黑客独角兽_写作是产品设计师真正的独角兽技能

黑客独角兽

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Writing is a designer’s real “unicorn” skill — and one that is often overlooked by many, myself included. Over the last few years I’ve dipped my toes in and out of Medium, my newsletter, and even journalling; because I love to write. I admittedly am not the best (as my team know only too well) but it’s something that I have come to realise goes hand in hand with design.

写作是设计师真正的“独角兽”技能，也是很多人(包括我自己)经常忽略的一种技能。 在过去的几年中，我将脚趾浸入Medium，新闻稿甚至日记中； 因为我喜欢写。 我承认自己不是最好的(因为我的团队对此太了解了)，但这是我逐渐意识到与设计息息相关的。

As a product designer (or whichever title we’re using this week), it might not seem as if writing is all that essential; however not only does knowing how to write improve your ability to communicate (the fundamental purpose of design), but writing itself is design.

作为产品设计师(或者我们这周要使用的标题)，似乎写作并没有那么重要。 但是，不仅知道如何写作会提高您的交流能力(设计的基本目的)， 而且写作本身就是设计 。

The ability to communicate through the written word is simultaneously one of the simplest, and the highest impact skills you could add to your repertoire; making you more valuable to clients and companies alike.

同时，通过书面词进行交流的能力是可以添加到曲目库中的最简单，影响最大的技能之一； 使您对客户和公司更有价值。

Below are a few of the biggest reasons I believe that learning to write will impact the quality of your work more than anything else.

以下是一些我认为学习写作对您的工作质量的影响最大的几个主要原因。

复制是UI设计。 (Copy is UI design.)

When it comes to copy-writing for user interfaces; we want to be heard and not seen. The copy should add real value, while not getting in the way of the experience — as such, the ability to understand the impact of words and how we use them is essential.

当涉及到用户界面的拷贝编写时； 我们希望被听到而不被看到。 副本应该增加真正的价值，同时又不妨碍体验-因此，理解单词影响以及我们如何使用单词的能力至关重要。

From delivering clear prompts, to guiding the consumers through an on-boarding process, the words we choose to communicate should have as much thought and intention behind them as the colours, typography, or any other element on the page.

从提供清晰的提示，到通过入门过程指导消费者，我们选择传达的词语应与颜色，版式或页面上的任何其他元素一样多。

复制可以成就或破坏一种体验。 (Copy can make or break an experience.)

In addition to the points above, tonality and structure is incredibly important. Writing can be used to build trust, give clear direction, or alert a consumer when something is wrong — and as a counter point, choosing the wrong format of writing can be detrimental to the goal we’re trying to achieve.

除了上述几点之外，音调和结构也非常重要。 写作可以用来建立信任，给出明确的指示或在出现问题时提醒消费者-作为对策，选择错误的写作格式可能会对我们想要达到的目标有害。

As an example; the copy we may utilise in a social app for millennials, would be vastly different to the copy chosen in a CRM for a law firm. The lack of emojis, being the biggest differentiator 😉.

举个例子; 我们可能在千禧一代的社交应用中使用的副本与在律师事务所CRM中选择的副本完全不同。 缺少表情符号，是最大的区别。

写作揭示了您的想法。 (Writing reveals your thoughts.)

We have Dribbble, Instagram, and Behance for showcasing our visuals — but design doesn’t stop there. Even more important than showcasing the sunset gradients and drop shadows, is sharing why you chose them — aesthetic is subjective, but delivering clear reasoning and logic will put your work ahead of the pack.

我们有Dribbble，Instagram和Behance来展示我们的视觉效果-但设计并不仅限于此。 与展示日落渐变和阴影相比，更重要的是，分享您选择它们​​的原因-审美是主观的，但是提供清晰的推理和逻辑将使您的工作脱颖而出。

In addition to being able to share your process in an enjoyable and engaging way, writing opens the door for sharing design thoughts, principles, and other knowledge that others may find useful — which in turn, will allow you to build a network and a following. Whether you’re a freelancer, in-house, or agency designer, building a strong network can be a huge asset.

除了能够以令人愉快和引人入胜的方式共享您的过程之外，写作还为共享设计思想，原理和其他人可能会有用的其他知识打开了一扇门，这反过来又将使您能够建立网络和关注者。 无论您是自由职业者，内部公司还是代理设计师，建立一个强大的网络都是一项巨大的资产。

但是我不知道怎么写。 (But I don’t know how to write.)

Writing is something that comes naturally for some; and for other is equivalent to pulling teeth. I was, for a long time, the latter — and only recently have I become more comfortable in writing. One of the things I found most beneficial, was to approach learning to write in the same way I approached learning to design;

对于某些人来说，写作是很自然的事情。 而其他的则等同于拔牙。 长期以来，我一直是后者-直到最近我才对写作感到更加自在。 我发现最有益的一件事是，以与学习设计相同的方式进行学习写作。

1. Practice a lot. Just as with design; you can study for years, but ultimately there is no replacement for creating. Try to introduce writing as a habitual-practice — whether it’s on Medium, Instagram (a great place for microblogs), or a personal journal.

   多多练习 就像设计一样； 您可以学习多年，但是最终没有替代品可以创造。 尝试将书写作为一种习惯做法进行介绍-无论是在Medium，Instagram( 微博客的好地方 )还是个人日记本上。

2. Analyse. When consuming other’s writing attempt to look beyond the meaning, and analyse word choice and sentence structure. Just as we analyse design, we can break down the decisions and intent in written pieces.

   分析。 在消费他人的写作时，尝试超越意义，分析单词选择和句子结构。 正如我们分析设计一样，我们可以将决策和意图分解成书面形式。

3. Replicate. One of the best methods you can employ as a student — find work you admire, and replicate it. It can be exact, as in painting, or design, or less exact (as I would recommend for writing). Try to extract tonality, intent, and structure — then employ similar methods to your own work.

   复制。 您可以作为学生使用的最佳方法之一-找到您欣赏的作品，然后复制它。 它可以是精确的，例如绘画或设计中的，或不那么精确的(如我建议编写的那样)。 尝试提取调性，意图和结构-然后对自己的工作采用类似的方法。

4. Seek feedback. Receiving feedback (and more importantly, actioning upon said feedback) can help improve your writing more than perhaps anything else.

   寻求反馈。 收到反馈(更重要的是，根据所述反馈采取行动)可以帮助您改善写作，可能比其他任何事情都重要。

Writing is something I’ve always loved, but only in the last few years have I started to treat it seriously — and as a real asset in many ways. I try to write a few times a week (sometimes that makes it here, other times… not) and at least once a week to my email list.

写作是我一直钟爱的东西，但是直到最近几年，我才开始认真对待它，并在许多方面把它当作一种真正的财富。 我尝试每周写几次(有时写在这里，有时写……而不是)，每周至少写一次到我的电子邮件列表中。

As with all skills — practice and patience is essential.

与所有技能一样，练习和耐心至关重要。

您有学习写作的技巧吗？ 我很想在下面听到他们的声音，或者给我发一条推文 。 (Do you have any tips for learning to write? I’d love to hear them below, or shoot me a tweet.)

翻译自: https://blog.prototypr.io/writing-is-a-product-designers-real-unicorn-skill-1e36e496d715

黑客独角兽