Last month Apple became the sales leader of China's smartphone market, which is the first place to return to the domestic throne since December 2015, and Apple's re-ascension to the top has also led to a major change in the entire domestic market pattern, when the author said that Apple is expected to sit firmly in the top spot in China for a period of time, and now it is true.
A few days ago, some institutions announced the share of China's mobile phones in November 2021, Apple ranked first in China with a share of 26.5%, ranking second is vivo, with a market share of 16.5%, OPPO and glory were surpassed by Xiaomi, Xiaomi returned to the third place in China with a share of 15.8%, OPPO and glory ranked fourth and fifth, with market shares of 14.1% and 13.5% respectively.
Apple will always be the biggest winner of Double 11
In October this year, Apple returned to the first place in the domestic mobile phone market, mainly because the iPhone 13 was too strong. The iPhone 13 series was released in mid-September this year, and October ushered in the first sales explosion, thanks to Apple's domestic shipments reached 6.5 million units last month, and the iPhone 13 also became the domestic single-player sales champion in October with 2.67 million units.
In November, Apple continued to sit firmly in the first place in the domestic market, and the hero behind it was still the iPhone 13. This month the country ushered in the annual double eleven promotion, although Apple official did not directly reduce the price, but as far as the author knows, the major e-commerce platforms in the double 11 period of iPhone13 have given a huge discount, iPhone13 can be reduced by up to 600 yuan, iPhone 12 can also be discounted 400 yuan.
According to Jingdong's 2021 double eleven self-operated mobile phone sales, the sales of iPhone 13 models during the double eleven period reached 1.938 million units, the sales of iPhone 12 were 1.33 million units, if you add other platforms, Apple's sales can be described as invincible, it should be noted that this is only the sales of double eleven in November.
A few days ago, the Chinese Academy of Information and Communications Technology also announced the overall situation of the domestic mobile phone market in November. According to the data, in November 2021, the domestic market mobile phone shipments were 35.252 million units, of which the domestic brand mobile phone shipments were 28.041 million units, accounting for 79.5%, which means that the shipments of overseas brands in the domestic market in November accounted for 20.5%, about 7.2365 million units.
I would like to ask you a question, who are the overseas mobile phone brands that are currently selling in the domestic market? Undoubtedly Apple and Samsung, but considering that Samsung's current share of the domestic market is extremely low, a simple calculation of Apple's sales in China in November is about 7 million units, which is much more than the 6.5 million units in October.
Still that sentence, Apple will always be the biggest winner of Double Eleven, this year's Double Eleven major domestic brands have come up with very sincere discounts, but they have never been able to do Apple. The author today again made a prediction, the first throne of the domestic market in December still belongs to Apple, because there is a double twelve in December, the last shopping spree before the end of the year, everyone wants to replace the new machine, not to mention that the iPhone13 continues to reduce prices during the double twelve, on the Jingdong platform, iPhone13 can enjoy a discount of 360 yuan.
OPPO and Glory were overtaken, and Xiaomi returned to the third place in China
In addition to Apple, Xiaomi should be another biggest winner during the Double Eleven period. In the previous months, Xiaomi has been suppressed by OPPO, vivo and Apple, and when glory fully recovers, Xiaomi can only rank fifth in the domestic market, but with the assistance of double eleven, Xiaomi not only surpassed glory, but also surpassed OPPO for the first time, ranking third.
During the double eleven period, xiaomi mobile phone is undoubtedly the most powerful domestic mobile phone brand, like xiaomi 11 series, MIX4 some models of the price reduction range of more than 1,000 yuan, after the high price reduction, millet models once occupied the top few of the sales list. In particular, its Redmi K40, from the beginning of Double Eleven to the end, has been ranked in the top few sales of single products, and finally became the highest selling domestic mobile phone during the Double Eleven period with a sales volume of 470,000.
With the rebound of millet, glory has also fallen to the fifth place in China. In the third quarter of this year, Honor ranked third in the domestic mobile phone market with 14 million shipments and a market share of 18%, second only to vivo and OPPO, surpassing xiaomi in fourth place and Apple in fifth place, which is also seen as the rise of glory after experiencing a trough. Nowadays, the ranking of honor has declined again, which is believed to surprise many people, but considering that glory is currently particularly aggressive in releasing new machines, two digital series have been released within half a year, and both have gained good sales, so I believe that glory's ranking will rise.
All in all, Apple has ranked first in the domestic mobile phone market for two consecutive years, and it is estimated that such a situation will be maintained in December, and the internal friction of the domestic camp has also intensified, and if it is not careful, it will be overtaken by the opponent. However, the author believes that the active voice of the domestic market will return to the domestic camp after surviving the fourth quarter, because the first half of each year is Apple's gap period, but it happens to be the outbreak period of the android camp's new machine, and when the New Year arrives, a number of new flagships will also appear one by one, so we still wait and see what happens!