Source: China Net
Recently, the jiulonggang project conference sponsored by Hunan Liquor Industry Association and co-organized by Hunan Shangyue Commercial Management Co., Ltd. was held at the Jimei International Convention and Exhibition Hotel in Changsha County. Liu Fei, former deputy inspector of the Department of Commerce of Hunan Province, Wu Xianguo, president of Huaxia Liquor Newspaper, Li Jianhua, senior marketing expert and founder of Qishan Marketing, Zhao Yixiang, a practical marketing expert in China's liquor breaking, Chen Shangzhi, executive vice president of Hunan Liquor Industry Association and president of old wine collection and wine culture branch, Zheng Yingping, secretary general of Hunan Liquor Industry Association, and Dai Weiping, general manager of Shangyue Company, attended the ceremony.
It is reported that the press conference focused on the launch of the Jiulonggang project. The project landed in Zhaohui Road, Yuhua District, Changsha City, through in-depth research on the wine industry, through the professional team to build, and actively discuss with the Hunan Provincial Wine Association, comprehensive analysis of the commercial complex, Jiulonggang 4.0 full ecological commercial center is committed to creating the country's first "wine industry full ecological chain integrated commercial body". The long history of Xiangjiu, the splendid culture and the style of famous wines from all over China are integrated, and at the same time, the advanced Internet ideas and Internet of Things technology are used to form a wine industry industry center integrating cultural display, brand communication, new retail, business exchange, product tasting, enterprise management, data operation, and cloud warehouse logistics. With the mission of revitalizing Xiangjiu, we aim to establish a new commercial benchmark for China's liquor industry.
The scene of the launching ceremony of the Jiulonggang project
At the seminar, Liu Fei, former deputy inspector of the Department of Commerce of Hunan Province, said that first of all, the liquor industry in Hunan needs innovation. Beer, as the second category in the liquor industry, has made the demand for beer and soft drinks in the Chinese market surge, not only in terms of brand quality, but also to meet the needs of different consumers and ensure market share. Secondly, the trend of new retail in the wine industry is imminent, and the traditional circulation model needs to be solved urgently. The liquor industry needs to break the traditional marketing model, establish a brand culture at the same time, to form a professional market, huddled together for warmth. In terms of publicity and promotion, through quality and taste, brand culture, and industrial location, we will create a network red punch card, such as tea color, super Wenheyou, and a street of powder. Improve brand exposure, learn from the marketing strategies of other industries, deeply dock regional culture, and form a stronger consumer relationship in the liquor industry, mutual penetration, mutual benefit and win-win results. Finally, practitioners should guide consumer groups. When young people become the main consumer group, the demand for liquor is getting lower and lower, and the consumer market for red wine, beer and beverages is increasing. While giving full play to the value of cultural symbols, we will create a consumption trend of liquor, symmetrize with the information that young people understand, and guide and cultivate young people to enter the consumer group of the liquor industry. Use modern information tools to link the relationship between the market and consumers. The core of the relationship between the two sales is the endorsement of trust, with the support of the government, innovation and technology, for the development of Hunan liquor industry, bigger and stronger.
Zhao Yixiang, a practical marketing expert in China's liquor breaking, believes that "poetry and wine culture" and "wine and jade mutual nourishment". Now all over the country are building wine kilns, which is actually a big store, wine products to do a brand culture complex, so the arrival of Jiulonggang is an unstoppable trend.
The site of the Jiulonggang project seminar
Wu Xianguo, president of Huaxia Liquor Newspaper, said that the Jiulonggang project is a high-tech, modern commercial complex, the most important thing is the audience, the consumer's sense of experience is an indispensable factor, how to attract the main consumer young people, let them voluntarily come here to consume? The most important issue is how to combine traditional wine culture with modern technology to create a cultural complex that inherits China's wine industry, guides consumption, and becomes a place to spread wine culture.
Li Jianhua, a senior marketing expert and founder of Qishan Marketing, believes that in terms of the positioning of Jiulonggang, it cannot be made into a famous wine city with only middlemen, but to let consumers feel that it can represent various brands, so that manufacturers can feel that they can grasp the core consumption scene and have the most powerful VIP, seize the high-end consumption channels in Hunan liquor industry, improve the pattern, and create a goodwill image of the wine industry.
Jin Jiarui, chairman of Hunan Xiban Liquor Co., Ltd., believes that Jiulonggang should vigorously develop blockchain, take digital transformation as the trend, provide enterprise electronic authentication, use the immutability of blockchain, attract the attention of enterprises, and improve trust in Jiulonggang. Trust is the biggest problem encountered in business, and trust endorses the direction of future development. Take the initiative to embrace science and technology, so as to truly escort the wine industry to maintain value and price.
Tan Qunying, general manager of Yongzhou Yi snake technology industrial co., LTD., believes that the wine industry also needs such an industrial cluster, where do ordinary people go to buy wine, buy the reassuring wine seen and seen; All brand cultures are focused on the professional market with points and faces, forming regional cultures and regional brands.
Dai Weiping, general manager of Shangyue Company, said that this project is an innovation between business and association, with data-based operation as the main body, establishing a benign drainage model, improving the decoration style of shops, and creating shop explosions. The rent will definitely satisfy everyone and make the tenant feel the warmth and love.
Zhang Xiangfeng, general manager of Hunan Bohai Liquor Company, told everyone that the Jiulonggang project has a total of 60,000 square meters and covers 5G in an all-round way. The launch date is January 29, 2021, the entry time is May 29, and the opening time is September 19. The wine industry should also create a place for Internet celebrities to punch cards and attract social elites outside the wine industry. Including the annual holding of two sessions, one section and one square of activities, namely the 519 Consumer Festival, the 919 Love Wine Festival, the Poetry and Wine Culture Lantern Party, and the Thousand People Activity Square in the east, attracting people and improving brand exposure.
Editor-in-Charge: Wang Xin