With the upgrading of household consumption demand and the transformation of family demographic structure, the MPV market is becoming more and more popular with mass consumers. According to the statistics of the Association, in the past eleven months, the cumulative sales volume of the MPV market reached 982,000 units, an increase of 3.1% year-on-year, and the market share is also rising.
At the same time, consumers' enthusiasm for purchase has also forced car companies to launch more competitive vehicle products in the MPV market. In addition to the new models newly listed this year, such as Xena and Jiahua, some famous MPV veterans are also constantly innovating and further strengthening their product strength, just like the "evergreen tree" in the MPV industry - Odyssey.
Recently, the declaration map of the four-seat version of the GUANGC Honda Odyssey ELITE was unveiled on the website of the Ministry of Industry and Information Technology, and the new car was optimized and adjusted in detail on the basis of the ordinary Odyssey.
First of all, two large silver chrome strips were added to the front face, and the outline was clear and obvious, which further widened the visual effect of the front of the car and looked more calm and atmospheric. At the same time, the new car's middle net adopts a black honeycomb design, which is more layered than the ordinary version of the black chrome design, and finds a balance between calm and sport, even if it is a young dad, it can be easily driven.
On the side of the body, the body streamline design of the Odyssey ELITE is no different from the ordinary version, but the wheel hub adopts a multi-frame silver design, which is much calmer and calmer than the ordinary version of the blackened five-frame design. In terms of the tail, the tail light group has a blackened design, which echoes the front face grille and looks domineering. In addition, the exclusive ELITE logo in the lower left corner of the tailgate is highly recognizable, emphasizing the sense of grade.
In terms of interior, although there is no specific picture, but with reference to the four-seat version of the same level, the design method of Odyssey ELITE will most likely use more luxurious seats and support multi-directional angle adjustment. At the same time, double-layer sound insulation glass is used in the second and third row areas to reduce driving noise. However, the four-seat version of the new car, the size of the vehicle has not changed, it is still 4861/1820/1705mm, the wheelbase is 2900mm, but the 2+2 seat layout in the car will make the rear space more spacious and comfortable.
In terms of intelligent configuration, the Honda CONNECT 3.0 system equipped with the new car will have a new improvement in response sensitivity and support the rear voice dialogue function. In terms of safety systems, the new car will adopt a more advanced and practical driving assistance system, and in general, the Odyssey ELITE driving experience will be elevated to new heights.
In the power part, Odyssey ELITE is equipped with a third-generation i-MMD hybrid system composed of 2.0L naturally aspirated engine + motor, in which the maximum power of the engine is 107kW, the maximum torque of the motor is 175N·m, the maximum power of the motor is 135kW, and the maximum torque is 315N·m. In addition, in terms of drivetrain, the Odyssey ELITE is matched with the E-CVT stepless transmission, which will bring better driving texture and improve ride comfort.
It is not difficult to see that the growing market share of MPV makes more and more car companies want to enter the field and get a piece of the pie, like the well-known Buick GL8, GAC Trumpchi M8 and the first MPV model of Lantu that has just been unveiled, they are scrambling to release a four-seat version, which is to open up the high-end travel market, and the Odyssey ELITE is a weapon for GAC Honda to seize the high-end MPV market.
However, the problem is that the image of Odyssey's previous family MPV and "daddy car" is deeply rooted in the hearts of the people, if you want to open up the high-end travel market, only four large seats can not reverse the stereotype in the hearts of consumers, I don't know what kind of publicity strategy Guangqi Honda will set out for the new car in the future, to promote the image of the new car?