【 Issue 7 】
Interview with China Textile Intangible Cultural Heritage Promotion Ambassador
"Golden Top Award" designer
Creative Director of Copper Bull Group
Liu Wei
2021 Beijing Fashion Week and China Apparel Magazine jointly launched the #See the Power of Design # video column, focusing on 11 well-known domestic designers, creating exclusive interview content, boosting China's original design strength, and promoting the high-quality development of the garment industry with design innovation.
On September 15th, the opening ceremony of the 2021 Beijing Fashion Week and the "Chasing Dreams" conference of Tongniu made a wonderful appearance in the Beijing Future Design Park in Zhangjiawan Design Town.
Science and technology guardian warm peers
At this press conference, Tongniu Group joined hands with Liu Wei to protect ordinary workers as the original intention and "chasing dreams" for a better life as the vision, and released a scientific and technological fashion show. Through the perspective of an ordinary Beijinger, the scene and theatrical performance of a day in Beijing City not only reproduces the ordinary and greatness of the guardians of the city to care for a better life, but also highlights the design and development ability of Tongniu and the new interpretation of fashion, uses leading material technology and intelligent design to explore the development direction of future functional fashion clothing, and helps the construction of Beijing's design capital and fashion capital.
The light of the city not only comes from a lamp of thousands of homes lit up for the protection of the light, but also from the ordinary guardians of the city such as traffic police, fire officers and soldiers, doctors, construction and sanitation workers who adhere to the frontline to protect the safety of people's lives and property and protect the operation of the city, who are not afraid of environmental challenges, stick to it for a long time, and illuminate the way forward for everyone's dreams with warmth and dedication.
"Tongniu integrates the old Beijing national tide culture and the new Beijing urban culture, as well as the respect for the guardians of the city, into the costume design, and through vivid scenes and theatrical performances, gives the opening show an exciting penetration and time and space transformation power, and interprets the theme of 'chasing dreams'." Liu Wei said, "Whether it is style or structure, this opening show strives to achieve the perfect combination of safety, comfort and fashion, and cleverly applies intelligent technologies such as high warning self-illumination, intelligent temperature control and warmth, GPS positioning monitoring to the design of functional professional wear, embeds care, and allows care to accompany, truly embodying the humanistic care and corporate pursuit of chasing dreams and protecting the public." ”
Dreaming of innovation and leading fashion
At the press conference, two units were set up, The opening show of Tongniu "Chasing Dreams" and the "Theme Exhibition of Chasing Dreams and Protecting a Better Life with Science and Technology", echoed each other with The culture of Beijing flavor and the culture of the national tide, the interweaving and integration of science and technology and fashion, and the immersive experience of sitcoms, which made the audience marvel.
The whole conference was unique in site selection, choreography and choreography, reflecting the new changes of science and technology to urban fashion. Located in the Beijing Future Design Park of Zhangjiawan Design Town, which was upgraded and renovated by the old factory building of Tongniu, the press conference skillfully used the dimensional transformation of space and time to display the excellent national tide culture of old Beijing and the vigorous spirit of new Beijing in front of the audience, telling the scene story closely related to the life of Beijing, and the scene reproduced a day in Beijing.
In addition, with the approaching of the 2022 Beijing Winter Olympics, the atmosphere of national ice and snow sports is becoming increasingly intense, and this conference uses ice and snow elements, new materials and creative designs with a sense of science and technology to be integrated, so that everyone can feel the strong charm of ice and snow sports, and spread the ice and snow culture and Olympic spirit to the public. The nearly 300 square meters of scene-based display space is a good interpretation of the theme of "chasing dreams and protecting a better life with science and technology", highlighting the clothing technology and innovation achievements of Tongniu Group in intelligent experience, aerospace technology application, urban security, ice and snow sports, cultural creativity, and bringing the audience a fashion experience full of science and technology from the visual, auditory and tactile dimensions.