Recently, a personal hygiene brand Gao Jiesi released an advertising video on a short video platform that caused heated discussion among netizens, showing a man using a sanitary napkin as an eye mask, a foot pad and a water-absorbing wipe. On December 28, @Gaojiesi issued an apology letter, saying that the content was produced and published by the agency without the review of the brand side, "seriously contrary to the values of the Gaojiesi brand!" It is absolutely unacceptable to us! ”。 Gao Jiesi said that it has been arranged to remove the shelves at the first time, and the relevant accounts have been seriously suspended and rectified.
![Gao Jiesi apologized for the short video advertisement: without the review of the brand side, the relevant accounts have been suspended and rectified[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)