Netflix's annual action blockbuster "Red Notice" was released on a small scale in theaters around the world a week in advance, and word-of-mouth ratings were also freshly released.
As early as after the release of the long trailer, many viewers thought that the film's fight scene was very crotch-pulling, like there was no action guide, the plot was nothing special, and the only point of view was the assembly of the three stars.
As a result, the evaluation that came out was really pulled.
Rotten Tomatoes Freshness started out with a failing start, and the score fell all the way.
After receiving 40 media ratings, the freshness rating is 35%, both in the careers of the three lead actors and this year
Over 100 million productions, are in the bottom line;
Metascore dropped from 60 to 38, falling into the "red zone" of bad movies.
Only imdb's popular score of 6.9 is still passable, but for this kind of big production, such a start is not optimistic, and the number of people may fall below the passing line at any time.
Let's start with what the professional reviews say.
The opinion that gave the passing score believes that "Red Notice" is just an industrial assembly line product and lacks the director's personalized performance.
Several of the lead actors gave the expected performance, without any surprises.
The plot is light and humorous, relying more on the chemical reaction between several leading actors to support its film.
Most of the bad reviews focused on the film's "lack of aggressiveness".
Keith Watson, a film critic for Side Edge Magazine, called it "a lifeless patchwork of action movies of the past four decades with very different styles." ”
The Guardian film critic Benjamin Lee argues that "it's like a copycat integration of Hollywood blockbusters, like a machine condensing the work of studios over the past 20 years and spitting out a copy for experimentation." ”
Both comments pointed out that the movie was just carrying the old routine of hollywood blockbusters in the past, and it was simply unnecessary.
In the production mode of Netflix, the director and the lead actor have a guaranteed salary, and the action scenes are casually set up and filmed with a giggle, and there is no pressure.
In this environment, unless there is an artistic pursuit, it is really difficult to make a breakthrough work.
This time spent about two hundred million dollars, in exchange for such word of mouth, Netflix finally tasted the drawbacks of letting the director's freedom?
Not necessarily.
There is a difference in the nature of this kind of streaming movie and theatrical movie.
Audiences are also different.
There are also differences in the way viewers watch movies.
Such a script may be put in a traditional studio, and even if it gets investment, the producer will certainly not let the director shoot it so casually. So Rosen Marshall Thurber's previous collaborations with Johnson on Skyscraper and Agent Oolong are above the passing line;
But Netflix's first consideration is big data, and it's traffic.
"Red Notice" has such a comment, Netflix may be more reassuring, because this old routine is verified, or someone will watch, anyway, this is not the target awards season film.
Like zach Schneider's "Army of the Living Dead" this year, word of mouth is not yet a big disappointment for the audience, but the click-through rate is still leveraged.
So Netflix immediately began to cooperate further with Za Dao, investing in his next high-cost blockbuster, trying to create a new IP of "Moon Rebels".
There's also Mark Wahlberg's "Spencer's Secret Mission," which is also a failing rating, but has the top hits.
"Red Notice" is not a Hollywood-style cinema blockbuster, and strives to let the audience sit in the theater and enjoy the thrill of no urine points throughout.
It's a "Hollywood-like" production that serves family audiences, and as the thewrap critic Alonso Duralde puts it, "If you only put in half your attention, putting away your clothes or making phone calls while watching, this film will work best." ”
In this case, the story is too complicated, and you have to use your brain to guess the plot, but it is not good.
So Johnson, the lead actor "Dwayne", doesn't seem to care about the bad comments of the professional media.
He and Ryan Reynolds and Gayle Gadot dressed up for the North American premiere and looked in a good mood.
He also bluntly told the media that he hoped that the DC universe he was in could have a linkage with the Marvel universe, and then the Black Adam he played, and Gayle Gadot's Wonder Woman, may be able to really be in the same frame as Marvel's "Deadpool" Ryan Reynolds.
He is not afraid of the audience to have a feeling of jumping drama, anyway, entertainment, everyone is happy.
The Red Notice will be released on Netflix on November 12.
Whether it can complete the goal of surpassing the on-demand volume of "Amazing Rescue" is still a relatively suspenseful thing.