Reporter Observation Network Shanxi, December 2 (Reporter Guan Junlong, trainee reporter Yang Jing, Xu Xiongfei) In order to strengthen the exchange and cooperation of cultural tourism in key cities in the province, improve the quality and increment of the salt lake land to connect with the tourism market, and enhance the brand image of salt lake cultural tourism. From November 30th to December 1st, the Tourism Talent Gathering Group Punch Card Salt Lake Activity and "Colorful Salt Lake Welcome You" Cultural Tourism Promotion Conference kicked off! Meng Xiaojuan, secretary of the party group and director of the Salt Lake District Culture and Tourism Bureau, Zhang Qing, member of the party group and deputy director of the bureau, accompanied the event, and more than 40 people from all over the province and the city travel agencies, research and study branches, and travel agency industry associations attended the event.
The group has successively inspected and guided the "characteristic commercial street" Lanshan Root • Yuncheng Impression, the "Hedong Sleepless City" HedongChiyan Cultural Expo Park, the "Homestay Model" Township • Liu Fan Homestay Art Village, the "Unusual" Ordinary Street, the "Birthplace of Guangong Culture" Changping Guandijia Temple, the "Dexiao Shengzu" Shundi Dexiao Cultural Tourism Scenic Spot, the "Hedong Xiaojiangnan" Wulongyu River And other newly promoted Internet celebrity punch card places, all the way to enjoy the beautiful scenery, taste food, take beautiful photos, and fully feel the natural scenery, folk culture and humanistic customs of the Salt Lake District 1. Rich cultural tourism resources such as gourmet beauty, and personally experience the new development and new appearance of Salt Lake Cultural Tourism.
On the morning of December 1, the 2021 Salt Lake District Tourism Promotion and Symposium was successfully held, at which Meng Xiaojuan, Secretary of the Party Group and Director of the Salt Lake District Culture and Tourism Bureau, pointed out that the Salt Lake District has a profound historical and cultural heritage, beautiful scenery, and is a treasure place for the development of cultural tourism. I hope that everyone will take this cultural tourism promotion exchange as an opportunity to establish a long-term mechanism, strengthen exchanges and cooperation, actively publicize and promote, and work together to promote the development of salt lake tourism, the quality of tourism supply, and the maximization of tourism benefits. At the same time, Liu Ruiqi, the image spokesperson of the Salt Lake District Culture and Tourism Bureau, made a tourism promotion, taking everyone to visit the salt lake, feel the ancient Hedong culture, and appreciate the colorful beauty of the salt lake. Finally, the representatives of the Provincial Research and Learning Branch and the Travel Agency Industry Association closely focused on the resources of Salt Lake Cultural Tourism, put forward opinions and suggestions on Salt Lake tourism product planning, brand image publicity, market development, etc., jointly discussed the new concept and new direction of salt lake cultural tourism development, and contributed their wisdom to the development of Salt Lake cultural tourism!
Zhang Jinying, president of the Shanxi Provincial Research and Learning Branch, said that each of the three major cultural resources in the Salt Lake District is an ace, and when you go to the Salt Lake, you feel that you have found the "root", and it is inevitable to develop the study tour!
Li Guanyao, consultant of the Research and Learning Branch of the Shanxi Tourism Association, said that the study tour is the future development trend, and the current development status of the study tour has begun, but it is more in the form, there are many pain points, which need to be led by the government and promoted by the whole society; scenic spots can create immersive tourism, introduce script killing and other games, so that tourists can participate in it and feel it personally.