Source: World Wide Web
On May 14th, Huamao Wine's "Gift of Passing on the Time and Respecting the Model of the Times" HuamaoHui Private Feast was held in Moutai.
Lu Yunhuai, a master of Chinese liquor, a master of Chinese winemaking, and the former chief engineer of Moutai Group, Wang Shouchang, a famous cultural scholar, dean of the Chinese Culture Academy, and professor of the Department of Philosophy of Peking University, Chen Zongqiang, member of the party committee and deputy general manager of Guizhou Moutai Sauce Fragrant Wine Marketing Co., Ltd., Tang Jian, a famous host of CCTV, Zhang Wu, chairman of Beijing Huaxia National Liquor Sales Co., Ltd., Li Hougu, general manager of the national operation of Huamao Liquor, and more than 500 people from Huamao liquor distributors, core consumers, and media representatives gathered together. Witness Huamao's new development milestones and look forward to a new chapter in Huamao's future development.
Since 2020, Huamao has held high in brand building, successively landing on the five golden columns of CCTV's four major platforms, and then continuously placing advertisements in 38 airports across the country and the four major aircraft magazines of Air China, China Eastern Airlines, China Southern Airlines and Hainan Airlines, and establishing a high-end brand image in an all-round way.
Chen Zongqiang said that since its listing, under the leadership of sauce wine company, Huamao has made every effort to promote brand building, carefully planned channel layout, actively participated in public welfare undertakings, continuously enriched cultural heritage, achieved good economic and social benefits, and has been widely praised by consumers and all sectors of society, making outstanding contributions to the high-quality development and great strides of sauce series wines.
Zhang Wu said that after two years of careful layout, as of now, Huamao has 5 provincial dealers, 99 regional dealers, 170 special dealers, and 517 key display stores, and has initially established a nationwide channel network. Limited by factors such as production capacity, base wine, packaging materials, etc., Huamao will stop attracting investment on May 25.
Huamaohui private feast scene, the integration of culture and art and professional technology, unique style.
Wang Shouchang praised the charm of Huamao wine filial piety culture in "Filial Piety Culture and Wine Culture in Traditional Chinese Culture". Wang Shouchang firmly believes that tradition is not the past, the present is not the present, tradition lives in our present, our tradition has created a new historical glory, and the development of history is always laid on the tradition, which is also suitable for the growth process of Huamao.
Lv Yunhuai introduced the ingenuity culture, the beauty of craftsmanship and the beauty of hooking for the on-site personnel of Moutai sauce and wine. First of all, it is the ingenuity culture of Moutai, Moutai sauce aroma craft is generation after generation of brewing craftsmen, in every production unit, every production link has always achieved excellence, so that the craftsman spirit cultivates the Moutai faith of the times, and determines the most solid foundation for the high-quality development of Moutai. Secondly, Moutai sauce liquor adheres to the traditional brewing process, which is simply the process of "12987" summarized now, with the characteristics of "three highs", "three more" and "three lows", which is the beauty of the craft of Moutai sauce wine. The third is that Moutai combines the base wine of different vintages and different degrees of wine to form the Moutai wine that people like, which is the beauty of the hook of Moutai sauce wine.
Tang Jian, a famous host of CCTV, recited "Huamao Wine Fu" for the guests, and in the magnificent chanting, the guests felt the outline of the historical development of Huamao wine and appreciated the essence of Huamao brand culture.
In order to better cultivate consumers, in August 2020, Huamao initiated the establishment of Huamao Hui. Positioned as "high-end, private, exchange and cooperation", Huamaohui brings together leaders from all walks of life and business elites, aiming to create an exclusive comprehensive service platform for members for information exchange, resource cooperation and cocktail friends. At present, Huamaohui has established 39 branches in 23 provinces, autonomous regions and municipalities directly under the Central Government, attracting 19,000 members.
At the scene, Huamao solemnly commended a group of outstanding Huamaohui organizations and individuals.
As a new and upgraded consumer experience activity of Huamao, Zhang Wu said that Huamao will continue to carry out Huamaohui private feasts throughout the country, and strive to build Huamaohui private feasts into classic IP for Marketing in China's liquor industry.
This time, the private feast of Huamao Hui shows that Huamao's market construction is entering a new era. In 2021, Huamao will focus on the overall idea of "making national first-class products, building national first-class brands, and creating national first-class services" of Moutai sauce and wine, and strive to forge ahead at a more solid pace, enhance brand influence, dig deep into market potential, and let Huamao brand continue to grow and grow, and go steady and far!