the coincidental Weibo interaction, to the fermentation and refutation of scandals, to the final brand announcement, every step is full of "scheming".

Although the controversy continues, it is undeniable that this drama has brought unprecedented attention to Zhijie Automobile.

Maybe Huawei's boss saw this propaganda method and couldn't help but say in the middle of the night: he will still "play"!

Reference: #余承东辟谣与刘亦菲恋情 : I haven't even seen her - Tik Tok