laitimes

Inheriting the memory of tangerine peel to help rural revitalization

Inherit the memory of tangerine peel and help revitalize the countryside. Recently, the "Xinhui Chenpi Video Chronicle" jointly produced by the Jiangmen Local Volunteer Office and Guangdong Windows was premiered in the People's Daily client, Southern Satellite TV, Guangdong Windows and other media.

Inheriting the memory of tangerine peel to help rural revitalization

Xinhui tangerine peel has a development history of nearly a thousand years, since the ancient medicine and food homology, China's precious Chinese medicinal materials, national geographical indication protection products, national intangible cultural heritage, well-known at home and abroad.

In order to thoroughly implement the spirit of General Secretary Xi Jinping's important instructions on the work of local history and give full play to the role of local history in "preserving history, providing political resources and educating people", after more than two years of preparation, the Local History Office of Jiangmen City organized the compilation and revision of the "Xinhui Chen PiZhi", which was highly valued by the Provincial Local History Office, and the compilation and revision work was included in the work focus of the Provincial Local History Office this year and next year.

Inheriting the memory of tangerine peel to help rural revitalization

As a companion article to Xinhui ChenpiZhi, "Xinhui Chenpi Image Chronicle" is based on serving rural revitalization, serving the healthy and sustainable development of Xinhui Chenpi industry, serving the safety of people's lives and property, using image forms, from the dimension of Fang Zhi, comprehensively describing the history and culture of Xinhui Chenpi.

Inheriting the memory of tangerine peel to help rural revitalization

Through the collection and examination of materials from many sources, the Jiangmen City Local History Office sorted out the historical development of Xinhui Chenpi from tens of millions of words of historical materials. Since the filming was launched, he has led the film crew to go deep into the villages of Meijiang, Dongjia, Tianma, Chakeng, Nantan, Shuangshuilingtou and Gujing Zhoulang, and carried out oral history collection and field investigation day and night, with footprints all over Xinhui, Taishan, and Enpingdi.

Inheriting the memory of tangerine peel to help rural revitalization
Inheriting the memory of tangerine peel to help rural revitalization

In order to ensure that the production of "Xinhui Chenpi Video Chronicle" can be completed smoothly and as scheduled, the Guangdong Windows team worked day and night to go all out, and everyone put into the creation with the spirit of twelve points.

Inheriting the memory of tangerine peel to help rural revitalization
Inheriting the memory of tangerine peel to help rural revitalization

This creation is a challenge for the Windows team, but also an experience and learning. Authenticity is the life of local history, Xinhui Chenpi itself has a long history and profound culture, the creation of "Xinhui Chenpi Image Chronicle" integrates history, geography, planting, concoction, tasting and culture of multiple dimensions, the writing of copywriting needs to collect, sort out, study a large number of historical documents, but also to visit relevant characters on the ground, in-depth understanding of all aspects of Xinhui Chenpi, shooting scenes almost all over Jiangmen regions.

Inheriting the memory of tangerine peel to help rural revitalization

Inherit the memory of tangerine peel

Help rural revitalization

Inheriting the memory of tangerine peel to help rural revitalization
Inheriting the memory of tangerine peel to help rural revitalization
Inheriting the memory of tangerine peel to help rural revitalization

In the face of such a difficult and demanding production task, the Guangdong Windows team relies on rich and professional video creation technology and exquisite craftsmanship, works overtime, carefully planned, and carries out "brainstorming" many times to collide with creative inspiration sparks; each shooting is fully prepared for equipment, sets, lights, props with high specifications; post-production is the pursuit of each frame to the extreme. From planning and conception to storyboard creation, and then from shooting, production to finished products, it took nearly a year. Finally, the birth of this excellent work came.

Inheriting the memory of tangerine peel to help rural revitalization

"Xinhui Chenpi Video Chronicle" is divided into 6 episodes, from the history, geography, planting, concoction, tasting and culture of 6 aspects, systematically present the history and current situation of Xinhui Chenpi, will be successively released in the People's Daily client (People's Number), Southern Satellite TV and other media.

Edit | sweet

Editor-in-charge | Ziying

Audit | Lin Lin

Read on