China is rapidly transforming into the largest country of aging society, and the sharp turn of the aging society, especially the catalysis of the new crown epidemic, has greatly changed the health awareness of the Chinese people, no longer focusing on after-the-fact treatment, but more focused on pre-event, active health management.
Insurance companies start from themselves, give full play to their advantages, respond to social needs, and provide more value-added services from the aspect of health management, which can not only enhance customer stickiness and satisfaction, but most importantly, can significantly reduce compensation expenditures, improve the company's profitability, and can promote the development of an aging society to a healthier and longer life.
Insurance companies are no longer simply providing protection products, but become protection + services, forming a comprehensive service system, establishing a business model from selling insurance policies to customer life cycle management, through deep involvement in medical services, involving in the formulation process of treatment decisions, from passive and simple payers to health managers, to achieve the control of the whole process of health management, and finally realize a positive closed loop of value-added fee reduction.
Recently, Sino-US United Thai MetLife Insurance Co., Ltd. (hereinafter referred to as "MetLife") upgraded its one-stop health solution 360Health 2.0 innovation. Yao Bing, chief marketing officer of MetLife, said that people hope to get professional health management services and protection at different stages of life, and MetLife covers the earlier "critical moments" of health management by moving health management services forward.
MetLife launched its health sub-brand 360Health in Asia in 2018, offering a "one-stop health solution" covering five dimensions: daily preventive consultation, early diagnosis support, professional medical resources, ongoing rehabilitation support and comprehensive financial security.
It is reported that this upgrade focuses more on the change of family composition and life stage, providing a flexible and adjustable combination of medical and health support plans to provide one-stop health solutions. Prevention and optimal diagnosis project support is provided, particularly at critical early health moments when the risk of severe illness is high. The high-risk critical illness risk protection value-added service is one of the highlights of 360Health 2.0.
For example, from the early critical moment of discovering the potential health risks of high-incidence serious diseases (such as pulmonary nodules, breast nodules, thyroid nodules, etc.), it begins to intervene, provides excellent diagnosis project support and health management, assists customers to actively prevent, understand and manage health problems, and provides exclusive intimate care throughout the process by the project management division, integrates high-quality health resources, and provides professional guidance and assistance throughout the process.
In view of the pain points such as limited medical resources and difficulty in registering for medical treatment, MetLife launched the 360Health 2.0 action combination "Project Support at Critical Health Moments", focusing on the service innovation and upgrading of daily prevention consultation and early diagnosis support stage, starting from the early critical moments of discovering potential health risks of high-incidence serious diseases (lung nodules, breast nodules, thyroid nodules, etc.), with the assistance of project managers throughout the process, providing professional medical interpretation, integrating high-quality health resources, and providing one-stop preferential diagnosis project support and professional guidance. Starting from the early critical health moment of high risk of serious illness, that is, starting to provide the services of a special case manager and comprehensive health support, preventing problems before they occur, is fundamentally early detection of diseases and reducing the incidence of serious diseases.
This article originated from Blue Whale Finance
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