#头条创作挑战赛#
The whole world,
I'm starting to disenchant luxury.
01
Sino-US trade war,
It seems to be going in a strange direction.
02
The latest news shows:
The United States has imposed tariffs on China
Some products have been added to 245%.
In this regard,
The official has said before:
50% and 100% and higher,
There is no difference in essence,
So I won't continue to play the numbers game with them.
And just when the Sino-US trade friction is in full swing,
China's factory owners and manufacturing workers,
But it quietly started a game
"Table-upping" wars.
The Trump administration didn't say:
China-U.S. trade,
America's money has been taken away by China,
That's why tariffs are going to be raised?
And China's manufacturing workers
came out one after another to slap in the face,
They shoot videos and post them on the Internet
A truth was exposed:
Is the money really earned by the Chinese?
A big brother of Dongguan luggage factory,
Take out one worth $38,000
Hermès platinum bag.
What kind of leather is used for each piece of leather,
Where is the origin of each hardware?
Supplier's name,
What is the cost,
It's all dismantled,
Finally tell everyone,
plus manual accounting,
The bag costs just $1,395 in total.
But luxury companies,
I will sell you 38,000 if I change hands.
Happy? Wronged bosses?
A factory owner,
Directly expose the cost price of Lululemon.
You buy a jacket,
It costs $100.
Can be the same product,
The cost is only $5-6.
Yoga pants are priced at $400,
The ex-factory price in China is only 10 US dollars,
The rest of you are all paying for the brand.
There are also the ones that girls bought
Hundreds or thousands of big-name cosmetics.
What each advertises
High-end brand in country X,
But 80% of them are made in China.
Do you think it's so expensive,
The cost must be high, right?
But it actually costs only $5.
Then it will be sold to you directly at a price of 10 to 40 times.
There is also a young lady who is even more ruthless,
Directly put the major European and American brands,
The name of the foundry in China,
It's all exposed.
Don't you all think that
I bought it in Italy,
Made in France, made in the UK?
I feel that I am buying "high-end goods",
Do you look down on Made in China?
Sorry,
Most of them are made in China,
And then send it to foreign OEM,
Sell it to you dozens of times.
Quality made in China,
Not bad at all.
Other words
The quality of Made in China is indeed good,
Chinese products all over the world
Also very competitive,
But China's manufacturing practitioners and factories,
almost only earned the cost price of the goods,
And most of the profits and margins,
are all so-called
The premium of luxury brands has been harvested.
Although these videos
was soon reported offline by the brand,
But it has already caused a sensation on the Internet.
For some reason,
After reading these news, I suddenly had a sense of -
The madness of "turning the world upside down".
And has been kept in the dark
Foreign netizens collectively broke the defense.
Many of them have always felt before,
luxury goods that you spend a lot of money on,
It is "Italian handmade customization"
It is "made with French ingenuity".
But I never thought that
It's what I have been "looking down on" before,
Made by the Chinese assembly line.
It turns out that he is a leek,
It turns out that the quality of Made in China is not bad at all,
It turns out that it is not the Chinese who rob the money,
Rather, it is the oligarchic plutocracy of their own country.
And the major European and American luxury brands did not expect that
This tariff war,
In the end, it came for itself.
03
After reconciliation,
A second outrageous thing happened:
China's e-commerce platforms have exploded collectively.
Awakened Americans,
Everywhere he said he was deceived,
Start looking for links,
We want the Chinese to teach themselves
How to bypass the middleman,
Go directly to China to place an order,
Go for a good and inexpensive "replacement".
thereinto
China's cross-border e-commerce DHgate
It soared to the second place in the list of foreign app downloads.
DHgate,
Ben is a B2B platform,
Equivalent to some for the United States
A platform for small and medium-sized wholesalers to provide wholesale services.
In this platform,
There are more than 33 million products online,
Covering electronics, home and toys,
Footwear and clothing, jewelry, health and beauty, etc.,
Everything is there.
A second-hand store owner in New York
Calculate an account:
300 T-shirts are purchased from DHgate,
The total price is $900,
Split into 3 small tax-free parcels,
Logistics costs have been reduced by 20%,
The on-hand price is 55% cheaper than local wholesalers.
Previously only business owners knew,
But now a large number of consumers are pouring in,
Because now it is possible to order from 1 piece and arrive in 7 days.
In fact, these products,
Now sell to the United States,
There may also be tariffs.
But you found that
Even with the addition of tariffs,
The cost performance is also very high,
It's much cheaper than inside the mall.
There are also a lot of bloggers,
Start on TikTok,
Teach everyone how to
Taobao, Jingdong, 1688 and other shopping platforms for shopping.
There are also many foreigners,
even posted his own shopping experience:
Someone spent $ 79,
Bought three in China
The texture is not inferior to Theory's dress,
That's just enough money to buy a belt at the mall.
Some people have found affordable luxury brands that are often bought
In China, e-commerce sells at a three-fold discount.
Someone bought a wedding dress from China,
found in their wedding dresses for thousands of dollars,
In China, it's only $300.
There are even people,
Started teaching foreigners to haggle......
In fact, no matter which country,
Ordinary people have the same mentality,
No one's money is blown by the wind,
I want to buy high-quality and inexpensive products,
I don't want to be fooled.
Trump never expected that
At the end of the tariff war,
It is paving the way for China's cross-border e-commerce sales.
At the end of this matter,
Slowly evolved into a show
The world's war on luxury goods.
04
In fact
China is the largest consumer market for luxury goods.
Chinese
It is the person who loves to grab luxury goods.
I used to read the news a lot:
Duty-free shops all over the world,
It's all Chinese queuing up to grab goods.
Once the price is reduced,
It's 4 a.m
Also get up and queue up to grab the bag.
But have you noticed that
In recent years, more and more people,
It's starting to get rid of the big brands of luxury.
A variety of big-name skin care products,
It is slowly being replaced by domestic brands.
I used to love to buy "brand goods",
It's easy to use now.
Before, many people,
Save money just to buy a bag.
But after buying it, I found that it was just like that.
So now many people,
I'd rather go and buy a few more cheap and good-looking,
I don't want to pay for a premium anymore.
Behind this is actually
Awareness of luxury continues to deepen.
More and more people,
See the truth behind luxury.
05
First of all
A lot of luxury,
It's not as noble as it seems.
A lot of luxury advertising,
The shots are all very tall.
foreign designers,
With the original secret stitching,
Stitch by stitch.
A package goes through N links,
After months of polishing,
in order to be delivered to consumers.
"Handmade in Italy"
"Made with French ingenuity",
It sounds particularly "noble".
But in reality?
Leather cutting and sewing,
Hardware installation,
99% of the steps are in
The assembly line of the Chinese factory was completed.
It's just that in the end,
In the form of raw materials,
Ship these semi-finished products to
Italy, France, etc.,
Finally over there,
Sew a button, put a label,
Immediately he became noble,
The price immediately multiplied several times.
And
You think it's just a luxury
What is their quality, what is the material?
Take a brand of L as an example,
The most popular presbyopia and checkerboard,
The body is not made of genuine leather
Only the edging and the handle are real cowhide,
With cheap faux leather,
Sell the leather at 1000 times the price,
They also boast that they are environmentally friendly.
But this so-called environmental initiative,
Is it a real heart or a gimmick?
Not only that,
quality problems of big-name bags,
It can be described as a treasure.
Some consumers have found that
Some bags are clearly scratched when touched.
I have to buy a bag and put it in stink.
There are also some luxury clothes that are even more outrageous.
Neither can be dry cleaned,
It is also not washable.
There are girls who spend 30,000 5
Buy a fragrant granny top,
Wash it once and it will fade.
When asking the shopping guide how to wash,
The answer was:
"I'm sorry,
Our clothes can't be washed,
Wear it a few times before throwing it away. ”
Balenciaga's 3000 pieces of rain boots are not waterproof,
Chanel heels are wasted when they get wet.
Hermès slippers are worn with fried thread.
One question is:
People who wear our shoes rarely walk.
There was a joke in Putian before,
How to distinguish a fake in Putian?
It is genuine that it is easy to break,
No matter how you make it, it's Putian goods.
Although it's just a joke,
But it is also reflected from the side
Some luxury,
It's just that the story is well told,
The quality is very concerning.
In these cases,
If you put it on an ordinary brand,
The brand has long been sprayed to death.
But because they're luxuries,
The poor quality also became,
Another kind of "noble",
Brainwashing consumers into fools.
06
The most infuriating thing is that
Spend a lot of money to spend luxuries,
There is also a feeling of inferiority.
Ms. Du from Ningbo before
I especially like Hermes,
But Hermes has an unspoken rule,
If you want to buy a bag, you have to distribute it.
For example, if you want to buy a bag of 100,000 yuan,
You have to spend 200,000 first,
to be eligible to take a look at this bag.
And the distribution of goods is not a random choice,
It's that some can't be sold
But death is expensive, death is expensive.
For example, a bowl of several thousand pieces,
70,000 garbage cans,
More than 900,000 ornaments,
In order to buy a bag,
Ms. Du spent 1.4 million to distribute the goods.
As a result, when she went to sales,
was also disgusted with too little distribution,
The salesman arrogantly told her:
I'm not going to give you a bag,
What can you do with me?
And there is more than one person who has a similar experience with her,
Even celebrities can't escape.
Before Ma Li wore a T-shirt,
Go to the luxury store,
As a result, the shopping guide felt that he couldn't afford it.
When I handed her water,
teased her:
Drink it, it's okay to drink water without buying anything~
Spending huge sums of money at luxury spots,
Consumers are not dignified.
Even the shopping guide,
You can all look at you with your nostrils facing up.
Spent money,
can't buy what you want,
and to be angry,
Don't leeks have dignity?
07
In fact, most people know that
The luxury itself is not worth that high price,
But why are you still willing to pay?
Because luxury goods are sold,
It's what the brand creates
The so-called status symbol and class label.
Sociologist Veblen proposed one
the concept of "conspicuous consumption",
People buy luxury goods,
It's not entirely its use value,
Rather, it is hoped that through such a thing
Show your wealth and status.
For example, many people,
Dressed in an Armani suit,
wrist wearing a Rolex watch,
These luxuries will become a silent language,
Become a social currency in social situations,
Help others gain the recognition and respect of others.
Driven by this concept of consumption,
Luxury has become a luxury for countless people
A tool to assert identity.
Others don't have, I have,
I'm one level above you.
Others can't afford it, I can afford it,
I have more face than you.
That's why luxury,
I'd rather not sell,
Nor can it be the reason for the price reduction.
Because once the price is reduced,
Once ordinary people can afford it,
Then it loses the value of "identity".
But now,
Why more and more people,
Flattering yourself with luxury?
Because you've found out,
In fact, this is a
by luxury brand companies
The consumerist trap that was created.
It turns out that
No matter how ordinary a powerful person is,
It's still very powerful,
And save money to buy a bag,
I want to show my identity,
As a result, others will only think that you are imitating on your back.
the value of a person,
It doesn't depend on what you're wearing,
What bag did you carry,
What watch did you wear,
No matter how expensive luxuries,
and just a tool,
It can only foil you,
But there's no way to elevate you.
now
It's not just Chinese consumers,
tariff wars,
Let consumers all over the world,
Began to dispel the flattery of luxury.
I suddenly remembered
The words of the female captain Wei Xiaohui:
"With a very expensive watch,
Show yourself a hundred times worth,
I'm not interested in this kind of value at all.
What I want is, a watch that is not expensive,
Because I wore it, I was worth a hundred times. ”