With Reiwa taking over the baton "Heisei", many brands in Japan have launched special products with elements such as "farewell to the old era" and "greeting the new year", including Starbucks. This time, Starbucks Japan brought a retro menu inspired by the Japanese Kozenai Tea Shop (きっさてん), and 20 stores were built into the tea-style "スタアバックス珈琲", taking everyone back to the Showa era.
This retro menu includes three drinks and two light snacks, all recreating the classic products of the former Kao Tea Shop. Drinks include pudding à la mode frappuccino, Viennese coffee and cold iced coffee. Among them, the pudding star ice is similar to the classic French pudding boat of the tea shop, based on pudding smoothie, squeezed with cream, caramel sauce and fruit jelly made of mango, apple and strawberry, and finally added with a bit of candied cherry; Viennese coffee is also a traditional practice, using cream to pile alpine shape on coffee.
For meals, there is a choice of ham, egg and cheese sandwiches and coffee jelly cakes, which together with drinks can be used to form the classic afternoon tea in the Showa period tea shops! The retro menu will be available on May 15 and will continue until June 18, after which Viennese coffee and cold brew iced coffee will be regular on sale all year round.
In addition, during the launch of this new menu, Starbucks will select 20 stores in Japan to become retro tea shops - "スタアバックス珈琲", with a specially designed sign at the entrance to reflect identity. Starbucks has been previewing since May 8, which has satisfied the appetite of Japanese Starbucks fans, but the specific information of 20 stores has not been released for a long time, and this suspense seems to be retained until the end - students who want to prepare to punch the card should pay more attention to the official information.