The word "squint" caught fire
The model makeup of the well-known brand Three Squirrels advertising
Model makeup for Mercedes-Benz advertising
And the character image of the movie "The Lion Boy"
All around the word "squinting"
Frequently appears on hot searches
Many netizens believe that this is "insulting China"
Related movies and brands were once boycotted by netizens
Is "squinting" an insult?
Are these brands insulting China?
Netizens are arguing about this
Come and hear what the authorities have to say
01
Shanghai Consumer Protection Association: The aesthetics of the consumer circle should keep pace with the times
In response to the three squirrel incident, the Shanghai Municipal Consumer Protection Commission issued a document on the 27th that the aesthetics of the consumer circle should also keep pace with the times. Society is developing, consumption is iterating, and only by keeping pace with the times can businesses keep pace with the times, meet the new aesthetic needs of consumers, and establish cultural and emotional resonance with consumers.
02
Jinguan News: Believe in your own beauty, but also tolerate the beauty of others
Jinguan News commented on the 27th that if we habitually conduct self-examination and self-confirmation in the discourse system artificially set by some people, we are actually falling into the stereotype of the other side, and we are deepening these inherent narrow impressions in continuous debate and "mutual tearing".
And believe that aesthetics should be pluralistic, believe in their own "beauty", tolerate the "beauty" of others, should be a better choice.
03
Yangcheng Evening News: Whether squinting is "insulting China" depends on the specific context
In the author's view, squinting at "insulting China" is a new knowledge for the vast majority of Chinese people, but in the Western context, it is a fact. But isn't it a different context that such humiliation still holds? Don't lightly equate squinting with "insulting China."
The author emphasizes the question of the boundaries of criticism at the end. It is believed that the discussion of public issues should be carried out in the public sphere, and the criticism should of course also be in the public sphere and public platforms. We should not send private messages to relevant parties through Weibo, WeChat and mobile phone text messages to accuse or even insult.
04
People's Daily: Cultivate strong aesthetic self-confidence and avoid "buttoning the hat"
On December 28, the People's Daily published an article titled "How to View the Controversy Surrounding 'Squinting'"," saying that the recent incident of "squinting" has sparked discussions from time to time, resulting in a "roundtable" to discuss. Proposed to think about the "squinting" controversy from multiple perspectives:
1. From the product point of view: fully respect the audience, in order to win the market;
People's Daily believes that consumers have the right to choose products, and conversely, brands should also pay attention to market feedback and pay more attention to cultural connotation and product quality.
2. From an aesthetic point of view: cultivate healthy aesthetic taste and cultivate strong aesthetic self-confidence;
People's Daily advocates inclusive and diverse individual aesthetic tastes, but it also needs to form a healthy public aesthetic, and it is even more necessary to shape an upward mainstream aesthetic.
This passage has become the "voice" of many netizens forwarding and agreeing:
"I think there should be a consensus that what we oppose is not "squinting", but the following two points: one is discrimination based on stereotypes and specific physical characteristics; the other is the phenomenon of deliberately pleasing Western aesthetics and defining China in a condescending manner. ”
3, from the perspective of communication: adhere to the effect-oriented, but also avoid "buckle hat".
The People's Daily also said that we should be vigilant against the problem of insulting China, and we should also be vigilant against using the issue of squinting to confuse domestic public opinion and even create divisions.
It can be found in the roundtable discussions of the People's Daily
Commercial advertising, cultural products, aesthetic orientation
Patriotism, public opinion...
These are all brought about by this incident
Dimensions available for discussion
And in the three squirrel incident
We can communicate aesthetics and complain about discrimination
Seek better solutions
The appearance of the model should not be attacked
Or "a stick to kill" business
"Killed with a stick" squinted
Synthesized from People's Daily, China News Network, Sina Finance, etc.
Fortune Chengdu,
Say one thing a day about politics.
Too serious,
You lose!
Don't be serious, you lose even worse!